adidas et l’OM présentent un maillot dédié à la lutte contre le cancer

A l’occasion du choc des Olympiques (Olympique de Marseille vs Olympique Lyonnais), l’affiche de la 10ème journée de la saison 2012/2013 du championnat de France de Ligue 1, l’Olympique de Marseille dévoile un maillot exceptionnel.

En effet, le maillot 2012/2013 de l’OM est le symbole d’un soutien inédit dans le monde du football : aux côtés de la Ligue nationale contre le cancer, le club préféré des Français a décidé de s’engager pour les femmes afin de les sensibiliser à la lutte contre le cancer du sein, à travers son nouveau maillot événementiel.

Par cette action, le monde masculin du football marque un symbole fort, puisque les joueurs et supporters seront les porte-parole de cette cause féminine et pourront ainsi sensibiliser toutes les femmes qui leur sont chères sur la lutte contre le cancer du sein.

  • L’Olympique de Marseille arborera ce maillot solidaire à l’occasion de grands matchs officiels et notamment les rencontres de la Coupe de la Ligue ;
  • Des ambassadrices telles que Vanessa Demouy, Coralie Balmy, Nadiya et Diane Robert seront aux côtés de l’équipe de l’OM pour le lancement du maillot, à l’occasion du match Olympique de Marseille / Olympique Lyonnais, affiche du championnat de France de Ligue 1 ;
  • Une partie des bénéfices de la billetterie de cette rencontre exceptionnelle qui se tiendra le 28 octobre à 21 h sera reversée à la Ligue contre le cancer ;
  •  

Sur chaque maillot vendu, un reversement financier permettra à la Ligue contre le cancer de réaliser un projet clé : la sensibilisation des femmes en situation de précarité, dans le cadre de son partenariat avec le Comité national de liaison des régies de quartier.

Sans plus attendre, voici la vidéo de présentation du maillot événementiel de l’Olympique de Marseille, ainsi que les visuels du maillot seul, mais aussi porté par André-Pierre Gignac, Morgan Amalfitano et des ambassadrices comme Nathalie Simon, Rebecca Hampton (Plus Belle La Vie) et Virginie Dedieu (ancienne championne du monde de natation synchronisée)

[youtube]http://www.youtube.com/watch?v=t4dcMAUMX54[/youtube]

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