Peugeot, voiture officielle de l’ATP World Tour

A partir de 2016, Peugeot deviendra partenaire et voiture officielle de l’ATP World Tour.

Plusieurs ambassadeurs de Peugeot parmi lesquels Novak Djokovic, ambassadeur mondial de la marque, étaient présents pour l’annonce de ce partenariat. « Djoko » est l’acteur principal du film dévoilé par Peugeot et l’ATP.

Peugeot mettra une flotte de 500 véhicules à disposition de l’ATP pour ses événements dans le monde entier soit plus de 20 tournois en une année. Les modèles 508, 3008, 5008, Expert Tepee et d’autres seront fournis pour transporter les joueurs, le public, les VIP, etc, soit une exposition auprès de plus de 2 millions de personnes.

Ce partenariat est donc global et international, Peugeot a donc des droits marketing sur la planète entière ainsi qu’une visibilité sur les courts des tournois. Au total, ce sont plus de 635 millions de téléspectateurs qui sont devant leur écran pendant les matchs du circuit ATP. En plus de ces contreparties d’image, Peugeot exploitera un programme d’hospitalité dédié tout au long de l’année.

« Le tennis est un axe naturel d’expression pour Peugeot car ce sport est porteur de dynamisme, d’exigence, d’élégance, et d’émotions. Et ce sont ces mêmes valeurs que nous voulons partager avec nos clients. Peugeot s’est engagé aux côtés du tournoi de Roland Garros depuis plus de 30 ans. Ce nouveau partenariat avec l’ATP World Tour est un prolongement naturel de notre fidélité au tennis dans un contexte de rayonnement international qui doit aussi servir la visibilité de Peugeot dans le monde entier, tout au long de l’année », ajoute Maxime Picat, Directeur Général de Peugeot.

Chris Kermode, Président de l’ATP, explique que « Peugeot est depuis longtemps associé à notre sport et ce partenariat avec l’ATP World Tour va conforter sa position d’acteur automobile de premier plan, incontournable dans l’univers du tennis. Nous sommes très heureux d’accueillir une marque internationale de la renommée de Peugeot dans notre famille de partenaires en pleine croissance. Ceci est la conséquence de nos records d’audience et de notre capacité à offrir des plateformes sur mesure à nos sponsors. »

Ce partenariat est une vitrine qui permet à Peugeot de bénéficier d’une belle visibilité dans le monde entier et d’exposer différents modèles de voiture. Cette stratégie tournée vers l’international renforce un peu plus la position d’acteur incontournable du secteur automobile.

34 Commentaires

  1. Heya i am for the first time here. I found this board and
    I find It truly helpful & it helped me out much.
    I’m hoping to offer something back and aid others like
    you aided me.

  2. I just couldn’t depart your website before suggesting that I actually enjoyed the usual information an individual supply to your visitors?
    Is gonna be back regularly to investigate cross-check new posts

  3. Tremendous issues here. I am very glad to see your post.

    Thank you so much and I’m looking ahead to touch you.
    Will you please drop me a mail?

  4. Hey! Someone in my Facebook group shared this site with us so I came to check
    it out. I’m definitely loving the information. I’m bookmarking and will be tweeting
    this to my followers! Superb blog and superb design.

  5. Hey just wanted to give you a quick heads up. The words in your article
    seem to be running off the screen in Internet
    explorer. I’m not sure if this is a formatting issue or something to
    do with internet browser compatibility but I figured I’d post to let you know.
    The design look great though! Hope you get the issue fixed soon. Cheers

  6. I really like what you guys tend to be up too.
    This kind of clever work and reporting! Keep up the awesome works guys I’ve included you
    guys to our blogroll.

  7. Definitely believe that which you stated. Your favorite reason seemed
    to be on the web the easiest thing to be aware of.
    I say to you, I definitely get annoyed while people think about worries that they plainly don’t know about.
    You managed to hit the nail upon the top and also defined out the whole
    thing without having side-effects , people could take a signal.
    Will probably be back to get more. Thanks

  8. Spot on with this write-up, I actually believe this amazing site needs a great deal more attention.
    I’ll probably be returning to read more, thanks for
    the advice!

  9. Hello there! Do you know if they make any plugins to help with Search Engine Optimization? I’m trying to get my blog to
    rank for some targeted keywords but I’m not seeing very good gains.

    If you know of any please share. Appreciate it!

  10. I am extremely impressed with your writing skills as well as with the layout on your blog.
    Is this a paid theme or did you modify it yourself?

    Anyway keep up the excellent quality writing, it’s rare to see a nice blog like this one these days.

  11. Heya! I just wanted to ask if you ever have any problems with hackers?
    My last blog (wordpress) was hacked and I ended up losing several weeks of hard
    work due to no data backup. Do you have any methods to prevent hackers?

  12. I am curious to find out what blog platform you have been using?
    I’m experiencing some minor security problems with my latest site and I’d like to find something more safe.

    Do you have any recommendations?

  13. Your style is really unique in comparison to other people I
    have read stuff from. Many thanks for posting when you’ve got the opportunity,
    Guess I will just book mark this site.

  14. Wow that was strange. I just wrote an extremely long comment but after I
    clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Anyway, just wanted to say excellent blog!

  15. Have you ever considered publishing an ebook or guest authoring
    on other sites? I have a blog based upon on the same ideas you discuss and would
    really like to have you share some stories/information. I know my subscribers would value your work.
    If you’re even remotely interested, feel free
    to send me an e mail.

  16. I think that what you said made a ton of sense. But, what about this?
    suppose you typed a catchier post title? I am not saying your content
    is not good., but what if you added a headline that makes people want more?

    I mean Peugeot, voiture officielle de l’ATP World
    Tour | is kinda vanilla. You could look at Yahoo’s home page
    and see how they create news titles to get people interested.

    You might try adding a video or a related pic or two to get readers excited about
    everything’ve written. Just my opinion, it could bring your
    posts a little livelier.

  17. I am sure this post has touched all the internet viewers,
    its really really pleasant article on building up new weblog.

  18. Simply wish to say your article is as surprising.

    The clarity to your post is just great and i could assume you are an expert in this subject.
    Well together with your permission let me to seize your RSS feed to keep updated with drawing close post.
    Thanks 1,000,000 and please carry on the enjoyable work.

  19. I’m really enjoying the design and layout of your blog.
    It’s a very easy on the eyes which makes it much more pleasant for me to come here
    and visit more often. Did you hire out a designer to create your theme?
    Exceptional work!

  20. I am extremely impressed with your writing skills and also with the layout
    on your weblog. Is this a paid theme or did you customize it yourself?
    Either way keep up the nice quality writing, it is rare
    to see a nice blog like this one nowadays.

  21. Does your website have a contact page? I’m having problems locating it but, I’d like to shoot you an email.

    I’ve got some suggestions for your blog you might be interested in hearing.
    Either way, great site and I look forward to seeing it expand over time.

  22. Hi there! Do you know if they make any plugins to help with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good gains.
    If you know of any please share. Appreciate it!

  23. each time i used to read smaller content that as well clear their motive, and that is also happening
    with this post which I am reading at this place.

  24. When I initially commented I appear to have clicked on the -Notify me when new comments are added- checkbox and now each time a comment
    is added I recieve four emails with the exact same comment.
    Is there an easy method you are able to remove me from that service?
    Thanks!

  25. I’m gone to convey my little brother, that he should also go
    to see this blog on regular basis to obtain updated
    from most up-to-date information.

  26. Quality articles or reviews is the important to attract the visitors to pay a
    quick visit the web page, that’s what this web page is providing.

  27. Hey! Would you mind if I share your blog with my
    facebook group? There’s a lot of people that I think would really appreciate your content.
    Please let me know. Thanks

  28. After I initially commented I appear to have clicked on the -Notify me
    when new comments are added- checkbox and now each time a comment is added
    I recieve 4 emails with the same comment. Perhaps there is an easy method you are able to remove me from
    that service? Thanks!

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*