PUMA dévoile sa nouvelle chaussure, la evoPower 1

Après une phase de teasing via sa chaine Youtube, Puma vient de dévoiler sa nouvelle chaussure la evoPOWER, qui sera portée par ses stars come Cesc Fabregas, Marco Reus et Mario Balotelli.

Trois vidéos teasing ont été publiés par PUMA les jours précédant le lancement et une vidéo plus longue (quasi 3 minutes) a été diffusée aujourd’hui, mettant en avant les innovations de cette nouvelle chaussure.

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Lancée à Barcelone en présence de quelques blogueurs comme SportBuzzBusiness, la evoPOWER a donc 3 bénéfices produits mis en scène de manière un peu maladroite avec mes yeux (à dose d’effets spéciaux trop « fake ») : les capacités naturelles de la frappe d’un joueur, la puissance et la précision lors de la frappe.

Au coeur de la nouvelle evoPOWER, la nouvelle technologie et la plus aboutie de PUMA : le Gradual Stability Frame, qui permet à la chaussure de se plier dans les deux sens et être le plus proche possible de la biomécanique du pied nu.

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Thierry Henry for PUMA photographed at Leyton Orient, December 2013. Wearing PUMA evoSPEED FG

Mario Balotelli wears PUMA evoPOWER iFG football boots

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Sur les réseaux sociaux, le hashtag #StartBelieving est utilisé par PUMA pour donner de l’écho à ce lancement et un partenariat avec Goal.com (version française) a été réalisé pour raconter des histoires incroyables du monde du football

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