Messi, capitaine de l’équipe Samsung #Galaxy11

Je vous l’annonçais il y a quelques jours, Samsung monte son équipe de 11 joueurs, entraînes par Franz Beckenbauer pour combattre des forces extraterrestres qui veulent prendre possession de la terre.

Cette campagne, #Galaxy11, qui est la campagne Samsung pour la prochaine Coupe du Monde FIFA, vient de dévoiler un nouveau contenu comme annoncé, à savoir l’identité du capitaine de son équipe. Et c’est Lionel Messi, ambassadeur Samsung et prétendant au Ballon d’Or qui mènera l’équipe #Galaxy11. Un timing plus qu’opportun pour Samsung car le joueur vient de se blesser et sera indisponible avec le FC Barcelona entre 6 à 8 semaines… Le temps de monter l’équipe ?

D’ici là, découvrez la vidéo publiée par Samsung hier sur sa chaine YouTube :

G11-Messi-Walking

La campagne, conçue par les agences R/GA et Cheil, vivra sur un micro-site dédié et les réseaux sociaux de la marque. Avec #Galaxy11, Samsung est en train de revoir et mettre en place un benchmark de storytelling dans l’univers du football, qui arrivera à suivre ?

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  1. Messi, capitaine de l’équipe Samsu...
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