Red Bull – Where The Trail Ends

Red Bull est la marque reine dans la production de contenus sports, et notamment de sports extrême, et la marque autrichienne revient avec une magnifique production, « Where The Trail Ends », qui suit les plus grands sportifs de vélo de montagne à travers le monde.

Découvrez dès aujourd’hui un film de 90 secondes avec Darren Berrecloth, Cameron Zink ou encore Kurtis Sorge, teasing du film qui sortira en septembre 2012, le deuxième film de la marque après Art of Flight.

Red Bull a par ailleurs mis en place une animation lui assurant 1 million de vues puisqu’un compteur est mis en place sur le site du film, www.wherethetrailends.com. Une fois 1 million de vues atteint, du contenu additionnel sera débloqué autour de ce teasing et ce film événement.

Enjoy.

[youtube]http://www.youtube.com/watch?v=iHH5a9IYr3A[/youtube]

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