adidas révolutionne sa gamme de chaussures de football

Après les lancements de la Magista et de la Mercurial Superfly, une nouvelle révolution est en train de frapper le monde du football. Finies la Nitrocharge, le Predator, la f50 et la 11Pro, adidas transforme totalement sa gamme de chaussures de football et présente aujourd’hui, ses deux nouveaux silos : la ACE15 et l’X15.

Dans une vidéo publiée récemment par adidas football, les plus grands entraineurs et meilleurs joueurs du monde ont affirmé que « Le football a changé ». Pour remporter des trophées, une équipe a besoin de deux types de joueurs : le créateur qui orchestre le jeu et contrôle le tempo, et le détonateur qui change le cours du match et provoque le chaos. Puisqu’aujourd’hui, tout est question de chaos et de contrôle, les footballeurs pourront dorénavant faire la différence avec X ou Ace, en fonction de leur style.

Certains joueurs sont nés pour contrôler. Ils donnent le tempo, imposent leurs règles et décident de l’issue du match. Toutes les grandes équipes ont besoin de ce type de joueur pour transformer les plans du coach en action. Ils apportent de la maîtrise et de l’ordre dans le jeu chaotique. Les joueurs comme Mesut Özil, James Rodríguez, Oscar, Manuel Neuer et Ivan Rakitić sont ainsi les maîtres du jeu des plus grandes équipes. adidas les a désignés comme des joueurs ACE15.

 

A l’inverse, certains joueurs ne pourront jamais être contrôlés. Sauvages, indomptables et redoutables, ils peuvent détruire leurs adversaires avec un talent déconcertant. En dehors de tout schéma tactique, ces joueurs sont les spécialistes du désordre, ils créent le chaos. Thomas Müller, Gareth Bale, Luis Suárez, Karim Benzema et Álvaro Morata frappent sans prévenir. Pour eux, adidas a créé X15.

D’un point de vue technologique, l’ACE15 dispose d’une empeigne en texture 3D, appelée CONTROL WEB alors que l’X15 propose le TECHFIT COLLAR qui offre une compression tout autour de la cheville pour un maintien exceptionnel. Les deux chaussures d’adidas ont une nouvelle configuration de crampons pour plus de réactivité et d’explosivité dans les accélérations, avec un seul objectif, vous aider à faire la différence sur le terrain.

Certains des plus grands joueurs du monde porteront les nouvelles chaussures de football ACE15 et X15 pour la première fois lors de la finale de l’UEFA Champions League Final à Berlin le samedi 6 juin. ACE15 et X15 seront disponibles à la vente le mercredi 1er juillet.

La campagne est soutenue par un hashtag #BeTheDifference et sera soutenu par des tweets de joueurs, à commencer par le Parisien Lucas Digne et le joueur de Newcastle, Momo Sissoko

44 Comments

  1. Hello there! This article couldn’t be written much better!
    Looking through this article reminds me of my previous roommate!
    He constantly kept talking about this. I will forward this article to
    him. Pretty sure he’ll have a great read. Thanks for sharing!

  2. Hello, Neat post. There is an issue along with your web site in web explorer, would test this?
    IE nonetheless is the marketplace chief and a big element of people will leave out your fantastic writing due to
    this problem.

  3. We absolutely love your blog and find most of your
    post’s to be what precisely I’m looking for. Would you offer guest writers to write
    content to suit your needs? I wouldn’t mind creating a post
    or elaborating on a lot of the subjects you write in relation to here.
    Again, awesome web site!

  4. I really love your site.. Excellent colors & theme. Did you develop this web site yourself?
    Please reply back as I’m hoping to create my own personal website
    and want to learn where you got this from or what the theme is named.
    Appreciate it!

  5. Hey there! I know this is kind of off topic but I was wondering which
    blog platform are you using for this website? I’m getting tired of WordPress because
    I’ve had problems with hackers and I’m looking at alternatives for another platform.

    I would be great if you could point me in the direction of a good platform.

  6. Greetings from Idaho! I’m bored to death at work so I decided to check out your blog on my
    iphone during lunch break. I love the knowledge you present here and can’t wait to take a look when I get home.

    I’m amazed at how quick your blog loaded on my mobile ..

    I’m not even using WIFI, just 3G .. Anyhow, great
    site!

  7. I believe what you posted was very logical. However,
    what about this? what if you added a little information? I ain’t suggesting your information is
    not good., but suppose you added a title that grabbed folk’s attention? I
    mean adidas révolutionne sa gamme de chaussures de football | is kinda plain. You could glance at Yahoo’s home page and note how they create article titles to grab
    viewers interested. You might add a related
    video or a pic or two to grab people excited about what you’ve written. In my opinion, it might bring your blog a little livelier.

  8. I don’t even know the way I ended up right here, however I thought
    this post was once great. I do not recognize who
    you are however definitely you’re going to a famous blogger for those who aren’t
    already. Cheers!

  9. Excellent beat ! I would like to apprentice while you amend your web
    site, how could i subscribe for a blog website?
    The account helped me a acceptable deal. I had been a little bit acquainted of this your broadcast offered bright clear idea

  10. This design is spectacular! You obviously know how
    to keep a reader amused. Between your wit and
    your videos, I was almost moved to start my own blog (well, almost…HaHa!) Fantastic job.

    I really enjoyed what you had to say, and more than that, how you presented it.
    Too cool!

  11. My spouse and I absolutely love your blog and find most
    of your post’s to be exactly what I’m looking for. Do you offer guest writers to write content in your case?
    I wouldn’t mind producing a post or elaborating on many of the
    subjects you write concerning here. Again, awesome website!

  12. Having read this I thought it was extremely informative.
    I appreciate you finding the time and effort to put this informative article together.
    I once again find myself personally spending a lot
    of time both reading and posting comments. But so what,
    it was still worth it!

  13. My spouse and I absolutely love your blog and find almost all of your post’s to be
    precisely what I’m looking for. Does one offer guest writers to write content for yourself?
    I wouldn’t mind publishing a post or elaborating on some of the subjects you write in relation to here.
    Again, awesome website!

  14. I’m not certain where you’re getting your info, but great topic.
    I needs to spend a while studying much more or
    figuring out more. Thanks for wonderful info I was on the lookout
    for this info for my mission.

  15. You could certainly see your enthusiasm in the work you write.
    The sector hopes for more passionate writers such as you who
    are not afraid to say how they believe. All the time follow your heart.

  16. I was excited to uncover this page. I wanted to thank you for ones time for this wonderful read!!
    I definitely enjoyed every little bit of it and i also
    have you book-marked to see new things in your web site.

  17. After I originally commented I appear to have clicked the -Notify me when new comments are added- checkbox and from now on every time a comment
    is added I receive 4 emails with the same comment.
    Is there a means you can remove me from that service? Thank you!

  18. Wonderful blog! I found it while searching on Yahoo News.
    Do you have any suggestions on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to get there!

    Many thanks

  19. I loved as much as you will receive carried out right
    here. The sketch is tasteful, your authored material
    stylish. nonetheless, you command get got an nervousness
    over that you wish be delivering the following. unwell unquestionably come further formerly again as exactly the
    same nearly a lot often inside case you shield this hike.

  20. After looking over a number of the blog posts on your site, I truly like
    your technique of blogging. I book-marked it to my bookmark website list
    and will be checking back in the near future. Please check out my website as well and tell me how you feel.

5 Trackbacks / Pingbacks

  1. adidas révolutionne sa gamme de chaussures de football | Netmag
  2. adidas crée la #BeTheDifference Room
  3. adidas lance la #BeTheDifference Cup
  4. adidas dévoile la première chaussure de football sans lacets - Sportsmarketing.fr - L'actualité du marketing sportif et du sport business
  5. adidas football lance les premiers crampons 100% femme - Sportsmarketing.fr - L'actualité du marketing sportif et du sport business

Poster un Commentaire

Votre adresse de messagerie ne sera pas publiée.


*