La NBA célèbre le March Madness

La NBA prend un nouveau tournant dans sa communication, avec l’arrivée de sa nouvelle agence de publicité, Translation. En effet, pour célébrer le NCAA March Madness, les finales des championnats universitaires de basket-ball, la NBA opte pour des effets spéciaux un peu rétro, une première en son genre.

En effet, dans les vidéos ci-dessous, vous découvrirez Stephen Curry, James Harden, Al Horford, Kyle Lowry, Paul Pierce, Dwayne Wade et Russell Westbrook, qui se métamorphosent entièrement pour rendre hommage aux universités dont ils ont fait partie.

A la voix de ces vidéos de 15 secondes, le légendaire Dick Vitale et son franc parler habituel qui a même été retranscrit dans les descriptions des vidéos sur YouTube.

Avec la signature “The Dance never ends”, la NBA et Translation signent un concept amusant et simple qui fait écho à la fois aux fans de la NBA et aux fans de la NCAA.

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