Nike Sportswear vend ses produits dans un camion à glaces

J’ai l’impression que Nike aime bien détourner l’utilisation première des véhicules dans ses opérations de street marketing.

Il y a eu le Chalkbot durant le Tour de France, puis l’opé Destroyer Burrito à Seattle par Nike Sportswear. C’est Nike Sportswear qui a décidé de s’y coller à nouveau en customisant un camion de glaces ambulant et en le transformant un magasin vendant des baskets, des vestes, etc.

Le camion, le Nike Ice Cream Truck, se baladera dans tout New York et fera escale notamment à Rucker Park, la mecque du street basketball.

 

Une chouette opé qui fait partie d’une campagne plus large, Always On, qui comprend la production de 6 vidéos présentant la vie de jeunes athlètes Nike, membres de la Team Nike. Chaque vidéo sera lié à une chanson produite pour l’occasion par un jeune talent new-yorkais.

 

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2 Rétroliens / Pings

  1. Nike Hyperfuse | Sportsmarketing.fr - Le Blog du Marketing Sportif
  2. Nike Sportswear habille les rues d'Amsterdam pour sa campagne Always On | Sportsmarketing.fr - Le Blog du Marketing Sportif

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