adidas – « all heroes »

En pleine Coupe du Monde, adidas Originals a collaboré avec un magasin néo-zélandais basé à Auckland, le Qubic Store, pour produire et lancer une paire de chaussures à l’honneur des All Blacks.

Les chaussures, des campus 80, portent la fougère argentée sur le talon, alors que le Qubic Store apparait à l’intérieur de la chaussure, sur la semelle. 15 des 100 paires disponibles seront emballées dans une boite en métal customisée « Qubic Store » et mises à disposition dans le magasin pour une somme de 280 dollars néo-zélandais (soit 163.15€) alors que les autres seront dans une boite en carton et vendus en ligne.

En plus des chaussures édition limitée, chaque boite comportera une carte dessinée par le dessinateur de comics néo-zélandais, Elliot F. Stewart, qui a transformé 4 All Blacks en super-héros, en « all heroes » : Liam Messam, Sonny Bill Williams, Daniel Carter et le légendaire Jonah Lomu.

Ci-dessous les visuels et une vidéo sur la rencontre entre Elliot F. Stewart et les 4 All Blacks

 

[vimeo]http://vimeo.com/29022539[/vimeo]

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