Quechua – We all need warmth

Nous arrivons au début de l’hiver, les températeurs chutent, on ressort les habits d’hiver et Décathlon, via sa marque Quechua, nous rappelle très justement que nous avons tous besoin de chaleur, « we all need warmth » en anglais.

Un spot publicitaire de Fred & Farid, réalisé par Hervé de Crecy et François Alaux, les réalisateurs de la campagne Nike, « Vive le Football Libre », qui enrichie ses réalisations dans le sport après la Société Générale.

[vimeo]http://vimeo.com/30857542[/vimeo]

Le making-of

[vimeo]http://vimeo.com/30664801[/vimeo]

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2 Rétroliens / Pings

  1. Quechua se lance dans le brand content avec le projet Hiking on the Moon | Sportsmarketing.fr - Le Blog du Marketing Sportif
  2. Quechua - On a tous besoin de chaleur | Sportsmarketing.fr - Le Blog du Marketing Sportif

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