Uncle Drew et Kyrie Irving sont de retour pour un 3ème chapitre avec Pepsi Max

Pepsi Max revient avec le 3ème opus de sa saga publicitaire avec Kyrie Irving : Uncle Drew. Après les deux premières publicités très réussies avec près de 36 millions de vues, (la plus récente est disponible ici), Pepsi Max a décidé de filer les clés de la maison à Kyrie Irving qui a écrit et réalisé ce film.

Dans cet épisode, Uncle Drew (Kyrie Irving) part à la recherche d’un de ses anciens coéquipiers devenu jazzman à Chicago et le convainc de retourner sur le playground et de reconnecter avec son esprit du basket-ball.

Une fois de plus, Pepsi Max nous fait sourire avec un film de 6 minutes.

Arrêtez tout, regardez ça et découvrez les nouveaux protagonistes de ce qui est sans doute la meilleure saga publicitaire du monde du sport depuis quelques années, Uncle Drew :

Pepsi Max Uncle Drew Chapitre 3_2

Pepsi Max Uncle Drew Chapitre 3_3

Pepsi Max Uncle Drew Chapitre 3_4

Pepsi Max Uncle Drew Chapitre 3_5

Pepsi Max Uncle Drew Chapitre 3_6

Pepsi Max Uncle Drew Chapitre 3_7

A noter que pour cet opus, la marque a utilisé Instagram pour faire monter la pression avec des vidéos courtes de 6 secondes. En voici quelques unes :

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  1. Uncle Drew et Kyrie Irving sont de retour pour ...
  2. Les 30 publicités sport de l'année 2013

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