Le Škoda Fan Tour met à l’honneur les fans du Tour de France

ŠKODA, partenaire du Tour de France depuis 10 ans, a décidé de placer les fans au centre de sa stratégie de communication et de toutes ses attentions à l’occasion du prochain Tour de France qui s’élancera de Leeds (Royaume-Uni) le 5 juillet prochain.

Le 5 mars dernier, le constructeur automobile tchèque a prolongé son engagement en tant que partenaire officiel et voiture officielle du Tour de France jusqu’en 2018, un partenariat qui vise à renforcer l’image de proximité et d’engagement développée par ŠKODA et soutient sa notoriété grandissante dans le paysage automobile mondial.

Luc Chausson, directeur de ŠKODA France explique : « Le Tour de France est une vitrine particulièrement importante pour la marque ŠKODA en France. Sa notoriété dans notre pays a été « boostée » par la présence, tous les étés, de nos voitures sur les routes du Tour depuis 2004. Nous allons encore renforcer notre activation marketing de l’événement. Par exemple, chaque distributeur ŠKODA en France organisera une manifestation liée au Tour de France en juillet».

En plus de l’utilisation de voitures frappées de la flèche ailée et d’une nouvelle caravane composée de 8 véhicules d’animation et de distribution dont un char spectaculaire, la visibilité autour de l’événement est également importante avec l’utilisation de tous les canaux de communication (publicité print, papier, TV, Internet…).

Partenaire du Tour de France et sponsor du Maillot Blanc, ŠKODA affirme sa passion du vélo en créant le ŠKODA Fan Tour, un site web dédié à tous les fans du Tour de France, qui sont des millions à faire de cette course mythique un événement unique au monde ! ŠKODA, partenaire officiel du Tour de France et marque du groupe Volskwagen, va pour la première fois dans l’histoire de la Grande Boucle récompenser et mettre à l’honneur ceux qui donnent véritablement vie à l’événement : ses nombreux et fidèles fans présents le long des routes !

skoda fan tour

Grâce au ŠKODA FAN TOUR, les villes, les villages et tous les admirateurs enthousiastes du Tour de France vont pouvoir partager leurs animations en s’inscrivant sur le site www.skodafantour.comla plateforme dédiée aux fans du Tour. Ce concours à l’échelle nationale s’adresse à tous ceux qui désirent monter une animation -en solo ou en groupe- à l’occasion du passage de la course dans leur région. Toute animation est la bienvenue (déguisement, chorégraphie, sculpture, manifestation ou particularité locale à la gloire du Tour) et sera soumise aux votes des internautes et d’un jury qui devront élire le meilleur projet de fans en fonction de leur motivation, de leur créativité et de leur originalité.

2 à 3 projets par étape seront retenus, filmés et médiatisés pour devenir ainsi des événements marquants du Tour 2014 ! A la clé et pour restituer aux fans ce qu’ils apportent au Tour, une ŠKODA Rapid Spaceback et de nombreux lots ŠKODA sont à gagner.

Le ŠKODA Fan Tour donne la possibilité aux fans de mettre leur animation en avant, de la partager avec des milliers de personnes et de mieux faire connaître leur ville, leur région, leurs amis ou tous ceux et celles qui se réunissent autour d’une même passion : celle du Tour de France.

Chaque jour, les internautes auront la possibilité de voter pour leur animation préférée, de suivre en direct les selfies de fans ou encore la vie à bord de la caravane ŠKODA. Autre aspect innovant de la plateforme : elle permet à tous les internautes de suivre en direct les animations le long des routes grâce à une carte interactive qui agrège en « live » toute l’activité des fans (tweets, vidéos, photos…), un social feed pour la marque et pour les fans, véritables pouls de l’activité et de la vie en bord des routes.

En parallèle de la plateforme, la marque tchèque a lancé début juin une campagne de communication d’envergure sur le web pour soutenir le dispositif ŠKODA Fan Tour. Un spot publicitaire sera également diffusé sur France Télévisions pendant toute la durée du Tour.

37 Commentaires

  1. Hmm it appears like your blog ate my first comment (it was super long) so I guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog.
    I as well am an aspiring blog writer but I’m still new to everything.
    Do you have any recommendations for novice blog writers?

    I’d genuinely appreciate it.

  2. It’s an amazing piece of writing in favor of all the web viewers; they will get benefit from it I am sure.

  3. Hi, all the time i used to check website posts here early in the daylight, as i love
    to gain knowledge of more and more.

  4. It’s remarkable to pay a visit this website and reading
    the views of all colleagues regarding this paragraph, while I am
    also keen of getting knowledge.

  5. Hi there, You’ve done an incredible job. I will definitely digg it and personally
    recommend to my friends. I am sure they’ll be benefited from this site.

  6. I do trust all the ideas you’ve offered on your post.
    They’re very convincing and will definitely work. Nonetheless, the posts are too brief for starters.
    Could you please extend them a bit from subsequent time?
    Thanks for the post.

  7. My spouse and I absolutely love your blog and find a lot of your post’s to be exactly I’m looking for.

    Does one offer guest writers to write content for you?
    I wouldn’t mind creating a post or elaborating on many
    of the subjects you write with regards to here. Again, awesome blog!

  8. Heya! I know this is kind of off-topic but I had to ask. Does managing
    a well-established website like yours require a lot of work?
    I’m brand new to writing a blog but I do write in my
    diary everyday. I’d like to start a blog so I can share my own experience and views online.
    Please let me know if you have any ideas or tips for
    new aspiring blog owners. Appreciate it!

  9. What’s up to every single one, it’s really a nice for me to go to see this web site, it consists of valuable Information.

  10. It is in point of fact a great and helpful piece of info.
    I’m happy that you shared this helpful information with us.
    Please keep us informed like this. Thank you for

  11. I read this paragraph completely on the topic of the resemblance of most recent and preceding technologies, it’s amazing article.

  12. Have you ever thought about writing an ebook or guest authoring on other sites?
    I have a blog based on the same topics you discuss and would really like to have you share some stories/information. I know my subscribers
    would enjoy your work. If you’re even remotely interested, feel
    free to shoot me an e-mail.

  13. I truly love your blog.. Very nice colors & theme.

    Did you make this web site yourself? Please reply back as I’m hoping
    to create my own personal site and would like to learn where you got this from or just what the theme is named.

  14. Good day! I just would like to offer you a
    huge thumbs up for the great info you have got right
    here on this post. I will be coming back to your
    blog for more soon.

  15. It’s an remarkable post in support of all the internet viewers; they will take advantage
    from it I am sure.

  16. After looking at a number of the articles on your site, I honestly
    appreciate your technique of writing a blog. I saved it to my bookmark site list
    and will be checking back in the near future. Take a look at my website as well and tell
    me what you think.

  17. Hi there Dear, are you truly visiting this web page regularly, if so
    after that you will definitely take nice know-how.

  18. You need to be a part of a contest for one of the greatest blogs
    on the net. I most certainly will recommend this site!

  19. I’ve been browsing online more than three hours these days, but I never found any interesting article
    like yours. It’s lovely value sufficient for me.
    Personally, if all webmasters and bloggers made excellent content as
    you did, the web will likely be much more useful than ever before.

  20. When some one searches for his required thing, thus he/she wishes to be available that in detail,
    therefore that thing is maintained over here.

  21. This design is spectacular! You obviously know how to keep a reader entertained.
    Between your wit and your videos, I was almost moved to start
    my own blog (well, almost…HaHa!) Great job. I really enjoyed what you had to say, and more than that, how you presented it.

    Too cool!

  22. I will right away take hold of your rss as I can not in finding
    your e-mail subscription link or e-newsletter service.
    Do you’ve any? Please let me understand so that I
    may subscribe. Thanks.

  23. Its like you learn my mind! You appear to grasp so much approximately this,
    like you wrote the book in it or something. I feel
    that you just could do with some p.c. to pressure the message house a little bit, but other
    than that, this is fantastic blog. An excellent read. I’ll certainly be

  24. Woah! I’m really digging the template/theme of this blog. It’s simple, yet effective.
    A lot of times it’s very hard to get that « perfect balance » between user friendliness and visual appearance.
    I must say you have done a fantastic job with this.
    Additionally, the blog loads super fast for me on Firefox. Exceptional Blog!

  25. Great beat ! I would like to apprentice while you amend your web site,
    how could i subscribe for a blog site? The account helped
    me a acceptable deal. I had been a little bit acquainted of this your broadcast provided bright
    clear idea

  26. I am really inspired with your writing talents as well as with the structure to your blog.
    Is that this a paid subject matter or did you modify it yourself?
    Either way keep up the excellent high quality writing, it
    is rare to see a great blog like this one nowadays..

  27. Excellent items from you, man. I have consider your stuff prior to and you are just too
    wonderful. I really like what you’ve bought here, really like what
    you are saying and the best way wherein you say it.
    You make it enjoyable and you still care for to stay it smart.
    I can’t wait to read far more from you. This is really
    a tremendous site.

  28. Hey There. I found your blog the use of msn. This is an extremely
    smartly written article. I will make sure to bookmark it and return to read extra of
    your useful information. Thank you for the post.
    I will certainly return.

  29. 9PmXOw I wish I had a dime for every bad article I ave read lately. I also wish other writers had your talent and style. Thank you.

  30. For newest news you have to visit the web and
    on world-wide-web I found this site as a most excellent web page for most recent updates.

  31. I have been surfing online greater than 3 hours these days, but I by no means discovered any
    interesting article like yours. It’s lovely worth sufficient for me.
    Personally, if all web owners and bloggers made good content material as you did,
    the internet will be much more helpful than ever before.

  32. This design is steller! You certainly know how to keep a reader amused.
    Between your wit and your videos, I was almost moved to
    start my own blog (well, almost…HaHa!) Fantastic job.
    I really enjoyed what you had to say, and more than that,
    how you presented it. Too cool!

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.