Rory McIlroy arrive chez Nike

L’arrivée de Rory McIlroy chez Nike est sans doute l’un des contrats sponsoring les plus attendus de ce début d’année 2013. Anciennement chez Titleist, Jumeirah et Oakley, le nord-irlandais a tout plaqué pour signer l’un des plus gros contrats de sponsoring de l’histoire du golf avec Nike, le faisant passer de grand espoir à un grand nom du golf moderne.

Ce contrat, estimé à près de 250 millions de dollars et d’une durée de 10 ans, va faire de Rory McIlory le 2ème athlète britannique le mieux payé, juste derrière l’indéboulonnable David Beckham.

En rejoignant Nike, Rory McIlroy complète donc la team Nike Golf, la team d’ambassadeurs, que la marque a dévoilé progressivement, via son compte twitter, durant les dernières semaines et rejoint le « Maitre », M. Tiger Woods.

Pour fêter ce partenariat d’envergure et ce transfert exceptionnel, Nike a réalisé la publicité ci-dessous, un face-à-face unique entre deux grands du golf, une publicité intitulée « No Cup is Safe ».

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[youtube]http://www.youtube.com/watch?v=2NCDYjHtEcU[/youtube]

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