Les 10 publicités du SuperBowl 2013

Que la nuit fut longue, que cette finale du championnat américain fut pleine de rebondissements ! Au final, le spectacle y était sur le terrain avec les 90 joueurs, à la mi-temps avec Beyonce et à l’écran avec les tant-attendues publicités du SuperBowl.

Après vous avoir offert les premières publicités avant leur diffusion officielle à la TV, voici mon top 10 des publicités du SuperBowl sur la base de différents critères : la capacité à surprendre, la capacité à vivre au delà de la diffusion TV, l’idée créative et l’éxécution.

A noter que certaines de ces publicités atteignent déjà 4 millions de vues !

 

10/ Cars.com – Wolf

[youtube]http://www.youtube.com/watch?v=nazQNSEbiVk[/youtube]

9/ M&Ms – Love Ballad

[youtube]http://www.youtube.com/watch?v=2KiR7rMB5Jg[/youtube]

 

8/ Mercedes Benz – Soul

[youtube]http://www.youtube.com/watch?v=oPNr0_6MnDo[/youtube]

 

7/ Kia – Space Babies

[youtube]http://www.youtube.com/watch?v=t535BjVmXq8[/youtube]

6/ Budweiser – The Clydesdales: « Brotherhood »

[youtube]http://www.youtube.com/watch?v=o2prAccclXs[/youtube]

 

5/ Doritos – Goat 4 Sale

[youtube]http://www.youtube.com/watch?v=4d8ZDSyFS2g[/youtube]

 

4/ GoDaddy – Perfect Match

[youtube]http://www.youtube.com/watch?v=o-3j4-4N3Ng[/youtube]

 

3/ Ram Trucks – Farmer

[youtube]http://www.youtube.com/watch?v=AMpZ0TGjbWE#![/youtube]

 

2/ Taco Bell – Viva Young

[youtube]http://www.youtube.com/watch?v=KvxZcULxfKw[/youtube]

 

1/ Oreo – Whisper Fight

[youtube]http://www.youtube.com/watch?v=6kMWLYYcAYw[/youtube]

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