adidas transforme les joueurs de la sélection espagnole en mannequins

Dans le cadre de sa campagne « Vuelve a la Actividad », adidas, partenaire de l’Equipe nationale espagnole de football, a décidé d’animer une des vitrines del Corte Ingles, magasin partenaire de la marque aux trois bandes pour cette opé de rentrée.

Au lieu des mannequins, adidas a placé David Villa, l’attaquant du FC Barcelona et Fernando Llorente, l’attaquant de l’Athletic Bilbao, dans les vitrines pour présenter les nouveaux produits de la gamme.

[youtube]http://www.youtube.com/watch?v=7ft9SKBOfEk[/youtube]

C’est simple c’est efficace, ce happening a clairement attiré du monde qui va générer du bouche à oreille par la suite.

La vidéo de présentation de la campagne est juste en-dessous, suivie par quelques visuels :

[youtube]http://www.youtube.com/watch?v=-NGgpWeGNH0[/youtube]

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