Uniqlo et Novak Djokovic, ensemble pour redonner le sourire

Alors que Novak Djokovic bataillait à Londres pour remporter l’ATP Masters, Uniqlo organisait à Belgrade le 9 et 10 Novembre une initiative, Clothes for Smiles, en partenariat avec Actions for Children and Communities (ACC) et son ambassadeur, Novak Dojkovic, à destination des enfants réfugiés récemment affectés par les conflits internes du pays.

Afin de permettre à ces 400 enfants de s’exprimer et d’améliorer leur confiance en soi, UNIQLO leur offre l’opportunité de profiter tous ensemble d’une séance de shopping dans un magasin reconstitué pour l’occasion. Les enfants pourront ainsi faire une sélection de vêtements UNIQLO gratuits, constituer des tenues, et les acheter avec une fausse monnaie. Vêtus de leurs nouveaux habits, ils se verront ensuite proposer des activités musicales autour d’instruments et de danses, et pourront profiter tous ensemble d’ateliers d’arts traditionnels japonais tels que la calligraphie et l’origami.

L’expérience shopping fait partie du projet Clothes for Smiles d’UNIQLO, créé avec son Ambassadeur Global de Marque, le joueur de tennis professionnel Novak Djokovic. Clothes for Smiles a été mis en place conjointement par UNIQLO et Novak Djokovic qui ont collecté des fonds à hauteur de 5 millions de dollars destinés à réaliser des rêves d’enfants à travers 8 projets sélectionnés parmi 739 idées soumises par le public de 46 pays à travers le monde. L’expérience shopping est l’un des 8 projets retenus, et a été proposée par l’ACC. L’autre volet du projet Clothes For Smiles, s’élevant aussi à 5 millions de dollars, est une alliance mondiale de 5 ans entre l’UNICEF et Fast Retailing (la maison mere d’UNIQLO) pour soutenir des programmes d’amélioration de l’éducation des enfants.

Outre cette action citoyenne, Novak Djokovic et Uniqlo continuent leur collaboration puisque le tout nouveau vainqueur de l’ATP Masters vient de présenter la nouvelle technologie et collection UNIQLO, Heattech,une seconde peau qui vous tiendra chaud sans nuire à votre style dixit la marque.

La collection Heattech fait suite à la collection Ultra Light Down Jacket, composée essentiellement de doudounes très agréables que je vous recommande fortement car j’en ai une moi-même et elle ne me quitte plus !

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