Menu fish & chips Umbro : « avec ou sans maillot ? »

Pour fêter le lancement de la commercialisation des nouveaux maillots des équipes de Lens, Caen et Nantes, leur équipementier Umbro a souhaité surprendre les fans en créant une opération originale grâce à des food trucks.

Le principe était simple, Umbro a installé des food trucks à Caen, Lens et Nantes, ces derniers étaient aux couleurs du club de chacune des villes et proposaient des menus fish & chips. Quand le serveur pose la question « avec ou sans mayo ? », il fallait répondre « avec » pour repartir avec le maillot du club !

Avec cette opération, Umbro surprend les consommateurs et les fans et crée l’événement dans chacune des villes où la marque est l’équipementier du club, animation qui est également relayée sur les réseaux sociaux. Ce dispositif diffère des grands lancements de maillot que peuvent organiser d’autres marques même si ces dernières ont toutes tendances à faire évoluer leurs stratégies de communication pour proposer des expériences inédites.

47 Commentaires

  1. Heya i’m for the first time here. I found this board
    and I find It really useful & it helped me out
    a lot. I hope to give something back and aid others like you
    helped me.

  2. Thank you for the good writeup. It in fact was a amusement account it.
    Look advanced to more added agreeable from you!
    However, how can we communicate?

  3. Yesterday, while I was at work, my sister stole my apple ipad and tested to
    see if it can survive a twenty five foot drop, just so she can be a youtube sensation. My apple ipad is now destroyed and she has 83 views.
    I know this is totally off topic but I had to share it with someone!

  4. Thank you, I have just been looking for information about
    this subject for a while and yours is the best I have discovered so far.
    But, what in regards to the conclusion? Are you certain about the source?

  5. My spouse and I stumbled over here coming from a different web page and thought I might as well
    check things out. I like what I see so now i am following you.

    Look forward to finding out about your web page again.

  6. You can certainly see your expertise in the article you write.

    The sector hopes for even more passionate writers
    like you who are not afraid to mention how they believe.
    At all times follow your heart.

  7. I for all time emailed this web site post page to all my friends, because if like to
    read it then my contacts will too.

  8. When someone writes an piece of writing he/she retains the idea
    of a user in his/her brain that how a user
    can know it. So that’s why this article is outstdanding.
    Thanks!

  9. Your style is so unique in comparison to other people I’ve read stuff from.
    Thank you for posting when you’ve got the opportunity, Guess
    I’ll just bookmark this blog.

  10. Very good site you have here but I was wanting to know if
    you knew of any message boards that cover the same topics talked
    about here? I’d really like to be a part of online community where I can get
    feedback from other knowledgeable individuals that share the same interest.
    If you have any recommendations, please let me know. Thanks!

  11. I constantly spent my half an hour to read this webpage’s articles or reviews every day along with a mug of coffee.

  12. continuously i used to read smaller articles or reviews which also clear their
    motive, and that is also happening with this piece of writing which I am reading now.

  13. Greetings! This is my first visit to your blog!

    We are a group of volunteers and starting a new project in a community
    in the same niche. Your blog provided us beneficial information to work
    on. You have done a extraordinary job!

  14. You need to be a part of a contest for one of the greatest sites on the internet.
    I am going to highly recommend this blog!

  15. Asking questions are really good thing if you are not understanding something fully, but this article presents good understanding yet.

  16. I am sure this paragraph has touched all the internet viewers,
    its really really pleasant piece of writing on building up new
    web site.

  17. I’m amazed, I must say. Seldom do I come across a blog that’s equally educative and amusing, and let me tell you, you have hit
    the nail on the head. The issue is something not enough men and
    women are speaking intelligently about. Now i’m very happy I found this
    in my hunt for something concerning this.

  18. Hey there just wanted to give you a quick heads up.
    The words in your content seem to be running off the screen in Ie.

    I’m not sure if this is a formatting issue or something to do with browser compatibility but
    I thought I’d post to let you know. The design look great though!
    Hope you get the problem solved soon. Kudos

  19. I was recommended this website by my cousin. I’m no longer sure
    whether or not this submit is written through him as no one else realize such
    detailed about my trouble. You’re wonderful!
    Thanks!

  20. I’m amazed, I have to admit. Rarely do I encounter a blog that’s both equally educative and entertaining, and without a doubt, you’ve hit
    the nail on the head. The problem is something which too few
    people are speaking intelligently about. Now i’m very happy I
    found this in my hunt for something regarding this.

  21. Thanks for a marvelous posting! I definitely enjoyed reading
    it, you will be a great author. I will remember to bookmark your blog and will often come
    back in the foreseeable future. I want to encourage yourself to continue your great posts,
    have a nice evening!

  22. I really love your site.. Excellent colors & theme.
    Did you create this site yourself? Please reply back as
    I’m hoping to create my very own site and would like to know where you got this from
    or what the theme is called. Many thanks!

  23. Hi there, I want to subscribe for this weblog to take newest updates, so where can i do it please help
    out.

  24. Hmm it looks like your website ate my first comment (it was super
    long) so I guess I’ll just sum it up what I submitted and say,
    I’m thoroughly enjoying your blog. I too am an aspiring blog blogger but I’m still new to everything.
    Do you have any tips for inexperienced blog writers? I’d genuinely
    appreciate it.

  25. I quite like looking through an article that will make men and women think.
    Also, many thanks for permitting me to comment!

  26. Simply desire to say your article is as astounding.
    The clearness to your put up is simply excellent and that i could suppose you are an expert in this subject.
    Fine along with your permission let me to grab your
    RSS feed to stay updated with coming near near post.
    Thanks 1,000,000 and please continue the rewarding work.

  27. Its not my first time to pay a quick visit this web site, i am browsing this website
    dailly and take fastidious data from here daily.

  28. Hi to all, how is everything, I think every one is getting more from this website, and your views are pleasant designed for new users.

  29. At this moment I am going away to do my breakfast, afterward
    having my breakfast coming again to read further news.

  30. Link exchange is nothing else however it is simply placing the other person’s web site link on your page at proper place and other person will also do same in support of
    you.

  31. Hi there i am kavin, its my first occasion to commenting anywhere, when i read this post
    i thought i could also create comment due to this brilliant article.

  32. When some one searches for his vital thing, therefore he/she
    wants to be available that in detail, thus that thing is maintained
    over here.

  33. Hello there! Do you know if they make any plugins to help
    with Search Engine Optimization? I’m trying to get my blog to
    rank for some targeted keywords but I’m not seeing
    very good success. If you know of any please share.

    Thank you!

  34. I get pleasure from, result in I discovered exactly what I was having
    a look for. You’ve ended my 4 day lengthy hunt!
    God Bless you man. Have a nice day. Bye

  35. It’s a pity you don’t have a donate button! I’d definitely donate to
    this excellent blog! I suppose for now i’ll settle for bookmarking and
    adding your RSS feed to my Google account.
    I look forward to new updates and will share this blog with my Facebook group.
    Talk soon!

  36. Wonderful post however , I was wanting to know if you could write a litte more on this subject?
    I’d be very thankful if you could elaborate a little bit further.
    Many thanks!

  37. Good site you have here.. It’s hard to find high quality writing
    like yours nowadays. I honestly appreciate people like
    you! Take care!!

  38. Spot on with this write-up, I seriously think
    this amazing site needs far more attention. I’ll probably be back again to
    read through more, thanks for the advice!

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*