Les 10 publicités du SuperBowl 2013

Que la nuit fut longue, que cette finale du championnat américain fut pleine de rebondissements ! Au final, le spectacle y était sur le terrain avec les 90 joueurs, à la mi-temps avec Beyonce et à l’écran avec les tant-attendues publicités du SuperBowl.

Après vous avoir offert les premières publicités avant leur diffusion officielle à la TV, voici mon top 10 des publicités du SuperBowl sur la base de différents critères : la capacité à surprendre, la capacité à vivre au delà de la diffusion TV, l’idée créative et l’éxécution.

A noter que certaines de ces publicités atteignent déjà 4 millions de vues !


10/ Cars.com – Wolf


9/ M&Ms – Love Ballad



8/ Mercedes Benz – Soul



7/ Kia – Space Babies


6/ Budweiser – The Clydesdales: « Brotherhood »



5/ Doritos – Goat 4 Sale



4/ GoDaddy – Perfect Match



3/ Ram Trucks – Farmer



2/ Taco Bell – Viva Young



1/ Oreo – Whisper Fight


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