Twitter diffusera Le PGA Tour en direct

PGA TOUR golf

Après une première collaboration réussie lors des Playoffs de la FedEX Cup 2016, le PGA Tour (circuit américain de golf) a annoncé aujourd’hui que Twitter sera la plateforme de diffusion exclusive de plus de 70heures de compétition, couvrant 31 tournois jusqu’à la fin de la saison 2016-17.

Accessible gratuitement, inscrit ou pas sur twitter.com, chaque utilisateur pourra regarderles premières minutes (60 à 90mins) de certains tournois (31) qui seront diffusées en direct sur pgatourlive.twitter.com.

Twitter commencera la diffusion par le CareerBuilder Challenge le 19 janvier prochain et terminera la saison par le TOUR Championship. Les diffusions devraient avoir lieu les Jeudis et Vendredi matins, et ce quelque soit le pays ou la zone où vous vous trouvez. En plus de la compétition en tant que telle (les 2 premiers trous de la journée), vous pourrez voir aussi l’analyse avant-match, des interviews, des informations techniques et statistiques sur les golfeurs et la compétition. De quoi donner envie aux fans de golf de souscrire à l’offre de streaming (OTT) PGA TOUR LIVE qui est vendue au prix de 40 dollars par an.

Ce partenariat, qui offrira une belle exposition à la PGA, sera ouvert puisque des annonceurs pourront acheter des offres packagées comprenant des spots. Twitter devrait donc opter pour un modèle publicitaire similaire à celui mis en place avec la NFL. A noter aussi que le PGA Tour va poursuivre le programme publicitaire Twitter Amplify qui permettra de monétiser les vidéos et autres contenus originaux sur Twitter et Periscope. 

« Twitter et le PGA Tour travaillent en étroite collaboration sur Twitter Amplify depuis de nombreuses années maintenant et ce programme est un succès sans précédent pour les deux entreprises » a déclaré Rick Anderson, Chief Media Officer of the PGA TOUR. « Diffuser les programmes du PGA TOUR LIVE à l’audience mondiale de Twitter ainsi qu’aux millions d’utilisateurs qui suivent @PGATour et tous les comptes des joueurs, va permettre aux fans de ce sport de s’engager encore plus intensément à notre offre premium OTT. »

« Le PGA Tour continue de transformer et bouleverser l’expérience des fans sur Twitter, une plateforme où les conversations sur le golf ont lieu chaque jour » à déclaré Anthony Noto, Chief Operating Officer de Twitter. « Notre collaboration avec le PGA Tour va permettre aux fans du monde entier d’accéder et de regarder en direct grâce au streaming aux événements du PGA Tour tout en suivant la conversation sur le même écran. »

32 Commentaires

  1. Everything is very open with a clear explanation of the issues.
    It was truly informative. Your site is extremely helpful.
    Thank you for sharing!

  2. Heya i’m for the first time here. I found this board
    and I find It really useful & it helped
    me out a lot. I hope to give something back and aid others like you aided me.

  3. Excellent way of telling, and fastidious paragraph to get information regarding
    my presentation focus, which i am going to convey in university.

  4. Hurrah! In the end I got a webpage from where I be capable of genuinely obtain useful
    facts concerning my study and knowledge.

  5. I’m impressed, I have to admit. Rarely do I encounter
    a blog that’s equally educative and amusing, and let me tell you,
    you have hit the nail on the head. The problem is something which too few people are
    speaking intelligently about. I’m very happy that I found this
    in my search for something concerning this.

  6. I just like the helpful info you provide to your articles.

    I’ll bookmark your weblog and check again right here frequently.
    I’m reasonably sure I will be told many new stuff proper right
    here! Good luck for the following!

  7. Please let me know if you’re looking for a article writer for your site.
    You have some really good articles and I think I would be a good asset.
    If you ever want to take some of the load off, I’d absolutely
    love to write some articles for your blog in exchange for a link back to mine.
    Please send me an email if interested. Thanks!

  8. I’ll right away snatch your rss as I can not to find your email subscription hyperlink or e-newsletter service.

    Do you have any? Please allow me recognise so that I could subscribe.

    Thanks.

  9. Hello there, I discovered your web site via Google even as looking for a similar matter, your web
    site got here up, it appears to be like good.
    I have bookmarked it in my google bookmarks.
    Hi there, just turned into alert to your blog through Google,
    and found that it is truly informative. I’m gonna be careful for brussels.
    I’ll be grateful for those who continue this in future.
    Many people will probably be benefited out of your writing.
    Cheers!

  10. When I initially commented I clicked the « Notify me when new comments are added » checkbox and now
    each time a comment is added I get four e-mails with the same comment.
    Is there any way you can remove people from that service?

    Thanks!

  11. We’re a group of volunteers and opening a new scheme in our community.
    Your website offered us with valuable info to work on. You’ve
    done an impressive job and our entire community will be thankful to you.

  12. You should take part in a contest for one of the most useful
    websites on the internet. I most certainly will recommend this site!

  13. Hello! I could have sworn I’ve been to this
    site before but after reading through some of the post I realized
    it’s new to me. Anyways, I’m definitely delighted
    I found it and I’ll be book-marking and checking back often!

  14. I go to see day-to-day a few web sites and information sites to
    read articles or reviews, but this web site provides feature based articles.

  15. Fantastic blog! Do you have any helpful hints for aspiring writers?
    I’m planning to start my own site soon but I’m a little lost on everything.
    Would you propose starting with a free platform like WordPress or go
    for a paid option? There are so many options out there that I’m totally overwhelmed
    .. Any recommendations? Thanks a lot!

  16. Greetings! Very helpful advice within this article!
    It’s the little changes which will make the greatest changes.
    Thanks for sharing!

  17. Very nice post. I just stumbled upon your blog and wanted
    to say that I’ve truly enjoyed browsing your blog posts.
    After all I’ll be subscribing for your rss feed and I am hoping you write again soon!

  18. Just desire to say your article is as astonishing.
    The clarity in your post is simply cool and i could assume you’re an expert
    on this subject. Fine with your permission let me to grab your feed to keep up to date with forthcoming post.
    Thanks a million and please carry on the gratifying work.

  19. When someone writes an article he/she retains the plan of
    a user in his/her mind that how a user can be aware
    of it. Therefore that’s why this paragraph is great. Thanks!

  20. I am sure this piece of writing has touched all the internet people,
    its really really good paragraph on building up new webpage.

  21. Very great post. I just stumbled upon your blog and wanted to say that I’ve really enjoyed browsing your weblog
    posts. After all I will be subscribing to your rss feed and I am hoping you write once more very
    soon!

1 Rétrolien / Ping

  1. Un premier concert en direct sur Twitter pour la sortie du nouvel album de Depeche Mode

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*