FootLocker – SneakerMania

FootLocker lance sa nouvelle campagne TV, SneakerMania, montrant que le « Mouv’ des Baskets » (traduction du terme SneakerMania employé aux USA) prend de l’ampleur dans le monde entier. La marque met donc en avant la folie des consommateurs pour les baskets, et les met en scène dans des situations loquaces comme vous le verrez dans les vidéos ci-dessous.

Ces vidéos ont pour objectif de faire la promotion du site Internet de la marque « It’s a Sneaker Thing » où vous retrouvez du contenu autour des chaussures (contenu produit par la marque mais aussi par les internautes)

Enjoy!

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