adidas rend hommage à Messi avec une nouvelle chaussure

Ce lundi 4 août, adidas présente sa nouvelle création pour Lionel Messi dans une vidéo, une version jaune/or des chaussures Adizero f50.

Un teaser a été dévoilé le 2 août, on voit des images de Messi portant les nouvelles chaussures, se déplaçant sur les murs de la ville de Barcelone grâce à des projections d’images sur les façades de la ville. Pour promouvoir cette nouvelle version de l’Adizero f50, version « Messi », adidas annonce le retour du joueur dans la ville de Barcelone où il évolue. On constate la vitesse et la maitrise du ballon du joueur au fil de la vidéo. Dans la version longue, en plus des chaussures, l’internaute découvre la ville grâce à Messi.

Teaser :

Vidéo complète :




De nombreux mots en espagnol sont inscrits dans un jaune d’une teinte différente, ils décrivent les qualités de Lionel Messi. On retrouve par exemple les mots « vitesse » ou « respect ». Sur la semelle, à l’intérieur de la chaussure, on peut lire l’inscription « más que un botín » (plus qu’une chaussure). Ce produit est un hommage que rend adidas à Lionel Messi. Son palmarès, ses records, ses buts, etc… sont autant d’arguments qui font qu’adidas a pris l’initiative de créer une chaussure spéciale pour remercier, d’une certaine façon, ce joueur unique. De par sa couleur, cette chaussure peut être considérée comme un trophée supplémentaire pour le joueur argentin. Côté poids, avec ses 165 grammes, l’Adizero f50 Messi est l’une des chaussures les plus légères sur le marché.


A noter que Lionel Messi portera ces chaussures jaunes/or en Liga mais aura un modèle Adizero f50 d’un autre coloris encore inconnu pour les matchs de Ligue des Champions.

Pour continuer l’expérience au travers de ce joueur emblématique de la marque, adidas propose aux internautes de se rendre sur les pages dédiées sur Facebook et Twitter .

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