Uncle Drew est de retour !

Pour le bien de son sponsor Pepsi, Kyrie Irving, le rookie de la saison 2011-12 de la NBA s’était totalement métamorphosé en vieillard atypique, Uncle Drew.

Après une première apparition et une vidéo sur YouTube qui comptabilise plus de 15 millions de vues, Uncle Drew est de retour et visite une légende du basket-ball, Bill Russell, qui le conseille de reformer son duo d’antan avec son ami de toujours, Wes.

Le tout donne une nouvelle vidéo très bien réalisée, avec une très bonne interprétation de Kyrie Irving qui démontre autant de talents derrière la caméra que sur le terrain de basket-ball et de son acolyte pour l’occasion, dont je laisserai l’identité cachée…

[youtube]http://www.youtube.com/watch?v=MLyvkBifQ3w[/youtube]

Pepsi semble tenir une saga autour de son ambassadeur et un contenu de marque qui fonctionne de par son storytelling, l’aura du joueur et la visibilité modérée de la marque dans le contenu.

A noter que les spectateurs du retour d’Uncle Drew pensaient être filmés pour une émission d’une TV locale…

Alors, avez-vous trouvé le partenaire de Kyrie Irving ?

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4 Rétroliens / Pings

  1. Foot Locker envoie Kyrie Irving en l'air | Sportsmarketing.fr - Le Blog du Marketing Sportif
  2. Les 25 publicités de l'année 2012 | Sportsmarketing.fr - Le Blog du Marketing Sportif
  3. Jeff Gordon & Pepsi dans une vidéo virale à haute vitesse | Sportsmarketing.fr - Le Blog du Marketing Sportif
  4. Uncle Drew et Kyrie Irving sont de retour pour un 3ème chapitre avec Pepsi Max

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