[EXCLU] Rencontre avec Tsonga et nouvelle publicité adidas

Il y a des journées qui resteront marquées dans l’esprit pendant un bon bout de temps et celle d’hier en fait clairement partie…

Grâce à une invitation d’adidas, j’ai eu la chance de rencontrer LE tennisman français et chouchou du public, Jo-Wilfried Tsonga (qui vient de lancer son compte twitter peu de temps après sa pub Tropicana), en compagnie d’autres blogueurs comme Graine de Sportive, Suchablog ou encore lemarketingsportif.com. Au sommaire de cette journée, balade dans les allées de RG, visite du RG Lab 2050 (espace high tech où les marques viennent exposer leurs derniers produits), rencontre avec le joueur pour terminer sur le central pour le Charity Day.
C’est un Jo-Wilfried Tsonga détendu qui nous a parlé pendant une bonne vingtaine de minutes, notamment de sa préparation pour LE tournoi du Grand-Chelem selon lui (sans coach, ce qui lui permet de plus analyser sa propre performance), sa relation avec le public et son équipementier adidas. Le joueur va donc bénéficier d’une nouvelle tenue pour les Internationaux de France, avec un t-shirt vert flashy sur lequel est brodé l’écusson de Roland-Garros. Il est d’ailleurs le 1er joueur à porter l’écusson du tournoi sur son t-shirt, signe de l’engagement de la marque et du joueur pour ce tournoi. A ces pieds, le Manceau portera les nouvelles adiZero feather (présentées en janvier 2011), censées lui apporter plus de vitesse sur la terre battue de la Porte d’Auteuil.

Nous avons aussi eu l’opportunité de parler de la nouvelle publicité d’adidas autour de Roland-Garros, intitulée « all light all fast », et mettant en avant l’adizero feather porté par Jo-Wilfried Tsonga, Ana Ivanovic et Fernando Verdasco. Plus qu’un simple produit, cette chaussure représente l’état d’esprit du joueur adizero qui « impose son rythme, impose sa vitesse sur le court, impose son style au quotidien. ».
Si vous ne l’avez pas encore vu, voici la 1ère vidéo interactive d’adidas, où vous aurez la chance de vivre la journée d’un joueur adizero… rencontrer Clara Morgane, mixer avec Bob Sinclar, taquiner Dimitri Szarzewski et chater avec Tsonga… Une vidéo extrêmement bien réalisée (3 jours de tournage seulement) qui vous plonge dans l’univers du tennis mais qui exprime aussi la nouvelle signature de marque « adidas is all in ».

Après Tsonga, rencontre avec Gilles Simon, puis sur le central pour assister à une belle après-midi de tennis en compagnie de Teddy Riner, Amélie Mauresmo ou encore Rafael Nadal, le tout rythmé par Bob Sinclar et Big Ali.

Une belle manière de démarrer le tournoi et un grand merci à adidas (et l’ami Brice) pour cette chouette expérience!

83 Commentaires

  1. Please let me know if you’re looking for a writer for your blog.
    You have some really good posts and I believe I would be
    a good asset. If you ever want to take some of the load off, I’d really like to write
    some articles for your blog in exchange for a link back to mine.
    Please send me an e-mail if interested. Thanks!

  2. If some one needs expert view about running a blog then i recommend him/her to visit this web site, Keep up the fastidious work.

  3. Thankfulness to my father who stated to me on the topic of this webpage, this web site is
    in fact remarkable.

  4. My spouse and I stumbled over here different website and thought I might check things out.
    I like what I see so i am just following you. Look forward to
    checking out your web page repeatedly.

  5. Hey There. I discovered your weblog the use of msn. That is an extremely neatly
    written article. I will make sure to bookmark
    it and come back to learn more of your helpful information. Thanks for the post.
    I’ll definitely comeback.

  6. Heya i am for the first time here. I came across this board and I find It truly
    useful & it helped me out a lot. I hope to give something
    back and aid others like you helped me.

  7. hello!,I really like your writing very much!
    percentage we communicate more about your post on AOL?
    I require a specialist in this house to solve my problem.

    Maybe that is you! Looking ahead to peer you.

  8. Hello, Neat post. There’s a problem together with your site in internet explorer, could test this?
    IE still is the market leader and a good part of people
    will pass over your excellent writing because of this
    problem.

  9. I pay a quick visit daily a few blogs and sites to read articles or
    reviews, except this blog presents feature based posts.

  10. With havin so much content do you ever run into any issues
    of plagorism or copyright violation? My blog has a lot of completely unique content I’ve either created myself or outsourced but it appears a lot of
    it is popping it up all over the web without my authorization. Do you know any techniques
    to help reduce content from being stolen? I’d truly appreciate
    it.

  11. For the reason that the admin of this web page is working, no
    hesitation very rapidly it will be renowned, due to its quality contents.

  12. Hey there, You’ve done an excellent job. I will definitely digg it and personally suggest
    to my friends. I’m sure they’ll be benefited
    from this website.

  13. Hi there this is kinda of off topic but I was wanting to know if blogs use WYSIWYG editors or
    if you have to manually code with HTML. I’m starting a blog soon but
    have no coding knowledge so I wanted to get advice from someone with experience.

    Any help would be greatly appreciated!

  14. Excellent post. I was checking continuously this blog and I am impressed!
    Very useful information particularly the last part 🙂 I
    care for such information much. I was seeking
    this particular info for a very long time. Thank you and good luck.

  15. I’m not sure where you’re getting your info, but
    great topic. I needs to spend some time learning much more or understanding more.
    Thanks for excellent information I was looking for this information for my
    mission.

  16. First of all I want to say terrific blog! I had a quick question which I’d like to ask
    if you don’t mind. I was curious to find out how you center yourself and clear your mind prior to writing.
    I have had difficulty clearing my mind in getting my thoughts out there.
    I truly do enjoy writing but it just seems like the first 10
    to 15 minutes tend to be wasted just trying to figure out how to begin. Any ideas
    or tips? Kudos!

  17. Hey there! Do you know if they make any plugins to assist with Search Engine Optimization? I’m trying to
    get my blog to rank for some targeted keywords but I’m not
    seeing very good success. If you know of any please share.
    Cheers!

  18. Hi there! This post couldn’t be written any better! Reading
    through this post reminds me of my previous room mate!

    He always kept chatting about this. I will forward this write-up to
    him. Pretty sure he will have a good read. Many thanks for sharing!

  19. Someone essentially help to make seriously articles I would state.
    That is the first time I frequented your website page
    and to this point? I surprised with the analysis you made to
    create this particular post incredible. Excellent process!

  20. Incredible! This blog looks exactly like my old one! It’s
    on a completely different topic but it has pretty much the same page layout and
    design. Outstanding choice of colors!

  21. continuously i used to read smaller articles or reviews which also clear their motive, and that
    is also happening with this paragraph which I am reading here.

  22. Today, while I was at work, my sister stole my iPad and tested to see if it can survive a thirty foot drop, just so she can be a youtube
    sensation. My iPad is now destroyed and she has 83 views.
    I know this is completely off topic but I had to share it with someone!

  23. When I originally commented I clicked the « Notify me when new comments are added » checkbox and now
    each time a comment is added I get four emails with the
    same comment. Is there any way you can remove people from that service?
    Cheers!

  24. Hello to every body, it’s my first visit of this web site; this website carries remarkable and really fine data
    designed for visitors.

  25. you’re in point of fact a just right webmaster.

    The website loading pace is amazing. It seems that you’re doing any distinctive trick.

    Moreover, The contents are masterwork. you have performed
    a wonderful process on this matter!

  26. This is really interesting, You’re a very skilled blogger.

    I have joined your feed and look forward to seeking more of your wonderful post.
    Also, I’ve shared your website in my social networks!

  27. Interesting blog! Is your theme custom made or did you download it from somewhere?
    A theme like yours with a few simple adjustements would really make my
    blog jump out. Please let me know where you got your design.
    Appreciate it

  28. Hello to all, for the reason that I am in fact eager of reading this weblog’s post to be updated regularly.

    It contains pleasant data.

  29. Thank you for another informative site. Where else
    may I get that type of information written in such a perfect way?

    I have a mission that I am simply now working on, and I have been on the glance out for such info.

  30. Valuable info. Fortunate me I discovered your site by accident, and I am
    stunned why this coincidence did not happened in advance!
    I bookmarked it.

  31. Wow, wonderful blog layout! How long have you been blogging for?

    you make blogging look easy. The overall look
    of your web site is wonderful, as well as the content!

  32. fantastic submit, very informative. I ponder why the other experts of this sector don’t understand this.

    You should proceed your writing. I’m sure, you’ve a great readers’ base already!

  33. whoah this blog is magnificent i really like reading your articles.

    Keep up the great work! You realize, a lot of people are looking round for
    this info, you can help them greatly.

  34. My programmer is trying to persuade me to move to .net from PHP.

    I have always disliked the idea because of the expenses.

    But he’s tryiong none the less. I’ve been using WordPress on numerous
    websites for about a year and am worried about switching to another platform.
    I have heard excellent things about blogengine.net.
    Is there a way I can transfer all my wordpress content
    into it? Any kind of help would be greatly appreciated!

  35. I read this paragraph fully regarding the comparison of most
    up-to-date and previous technologies, it’s amazing article.

  36. It’s really a nice and helpful piece of info. I am happy that you just shared this helpful info with us.
    Please keep us informed like this. Thanks for sharing.

  37. Hi, I do believe this is an excellent website. I stumbledupon it 😉 I will return once
    again since I book-marked it. Money and freedom is the greatest way to change, may you be rich and continue to help others.

  38. I constantly emailed this webpage post page to all my associates, as if like to read it after that my links will too.

  39. Everything is very open with a precise description of the challenges.
    It was truly informative. Your site is very useful. Thank you for sharing!

  40. I was recommended this web site through my cousin. I am now
    not certain whether this put up is written by him as no one else realize such particular approximately my problem.
    You’re incredible! Thanks!

  41. What i don’t realize is if truth be told how you’re no longer actually a
    lot more neatly-favored than you might be right now. You are so intelligent.
    You understand therefore considerably in the
    case of this subject, produced me in my opinion believe it from a lot of
    various angles. Its like men and women aren’t involved unless it’s something to do with Lady gaga!
    Your own stuffs nice. All the time take care of it up!

  42. What’s up, I want to subscribe for this web site
    to obtain most recent updates, so where can i do
    it please help out.

  43. I am curious to find out what blog platform you are working with?
    I’m experiencing some small security problems with my latest blog
    and I would like to find something more risk-free. Do you
    have any recommendations?

  44. Good way of explaining, and good piece of writing to take information on the topic of my presentation subject, which
    i am going to present in institution of higher education.

  45. Fantastic site you have here but I was curious about if you
    knew of any user discussion forums that cover the same topics talked about in this article?
    I’d really like to be a part of online community where I can get feed-back from other
    knowledgeable individuals that share the same
    interest. If you have any recommendations, please let me
    know. Thanks a lot!

  46. Hi, I do believe this is a great site. I stumbledupon it 😉 I’m going to revisit yet again since I book-marked it.
    Money and freedom is the greatest way to change, may you be rich and
    continue to help other people.

  47. Greetings! I know this is kinda off topic but I was
    wondering which blog platform are you using for this website?
    I’m getting fed up of WordPress because I’ve had
    problems with hackers and I’m looking at options for another platform.

    I would be fantastic if you could point me in the direction of a good platform.

  48. I’m more than happy to find this website.
    I need to to thank you for your time just for this fantastic read!!
    I definitely savored every little bit of it and I have you book-marked to check out new
    information in your web site.

  49. Nice post. I was checking constantly this weblog and I am inspired!

    Extremely useful info specifically the final phase 🙂 I take
    care of such information much. I was looking for this particular information for a long time.
    Thank you and best of luck.

  50. Heya i am for the first time here. I found this board and I find It truly useful & it helped
    me out a lot. I hope to give something back and help others like you helped me.

  51. My partner and I absolutely love your blog and
    find nearly all of your post’s to be exactly what I’m looking
    for. Would you offer guest writers to write
    content in your case? I wouldn’t mind producing a post
    or elaborating on a number of the subjects you write concerning here.

    Again, awesome web log!

  52. An impressive share! I have just forwarded this onto a coworker who has been conducting a
    little homework on this. And he actually bought me dinner simply
    because I stumbled upon it for him… lol.
    So allow me to reword this…. Thanks for the meal!!

    But yeah, thanks for spending time to talk about this topic here on your web site.

  53. I absolutely love your blog.. Excellent colors & theme.
    Did you create this site yourself? Please reply back as I’m wanting to create
    my own website and want to learn where you got this from or what the theme is called.
    Appreciate it!

  54. I am not sure where you are getting your information, but good topic.

    I needs to spend some time learning much more or understanding more.
    Thanks for fantastic info I was looking for this
    info for my mission.

  55. Hello there! I know this is kinda off topic but I was wondering which blog platform are you using for this
    site? I’m getting fed up of WordPress because
    I’ve had issues with hackers and I’m looking at options
    for another platform. I would be great if you could point me in the direction of a good platform.

  56. It’s truly a nice and useful piece of info. I am happy that you shared this helpful info
    with us. Please stay us informed like this. Thank you for sharing.

  57. Appreciating the time and energy you put into your
    website and in depth information you provide.
    It’s nice to come across a blog every once in a while that isn’t the same outdated
    rehashed material. Excellent read! I’ve bookmarked your
    site and I’m adding your RSS feeds to my Google account.

  58. You really make it appear so easy with your presentation but I in finding this topic to be actually one thing which I think I’d never understand.
    It sort of feels too complex and extremely large for me. I’m
    taking a look forward to your next publish,
    I’ll try to get the grasp of it!

  59. I’m not sure exactly why but this website is loading incredibly slow for me.

    Is anyone else having this problem or is it
    a problem on my end? I’ll check back later on and
    see if the problem still exists.

  60. Oh my goodness! Impressive article dude! Thanks, However I am encountering issues with your RSS.
    I don’t understand the reason why I can’t join it.
    Is there anybody else getting similar RSS problems? Anyone who knows the solution will you kindly respond?
    Thanks!!

  61. Hi to every body, it’s my first visit of this webpage; this blog consists of remarkable and really fine information for visitors.

  62. I have been exploring for a little for any high quality articles or
    weblog posts in this sort of area . Exploring in Yahoo
    I eventually stumbled upon this website. Studying this information So i am glad to show that I
    have an incredibly good uncanny feeling I came upon exactly
    what I needed. I such a lot certainly will make sure to don?t forget this site
    and give it a glance on a relentless basis.

  63. Can I simply say what a comfort to discover a person that really knows what they’re discussing over the internet.
    You actually realize how to bring an issue to light and make it
    important. A lot more people must check this out and understand
    this side of the story. I was surprised you’re not more popular because you definitely
    have the gift.

  64. An impressive share! I’ve just forwarded this onto a friend who was conducting
    a little homework on this. And he in fact ordered me breakfast because I discovered
    it for him… lol. So allow me to reword this…. Thanks
    for the meal!! But yeah, thanks for spending time to
    talk about this matter here on your web page.

  65. Hi, I do think your web site might be having internet browser compatibility issues.
    Whenever I look at your website in Safari, it
    looks fine but when opening in Internet Explorer,
    it’s got some overlapping issues. I just wanted to
    provide you with a quick heads up! Besides that, wonderful website!

1 Rétrolien / Ping

  1. Jo-Wilfriend Tsonga nu dans Cosmopolitan! | Sportsmarketing.fr - Le Blog du Marketing Sportif

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*