adidas trophy raiders ou comment doubler sa fan base facebook et doper ses ventes

Sur Sportsmarketing.fr, on fait pas de jaloux, je vous ai parlé de Nike ce matin, autour d’adidas ce soir avec une très belle démonstration de tout le savoir-faire de la marque dans le domaine du marketing sportif (je m’excuse pour la qualité de l’image de l’article qui est de très mauvaise qualité mais pas pu faire mieux…)

Il y a plus d’un an, adidas organisait une campagne facebook autour de la Ligue des Champions en Asie, adidas trophy raiders, campagne qui était en réalité un jeu de piste digital avec comme objectif de voler et d’acquérir un maximum de trophées et tenter de gagner un voyage VIP pour assister à un grand match de Ligue des Champions. Pour adidas, des enjeux plus important, faire vendre des maillots des 5 clubs phares de la marque : le Real Madrid, l’AC Milan, le Bayern de Munich, Liverpool et Chelsea, en Malaisie, Indonésie, Thailande, Vietnam et à Singapoure, émerger face à Nike, Puma & Umbro qui venaient de lancer les nouveaux maillots de leurs clubs sous contrat et tout ça sans investissements média!!!

En plus de cette chasse aux trésors, l’application facebook dédiée permettait aux fans de jouer à des mini jeux afin de gagner plus de points (notamment un quiz sur les connaissances football). adidas a réuni dans cette campagne les facteurs clés de succès pour une campagne online en produisant un dispositif simple, addictif (les asiatiques sont des vrais fans de football européen, prêts à tout pour leur club), avec une belle dotation à la clé.

Même si le cas, ci-dessous en vidéo, ne rentre pas dans les détails, il faut noter deux chiffres :

  • plus de 130 000 fans ont rejoint la page durant la campagne soit une augmentation de plus de 120%!!!
  • plus de 30% d’augmentation des ventes, démontrant qu’un outil comme facebook peut avoir un réel impact sur le marketing et les ventes

Voila tout est dit, je vous laisse avec la vidéo…

39 Commentaires

  1. Undeniably believe that which you stated. Your favorite justification seemed to be on the net the simplest
    thing to be aware of. I say to you, I definitely get annoyed while people think
    about worries that they just don’t know about.
    You managed to hit the nail upon the top as well as defined out the whole thing
    without having side-effects , people could take a
    signal. Will likely be back to get more. Thanks

  2. Thank you, I’ve just been looking for info about this topic for ages and yours is the
    best I’ve discovered so far. However, what concerning the bottom line?
    Are you sure about the supply?

  3. It’s really a nice and helpful piece of information. I’m happy that you shared this helpful information with us.
    Please stay us informed like this. Thanks for sharing.

  4. I love your blog.. very nice colors & theme.
    Did you make this website yourself or did you hire someone to do it for you?
    Plz answer back as I’m looking to construct my own blog and would like to find out
    where u got this from. kudos

  5. I am actually glad to glance at this blog posts which
    contains tons of valuable information, thanks for providing these
    information.

  6. With havin so much content and articles do you ever run into any problems of plagorism
    or copyright infringement? My blog has a lot of unique content I’ve either written myself or outsourced but it seems a lot of it is popping it up all over the internet without my agreement.
    Do you know any methods to help protect against content from being
    ripped off? I’d truly appreciate it.

  7. Wonderful goods from you, man. I have understand your stuff previous to and you’re just extremely wonderful.
    I actually like what you’ve acquired here, really like what you’re saying and the way in which you say it.

    You make it entertaining and you still care for
    to keep it wise. I can’t wait to read far more from you.
    This is actually a terrific site.

  8. Hi there, I discovered your blog via Google at the same time as searching for a comparable topic, your site got here up, it seems good.

    I have bookmarked it in my google bookmarks.
    Hello there, simply was alert to your blog thru Google,
    and found that it’s truly informative. I’m gonna watch out for brussels.
    I’ll appreciate if you proceed this in future.

    Many other people can be benefited out of your writing. Cheers!

  9. Wow, incredible blog structure! How lengthy have you been blogging for?

    you make running a blog look easy. The full glance of your website is great, let
    alone the content material!

  10. This is a great tip especially to those new to the blogosphere.
    Simple but very precise info… Thanks for sharing this one.

    A must read article!

  11. I am not sure where you are getting your information, but good topic.

    I needs to spend some time learning much more or understanding more.
    Thanks for great info I was looking for this information for my mission.

  12. Hi there, just became alert to your blog through
    Google, and found that it is truly informative. I am gonna watch out for
    brussels. I will appreciate if you continue this in future.
    Lots of people will be benefited from your writing.

    Cheers!

  13. Thanks for finally writing about >adidas trophy raiders ou comment doubler sa
    fan base facebook et doper ses ventes | <Loved it!

  14. I’m no longer certain where you’re getting your information,
    however good topic. I must spend some time
    learning more or figuring out more. Thank you for magnificent info I used
    to be in search of this info for my mission.

  15. I’ve been exploring for a little for any high quality articles or weblog
    posts in this sort of house . Exploring in Yahoo I eventually stumbled upon this website.
    Reading this information So i’m satisfied to exhibit that I’ve an incredibly just right uncanny feeling I came
    upon exactly what I needed. I most undoubtedly will
    make sure to don?t disregard this web site and give it a look
    on a constant basis.

  16. Thank you, I’ve recently been looking for info about this subject for a
    long time and yours is the greatest I’ve discovered so far.
    But, what about the bottom line? Are you positive in regards to the supply?

  17. Hi there, You’ve done an excellent job. I’ll certainly digg it and personally recommend to my friends.

    I am sure they’ll be benefited from this website.

  18. Pretty section of content. I just stumbled upon your web site and
    in accession capital to assert that I get actually enjoyed account your blog
    posts. Anyway I will be subscribing to your feeds and even I achievement you access consistently
    fast.

  19. Hello just wanted to give you a brief heads up and let
    you know a few of the pictures aren’t loading properly.
    I’m not sure why but I think its a linking issue.
    I’ve tried it in two different internet browsers and both show the same results.

  20. Do you have a spam problem on this blog; I also am a blogger,
    and I was curious about your situation; we have developed some
    nice procedures and we are looking to exchange
    strategies with others, please shoot me an email if interested.

  21. Hi there just wanted to give you a quick heads up.
    The text in your post seem to be running off the screen in Safari.
    I’m not sure if this is a format issue or something
    to do with browser compatibility but I figured
    I’d post to let you know. The design and style look great though!
    Hope you get the problem fixed soon. Thanks

  22. Wonderful beat ! I would like to apprentice while you amend your website, how can i subscribe for a blog website?
    The account aided me a acceptable deal. I had been a little bit acquainted of this your
    broadcast offered bright clear concept

  23. Hi there everybody, here every person is sharing such experience, so it’s nice to read this webpage, and I used to pay a quick
    visit this webpage daily.

  24. With havin so much content do you ever run into any issues of plagorism or copyright infringement?
    My blog has a lot of exclusive content I’ve either created myself or outsourced but it looks
    like a lot of it is popping it up all over the web without my permission. Do you know any solutions to
    help prevent content from being ripped off? I’d certainly appreciate it.

  25. At this time it seems like Expression Engine is the best blogging
    platform available right now. (from what I’ve read) Is that
    what you’re using on your blog?

  26. I like the helpful information you provide in your articles.
    I will bookmark your blog and check again here frequently.

    I’m quite sure I’ll learn a lot of new stuff right here!
    Best of luck for the next!

  27. Asking questions are truly good thing if you are not understanding anything
    fully, however this post gives pleasant understanding yet.

  28. Hi there! This article could not be written any better!
    Looking through this article reminds me of my previous roommate!
    He always kept preaching about this. I’ll forward this post
    to him. Fairly certain he will have a great read. Many thanks for sharing!

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*