Le Red Bulletin arrive

Red Bull lance ce mercredi la première édition de son magazine, le Red Bulletin, distribué avec le quotidien L’Equipe.

Créé en 2005, le Red Bulletin était d’abord distribué dans les allées des paddocks du Grand Prix de Formule 1 de Monaco, le plus glamour de tous, offrant une visibilité et notoriété immédiate au magazine de Red Bull. C’est en 2007 que le Red Bulletin voit le jour sous son format de magazine mensuel. Chaque premier mardi du mois, les lecteurs pouvaient alors profiter et découvrir l’univers exceptionnel de Red Bull.

Et comme dans toute bonne stratégie qui se respecte, le Red Bulletin a débuté en Autriche, LE pays de Red Bull, en tant que supplément dans huit quotidiens, lui assurant une distribution de près d’1.1 million d’exemplaires, touchant théoriquement plus de 10% de la population autrichienne.

Après le succès autrichien, le Red Bulletin s’est rapidement exporté et en 2009, le magazine arriva en Allemagne, en Grande-Bretagne, en Irlande du Nord et République d’Irlande, soit une diffusion totale de 2.1 millions d’exemplaires. En 2010, ce fut au tour de la Nouvelle-Zélande, de l’Afrique du Sud, du Kowaït et de la Pologne d’accueillir le magazine de Red Bull avec une édition spéciale à New York lors de l’étape de la Red Bull Air Race. Depuis le début d’année, le Red Bulletin est maintenant disponible dans les kiosques autrichiens et allemands et arriva en mai dernier aux Etats-Unis. Au total, ce sont plus de 4.6 millions de Red Bulletin qui sont distribués chaque mois.

Une version digitale du magazine est aussi disponible sur iPad uniquement.

Le Red Bulletin arrive donc en France la semaine prochaine, symbole du développement de l’univers Red Bull et nouvelle arme de la stratégie de marketing et de communication de la marque autrichienne. Connue et reconnue pour sa capacité de production de contenu et d’événement (le Red Bull Content Pool est juste dingue!), Red Bull est sur le point de démontrer son expertise sur du print avec le magazine réalisé de A à Z en interne, que ce soit les photos, la rédaction ou même encore la régie, et par la même occasion sera en mesure de toucher une autre cible, peut-être moins jeune et moins digitale qu’elle ne l’est pour le moment.

A suivre de très près…

29 Commentaires

  1. It’s difficult to find well-informed people on this topic,
    but you sound like you know what you’re talking about!

  2. Hello friends, how is the whole thing, and what you wish for to say concerning this article, in my view its really amazing in favor of me.

  3. Excellent article. Keep posting such kind of information on your site.
    Im really impressed by it.
    Hey there, You have done an excellent job. I will certainly digg it and in my opinion recommend to my friends.
    I am sure they’ll be benefited from this site.

  4. It’s difficult to find well-informed people about this topic, however,
    you sound like you know what you’re talking about! Thanks

  5. Hi, I think your blog might be having browser compatibility issues.
    When I look at your blog site in Ie, it looks fine but when opening in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads up! Other then that, superb blog!

  6. I was excited to uncover this web site. I wanted to thank you for ones time just for this fantastic
    read!! I definitely really liked every part of it and I have you bookmarked to check out new information on your web site.

  7. It is in point of fact a nice and useful piece of info.

    I’m happy that you simply shared this helpful information with
    us. Please keep us up to date like this. Thanks for sharing.

  8. Howdy, i read your blog occasionally and i own a similar one and i was just wondering if you get a lot of
    spam comments? If so how do you protect against it,
    any plugin or anything you can recommend? I get so much
    lately it’s driving me crazy so any support is very
    much appreciated.

  9. Hi this is kind of of off topic but I was wanting to know
    if blogs use WYSIWYG editors or if you have to manually code with HTML.
    I’m starting a blog soon but have no coding knowledge so I wanted to get advice from someone with experience.

    Any help would be greatly appreciated!

  10. Pretty section of content. I just stumbled upon your
    blog and in accession capital to assert that I get actually enjoyed account your blog posts.
    Anyway I’ll be subscribing to your augment and even I
    achievement you access consistently quickly.

  11. Whoa! This blog looks just like my old one! It’s on a totally different subject but it has pretty
    much the same page layout and design. Superb choice of colors!

  12. I was recommended this website via my cousin. I’m now not
    positive whether this post is written by him as nobody else understand such exact about my problem.
    You’re wonderful! Thanks!

  13. Hello there! This blog post could not be written any better!

    Looking through this article reminds me of my
    previous roommate! He continually kept preaching about
    this. I am going to forward this information to him.
    Pretty sure he’ll have a good read. Many thanks for sharing!

  14. May I just say what a comfort to discover a person that actually knows what they
    are discussing online. You certainly realize how to bring an issue to light and make it important.
    A lot more people need to read this and understand this side
    of your story. I was surprised you are not more popular since you certainly have the gift.

  15. I like the helpful information you provide in your articles.
    I will bookmark your weblog and check again here frequently.
    I’m quite sure I’ll learn many new stuff right here!
    Good luck for the next!

  16. What’s Happening i’m new to this, I stumbled upon this I have discovered It positively helpful and it
    has helped me out loads. I’m hoping to contribute & help different users like its
    helped me. Great job.

  17. Genuinely no matter if someone doesn’t know after
    that its up to other viewers that they will assist, so here it
    takes place.

  18. Hello very nice website!! Guy .. Beautiful ..
    Superb .. I will bookmark your web site and take the feeds also?
    I’m happy to seek out a lot of helpful info right here within the put
    up, we’d like develop extra strategies in this regard, thank you for sharing.
    . . . . .

  19. Its like you read my mind! You appear to know a lot about this,
    like you wrote the book in it or something. I think that you can do with
    some pics to drive the message home a bit, but other than that, this
    is fantastic blog. A great read. I’ll definitely be back.

  20. I think this is among the most important info for me. And i’m glad
    studying your article. However should commentary on few basic issues, The website
    taste is ideal, the articles is truly excellent : D. Good activity, cheers

  21. Excellent article. Keep posting such kind of information on your
    blog. Im really impressed by it.
    Hey there, You’ve done an excellent job. I will certainly digg it and
    in my opinion suggest to my friends. I am sure they will be benefited from
    this site.

  22. Thanks for every other great article. Where else could anyone get that type of info in such an ideal approach of
    writing? I have a presentation subsequent week, and
    I’m at the search for such information.

  23. I have fun with, lead to I found exactly what I used
    to be having a look for. You have ended my 4 day lengthy
    hunt! God Bless you man. Have a nice day. Bye

1 Rétrolien / Ping

  1. Le Red Bulletin arrive | Sports&VideoGames | Scoop.it

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.