Quick et Tony Parker lancent Mon French Burger

Ca ne vaut pas le Victoria Secret Fashion Show, mais cela fait pas mal de temps que je l’attendais, à savoir la publicité entre Tony Parker et Quick.

Le 29 Novembre prochain, le French Burger, le nouveau burger Quick signé Tony Parker, arrive en restaurant et sur les écrans ; la 1ère concrétisation du nouveau partenariat entre Quick et le basketteur français, comme je vous en ai parlé dans un article il y a quelques semaines. D’une durée de 4 ans, le partenariat entre Tony Parker et Quick (tous deux impliqués dans le club de basket-ball de l’ASVEL) qui ira au delà de la communication produit et publicitaire, puisque le joueur des San Antonio Spurs sera aussi au coeur d’une campagne de recrutement et, sera impliqué dans l’Institut Quick pour la promotion de l’activité physique.

Pour le film publicitaire, Quick a décidé de capitaliser sur le retour de Tony Parker en France pour vanter les mérites et faire la promotion de son nouveau produit, le French Burger. Le film sera diffusé du 29 novembre au 17 décembre 2011, en TV, sur les chaînes TF1, M6, W9, NRJ12, MTV et France 4.Ce dispositif se complète d’une campagne vidéo de 4 semaines, à partir du 29 novembre, en pré-roll ou seeding vidéo sur DailyMotion ou encore Allociné… Une déclinaison print est aussi prévue et tournera sur le réseau JCDecaux.

Néanmoins, bravo à Quick qui a su réagir rapidement pour offrir une version modifiée de son spot publicitaire pour coller avec la fin du lock-out en NBA. Si vous avez trouvé les modifications, n’hésitez pas à me les indiquer en commentaires car là je sèche toujours…

Film d’origine :

[youtube]http://www.youtube.com/watch?v=T364qTR0WtE[/youtube]

Film modifié : 

[youtube]http://www.youtube.com/watch?v=sIDUMFDgR_U[/youtube]

Les visuels de la campagne :

Affiche French Burger - Quick & Tony Parker

31 Commentaires

  1. La question du journaliste (qui n.est plus le même) qui demande dans le premier « qu’est-ce qu’il l’a motivé pour revenir en France » et dans le second « pourquoi il est revenu si vite en France ».
    Bref, pas grand chose…

  2. Hi there! I’m at work browsing your blog from my new iphone
    4! Just wanted to say I love reading through your blog and look forward to all your posts!
    Carry on the excellent work!

  3. Hello colleagues, how is the whole thing, and what you would like to say concerning this
    post, in my view its actually awesome in support of me.

  4. I have read so many articles or reviews on the topic of the blogger lovers except this post is in fact a fastidious article, keep it up.

  5. Pretty nice post. I simply stumbled upon your blog and wanted to mention that I have truly enjoyed browsing your weblog posts.
    After all I will be subscribing in your rss feed and I’m hoping you write once more very soon!

  6. Great goods from you, man. I’ve understand your stuff prior to and you are simply extremely fantastic.
    I really like what you have got here, really like what
    you are stating and the way in which through which you are saying it.
    You make it entertaining and you still care for to stay it sensible.

    I cant wait to learn far more from you. This is actually a terrific website.

  7. What’s Taking place i am new to this, I stumbled upon this I
    have found It absolutely helpful and it has helped me out loads.

    I’m hoping to contribute & assist other customers like its helped me.
    Great job.

  8. Excellent beat ! I would like to apprentice while
    you amend your website, how could i subscribe for
    a blog site? The account aided me a acceptable deal.
    I had been a little bit acquainted of this your broadcast
    provided bright clear idea

  9. Can I simply just say what a relief to uncover
    someone who truly understands what they’re talking about on the internet.
    You definitely know how to bring a problem to light and make it
    important. More people must check this out and understand
    this side of the story. I was surprised that you are not more
    popular given that you definitely possess the gift.

  10. Hey! I could have sworn I’ve been to this blog before but after browsing through
    some of the post I realized it’s new to me. Nonetheless, I’m definitely glad I found it and I’ll be bookmarking and
    checking back frequently!

  11. Now I am ready to do my breakfast, when having my
    breakfast coming yet again to read additional news.

  12. I’m not positive the place you’re getting your information, however good topic.
    I needs to spend some time studying more or figuring
    out more. Thanks for excellent info I used to be searching for this information for my mission.

  13. Hi i am kavin, its my first time to commenting anywhere, when i read
    this piece of writing i thought i could also make comment due to
    this good article.

  14. I am sure this article has touched all the internet users, its
    really really nice piece of writing on building up new web site.

  15. Because the admin of this web site is working, no question very shortly it will be famous, due to its quality contents.

  16. I love what you guys tend to be up too. This kind of clever
    work and coverage! Keep up the great works guys I’ve you guys
    to my own blogroll.

  17. You really make it seem so easy with your presentation but
    I find this topic to be really something that I think
    I would never understand. It seems too complicated and extremely broad
    for me. I am looking forward for your next post, I will try to get the hang of it!

  18. We are a gaggle of volunteers and opening a new scheme in our community.

    Your site provided us with useful info to work on. You have performed
    a formidable job and our whole neighborhood shall be thankful to you.

  19. Fantastic goods from you, man. I’ve understand your stuff previous
    to and you are just extremely excellent. I really like what you have acquired here, certainly like what you’re stating and the way in which you say
    it. You make it enjoyable and you still take care of to
    keep it smart. I can’t wait to read far more from you.
    This is actually a terrific site.

  20. Hi I am so grateful I found your blog page, I really found you by error,
    while I was browsing on Google for something else, Regardless I am here now and would
    just like to say thanks a lot for a tremendous post and a all round enjoyable blog
    (I also love the theme/design), I don’t have time to read through it all at the moment but I have saved
    it and also added your RSS feeds, so when I have time I will
    be back to read more, Please do keep up the awesome b.

  21. It’s a pity you don’t have a donate button! I’d most certainly donate to
    this fantastic blog! I suppose for now i’ll settle for
    book-marking and adding your RSS feed to my Google account.

    I look forward to brand new updates and will talk about this site with my Facebook group.
    Chat soon!

  22. Hi there just wanted to give you a quick heads up and
    let you know a few of the images aren’t loading correctly.
    I’m not sure why but I think its a linking issue. I’ve tried it in two different
    browsers and both show the same outcome.

  23. Hi there! I just wanted to ask if you ever have any trouble
    with hackers? My last blog (wordpress) was hacked
    and I ended up losing many months of hard work due
    to no data backup. Do you have any solutions to prevent hackers?

  24. Hello there! I know this is kinda off topic but I
    was wondering which blog platform are you using for this website?
    I’m getting tired of WordPress because I’ve
    had problems with hackers and I’m looking at alternatives for another platform.
    I would be great if you could point me in the direction of a good platform.

  25. Hey I know this is off topic but I was wondering if you knew of any widgets
    I could add to my blog that automatically tweet my newest twitter
    updates. I’ve been looking for a plug-in like this for quite some time and was hoping
    maybe you would have some experience with something like this.
    Please let me know if you run into anything.
    I truly enjoy reading your blog and I look forward to your new updates.

  26. Whats up are using WordPress for your blog platform?
    I’m new to the blog world but I’m trying to get started and set up my own. Do you require any html coding knowledge to make your own blog?
    Any help would be really appreciated!

1 Rétrolien / Ping

  1. Quick et Tony Parker lancent Mon French Burger | Sports&VideoGames | Scoop.it

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*