Umbro dévoile sa nouvelle chaussure, la UX-1

Presque tous les matchs se jouent en 90 minutes, mais pour Umbro, son histoire avec le football dépasse les 90 ans.

La conception et production de produits simples et fonctionnels ont toujours été au centre des préoccupations d’Umbro depuis 1924 et à l’époque, la marque, basée à Manchester, avait déjà fait preuve d’innovations avec le « stay-put » short et un maillot ultra léger pour l’époque.

Umbro a un passé et une histoire riches dans le football mais la marque se tourne aujourd’hui vers l’avenir en cette année de Coupe du Monde avec le lancement de sa nouvelle chaussure, la UX-1.

Pour ce lancement, Umbro a produit une publicité unique en son genre, For The Love Of Boots, loin des codes de Nike ou adidas qui mettent en avant leur produit, leurs chaussures, mais aussi leurs stars. Umbro a décidé de prendre le contre-pied en se recentrant sur le fan, le fan de football, celui qui attend avec impatience la livraison de sa dernière paire, de son dernier bijou.

La UX-1 est donc la nouvelle chaussure d’Umbro, qui a fait ses débuts en Premier League à la fin de la saison, portée entre autre par Andy Caroll et qui sera à la Coupe du Monde puisqu’elle est portée par Joe Hart, le gardien des 3 Lions, l’équipe nationale d’Angleterre menée par Wayne Rooney. Joe Hart, qui évolue à Manchester City, récemment couronné du titre de Champion de la Premier League, a déclaré : « J’ai porté la UX-1 durant les derniers matchs de la saison et les sensations furent parfaites. La couleur marque les esprits et j’adore ça ! (…) Ces premiers matchs m’ont donné confiance et m’ont rassuré et j’ai maintenant hâte de la porter au Brésil. »

UX-Launch-JoeHart (2)

UX-Launch-AndyCarroll (2)

UX-Launch-JuanVargas (2)

La chaussure est composée d’une empeigne en une seule pièce, la rendant plus légère, mais suffisamment résistante pour soutenir les tacles grâce aux fibres en Armor-Tex (plus résistantes que du Kevlar apparemment) et offrir le confort et toucher de balle nécessaires sur le terrain.

UX1 Blackberry Yellow A

UX1 Blackberry Yellow C

UX1 Blackberry Yellow D

OUTSOLE-LAYERED

TOUCHZONES-LAYERED

PROTECTION-LAYERED

SUPPORT-LAYERED

UPPER-LAYERED

La UX-1 est disponible uniquement en ligne chez Pro-Direct.

Avec cette publicité et ce lancement de produit, Umbro revient progressivement sur la scène du football. En effet, la marque, qui a été revendue par Nike en octobre 2012, cinq ans après son achat, a certes perdu quelques partenariats de renom comme l’Equipe nationale d’Angleterre ou Manchester City, a depuis signé quelques jolis contrats avec Everton, Hull City en Angleterre, mais aussi le RC Lens et le FC Nantes, des clubs qui incarnent une certaine vision du football et qui font la part belle à la formation et aux racines locales.

Welcome back Umbro.

29 Commentaires

  1. Asking questions are genuinely good thing if you are not understanding anything totally, except
    this article presents fastidious understanding even.

  2. Excellent post! We are linking to this particularly great article on our website.
    Keep up the good writing.

  3. I’m pretty pleased to find this web site. I need to to thank you for ones time for
    this fantastic read!! I definitely loved every bit of it and i also have you
    book-marked to see new information on your blog.

  4. Oh my goodness! Incredible article dude! Many thanks, However I am having issues with your RSS.
    I don’t understand the reason why I am unable to join it.
    Is there anyone else getting similar RSS issues? Anyone who knows the solution can you kindly respond?
    Thanks!!

  5. You could certainly see your enthusiasm in the article you write.
    The arena hopes for even more passionate writers such as you who are not afraid
    to say how they believe. All the time follow your
    heart.

  6. What’s up to every body, it’s my first visit of this web site; this web site carries awesome and truly fine information for
    readers.

  7. When I initially commented I clicked the « Notify me when new comments are added » checkbox
    and now each time a comment is added I get several e-mails with
    the same comment. Is there any way you can remove me from that service?
    Thank you!

  8. I am sure this article has touched all the internet people, its really really good
    paragraph on building up new blog.

  9. I’ve been exploring for a little bit for any high-quality articles or weblog posts on this kind
    of house . Exploring in Yahoo I finally stumbled upon this website.
    Reading this info So i’m glad to express that I’ve an incredibly just right uncanny
    feeling I came upon just what I needed. I most without a
    doubt will make certain to do not disregard this site and provides it
    a look regularly.

  10. I think this is one of the most important info for me.
    And i am glad reading your article. But wanna remark on few
    general things, The web site style is wonderful, the articles is really excellent : D.
    Good job, cheers

  11. Heya i am for the primary time here. I came across this board and
    I in finding It truly useful & it helped me out much.

    I hope to provide something back and aid others like you
    helped me.

  12. Does your blog have a contact page? I’m having a tough time locating
    it but, I’d like to shoot you an e-mail. I’ve
    got some recommendations for your blog you might be interested in hearing.
    Either way, great site and I look forward to seeing it develop over time.

  13. whoah this weblog is excellent i like studying your articles.
    Keep up the good work! You already know, many people are searching around for this
    information, you could help them greatly.

  14. I every time emailed this blog post page to all my associates, because if like to read it after that
    my contacts will too.

  15. We stumbled over here coming from a different
    page and thought I might as well check things out.
    I like what I see so i am just following you. Look forward
    to exploring your web page again.

  16. I’ve been surfing online more than 3 hours today,
    yet I never found any interesting article like yours.
    It’s pretty worth enough for me. In my view, if all webmasters and bloggers made good content
    as you did, the web will be a lot more useful than ever before.

  17. Hi Dear, are you actually visiting this site regularly, if so after that you will absolutely obtain fastidious experience.

  18. Spot on with this write-up, I truly feel this website needs a lot more attention.
    I’ll probably be returning to read through more, thanks for
    the advice!

  19. Hi, i feel that i saw you visited my weblog thus i came to return the
    choose?.I’m trying to to find things to improve my website!I suppose
    its adequate to use a few of your ideas!!

  20. Its such as you learn my mind! You appear to grasp so much about this, like you wrote the e-book in it or something.
    I think that you simply can do with some p.c. to force the message home a little bit,
    but instead of that, that is wonderful blog. A great read.
    I will certainly be back.

  21. My partner and I stumbled over here from a different web page and thought I should
    check things out. I like what I see so now i am following you.
    Look forward to finding out about your web page for a second time.

  22. Great blog here! Also your website loads up fast!
    What host are you using? Can I get your affiliate link to your host?
    I wish my site loaded up as fast as yours lol

  23. Hi, Neat post. There’s a problem together
    with your site in web explorer, might test this? IE still is the marketplace chief and
    a good component of other people will leave out your
    great writing due to this problem.

  24. Hey! Would you mind if I share your blog with my myspace group?
    There’s a lot of folks that I think would really appreciate your content.
    Please let me know. Many thanks

1 Rétrolien / Ping

  1. Umbro dévoile sa nouvelle chaussure, la ...

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*