Victoria’s Secret dévoile son teaser pour le SuperBowl

Lors du prochain SuperBowl, Victoria’s Secret fera sa 3ème apparition lors de l’événement et a décidé cette fois-ci de mettre en avant un clan de super top models.

Ce spot fait partie de la campagne de la marque pour la Saint-Valentin et sera diffusée durant le 4ème quart-temps le 1er févrer. Aujourd’hui, la marque de lingerie lance un teaser de 80 secondes intitulé « Don’t Drop the Ball », mettant en scène Adriana Lima, Doutzen Kroes, Lily Aldridge, Behati Prinsloo et Candice Swanepoel.

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« Le SuperBowl est la meilleure opportunité pour Victoria’s Secret de rappeler à son audience mondiale que la Saint-Valentin approche », dixit Sharen Jester Turney, CEO de Victoria’s Secret.

La publicité finale sera diffusée et Karlie Kloss sera intégré au casting. A noter que ce n’est pas la première initiative de Victoria’s Secret au Super Bowl qui a débuté son aventure en 1999, renouvelée en 2008.

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