Podcast Sport, Blog & Business – Episode 3

Troisième épisode du podcast Sport, Blog & Business, LE podcast du marketing sportif et du sport business, cette fois-ci enregistré un beau dimanche d’avril…

Au sommaire de cet épisode, toujours de 30 minutes :

  • Le prix de la Personnalité Sport Business 2010 décerné à Jacques Lambert, nos réactions et nos commentaires
  • La nouvelle campagne de publicité de la LFP, « Sortons la violence des stades », par l’agence CLM BBDO
  • La faillite du FC Gueugnon et l’avenir du modèle économique des clubs de National

J’espère que l’épisode vous plaira, n’hésitez pas à nous faire part de vos réactions en commentant l’article ou via Twitter, on se fera un plaisir d’y répondre.

Le podcast est normalement disponible sur iTunes, juste ici et inscrivez-vous au flux RSS spécial Podcast pour lire le podcast sur votre lecteur RSS préféré

Je vous souhaite une bonne écoute et je vous donne rendez-vous pour le prochain épisode normalement dans 2 semaines!

31 Commentaires

  1. Un très bon épisode.
    Définitivement, je préfère ce format que l’heure complète et j’espère que vous arriverez à bien réguler vos émissions (1 par semaine ?).
    Enfin, gros coup de gueule contre ceux qui insultent Strasbourg et l’Alsace!! Tiens bon Hubert!!!
    Bon boulot les gars, hâte de vous entendre à nouveau!

  2. Merci à tous les deux pour ces encouragements ! On va essayer de continuer à vous informer sur le sujet et, si possible, plus régulièrement.

  3. Emission sympa et rythmée, le format est, à mon sens, le bon.

    Concernant le fond, j’ai l’impression que Bruno Lalandes essayent de s’émanciper de Sport Stratégie (via la création de sponsoring.fr) et avance sa propre « marque », d’où la création d’un prix de la personnalité du sponsoring. Que ce prix revienne à Jacques Lambert ne me semble pas réellement déconnant : il a permis à la France d’avoir l’Euro 2016, qui devrait bouleverser durablement le paysage du sport français.
    A propos de la LFP, la médiocrité de cette campagne n’est pas vraiment une surprise : la Ligue n’a jamais su parlé au grand public, aussi bien les supporters gentils, que les méchants. Bref, on est dans la continuité des messages inaudibles et insipides diffusés jusque là.
    Enfin, la disparition de Gueugnon est effectivement le symbole d’une DNCG qui n’a pas fait son travail. Même si Grenoble et Strasbourg devraient finir la saison, le couperet n’est pas passé très loin pour ces deux clubs. Faut-il alors réformer la DNCG, son mode de fonctionnement, son panel de sanctions, les règles à appliquer? A voir dans l’avenir…

    Par contre, c’est quoi ce générique de début? Vous l’avez trouvé dans un porno des années 70? 🙂

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