SUBARU, nouveau partenaire de la FFHG

La Fédération Française de Hockey sur Glace et le constructeur automobile SUBARU annoncent leur partenariat pour la saison en cours 2014-2015.

La marque sera visible sur les maillots et les casques des joueurs de l’équipe de France, notamment le 19 et 20 décembre pour les matchs face à la Slovénie. En tant que partenaire de la FFHG, SUBARU sera également présent lors de la finale de la Coupe de la Ligue le 30 décembre 2014 et la finale de la Coupe de France le 25 janvier 2015.

En tant que Partenaire Officiel, SUBARU souhaite mettre en avant ses véhicules à 4 roues motrices et proposera des offres spéciales aux pratiquants de hockey de l’hexagone.

Hervé COLLIGNON, Directeur de la Marque SUBARU en France «Nous sommes très fiers de devenir Partenaire Officiel de la FFHG. Le Hockey sur Glace est un sport d’hiver qui se pratique en milieu urbain. Ce coté « tout terrain » reflète parfaitement la polyvalence de nos véhicules et leurs qualités dans tous les types de situation. La médiatisation du Hockey sur Glace sur un média gratuit a renforcé notre position et nous proposerons des offres exclusives aux fans de Hockey sur Glace. »

Luc TARDIF, Président de la FÉDÉRATION FRANÇAISE DE HOCKEY SUR GLACE « Nous sommes ravis d’accueillir SUBARU comme partenaire du Hockey sur Glace français. A l’image de la FFHG, c’est une marque automobile qui présente beaucoup d’ambitions. Avec ce partenariat gagnant-gagnant, nous mettrons en place des outils et synergies pour que la promotion des modèles de la gamme SUBARU, contribue au développement de notre discipline. Après Air Canada la semaine dernière, c’est encore un nouveau partenaire qui rejoint la famille du Hockey-sur-Glace, preuve que notre sport devient toujours de plus en plus attrayant.»

Le hockey sur glace est peu médiatisé en France mais ce sport attire les partenaires comme Tissot ou Daikin et l’Equipe qui diffuse les matchs de la Ligue Magnus sur son site internet ou sa chaine TV. Pour rappel, le Championnat du Monde de hockey sur glace sera co-organisé en France.


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