Powerade met à nu des rugbymen

C'est bien connu, les rugbymen et leurs sculptures irréprochables font vendre. Après le calendrier "Les Dieux du Stade", c'est Powerade, la boisson énergétique du groupe Coca-Cola et sponsor de la Fédération Anglaise de Rugby depuis novembre 2005, qui a réussi à convaincre ces athlètes de poser nu pour sa prochaine campagne.
En effet, afin de promouvoir son partenariat avec la Fédération de Rugby et en collaboration avec l'agence Mother, Powerade a mis à nu les rugbymen Paul Sackey, Steve Borthwick & Shane Williams dans des positions propres à ce sport. Ces affiches seront visibles à travers l'Angleterre ainsi que dans la presse nationale.


Probablement une des premières initiatives pour contrer l'arrivée de Gatorade (appartenant à PepsiCo) en Europe dans les prochains mois…

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