Subway arrive au SuperBowl

Ebayfogel2Pour la première fois depuis 2005, Subway sera présent au SuperBowl avec une publicité de 30 secondes.

Je ne sais pas encore dans quel quart-temps cette publicité sera diffusée, mais Subway a fait appel à son agence de toujours, MMB, pour la conception et la réalisation de cette publicité.

La publicité rend hommage à Jared Fogle, le porte-parole le plus connu de Subway, qui depuis 15 ans est devenu la belle histoire de la marque, puisque Jared a perdu plus de 100kg et a réussi à maintenir son poids tout en suivant un régime à base de sandwiches Subway (j’ai même du mal à y croire personnellement).

La publicité fait la promotion des « Fresh Fit meals » à travers un film très « cutté » en présence de nombreuses personnalités comme la star de The Office, Brian Baumgartner mais aussi la star des Los Angeles Clippers, Blake Griffin (qui est aussi ambassadeur Kia), le quarterback des Redskins Robert Griffin III (ambassadeur adidas), Justin Tuck en photo titre, la boxeuse Laila Ali et le patineur de vitesse, Apolo Ohno, star parmi les stars aux Etats-Unis.

[youtube]http://www.youtube.com/watch?v=NchX2Ro1ths[/youtube]

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