AIG – TackleTheRisk

L’assureur AIG s’offre depuis quelque jours une campagne pour le moins percutante au Japon avec 9 joueurs de l’équipe de Nouvelle-Zélande de Rugby, les All-Blacks. Cette campagne, intitulée « TackleTheRisk » a pour objectif de sensibiliser et informer les japonais sur les dangers du quotidien et les accidents de la vie les plus fréquents qui nécessitent du coup très souvent l’intervention de votre police d’assurance. 

Dans cette publicité où les plaquages s’enchaînent à vitesse grand V, on retrouve Jérôme Kaino, Brodie Retallick, Tawera Kerr-Barlow, Steven Luatua, Codie Taylor, Anton Lienert-Brown, Liam Squire, Scott Barrett et Damian McKenzie, du coup pas de « joueur majeur » des All Blacks présent dans cette vidéo. Mais cela n’empêche pas cette vidéo de générer de nombreuses vues sur les réseaux, puisque rien que sur la page facebook d’AIG Japon, la vidéo affiche plus de 10 millions de vues, avec plus de 150 000 partages, 5 000 commentaires et 5 000 likes et autres réactions. Sur Youtube, cette vidéo affiche plus d’1 million de vues. 

A l’heure où les marques et compagnies d’assurance cherchent à créer une relation emotionnelle avec leur public, AIG offre un « twist » intéressant en montrant les joueurs de rugby en train de plaquer allégrement de simples civils dans la rue et de les sauver des accidents et autres débâcles du quotidien.

Un bel exemple et une belle utilisation du sponsoring de la part d’AIG qui utilise ce partenariat pour personnifier la marque et lui donner corps aux yeux de sa population cible, et surtout casse les codes publicitaires de l’industrie de l’assurance.




30 Commentaires

  1. Hello to all, how is the whole thing, I think
    every one is getting more from this site, and your views are nice designed for new viewers.

  2. Excellent beat ! I wish to apprentice while you amend your website, how can i subscribe for a blog
    site? The account aided me a acceptable deal. I had been a little bit acquainted
    of this your broadcast offered bright clear concept

  3. Hi there! Quick question that’s totally off topic.
    Do you know how to make your site mobile friendly?
    My web site looks weird when browsing from my apple iphone.
    I’m trying to find a template or plugin that might be able
    to resolve this issue. If you have any recommendations, please
    share. Appreciate it!

  4. My brother recommended I might like this website.
    He was once totally right. This publish actually made my day.
    You can not imagine just how so much time I had spent for this information! Thank you!

  5. I just could not go away your site prior to suggesting
    that I extremely enjoyed the standard info an individual supply in your visitors?
    Is gonna be back continuously to check up on new posts

  6. hello!,I really like your writing very a lot! proportion we communicate extra approximately your
    post on AOL? I need an expert on this area to unravel my
    problem. May be that’s you! Having a look forward to peer you.

  7. My brother recommended I might like this website. He was totally right.
    This post truly made my day. You can not imagine simply how much time I had spent for this
    info! Thanks!

  8. Do you mind if I quote a few of your posts as long as I provide
    credit and sources back to your site? My blog is in the very same area of interest
    as yours and my visitors would genuinely benefit from
    some of the information you provide here. Please let me know if this
    okay with you. Thanks!

  9. It’s perfect time to make some plans for the future and it’s time to be happy.
    I’ve read this post and if I could I wish to suggest
    you few interesting things or advice. Maybe you can write next articles referring to this article.

    I want to read more things about it!

  10. My brother suggested I would possibly like this website.
    He was once entirely right. This submit truly made my day.
    You can not imagine just how a lot time I had spent for this information! Thank

  11. Pretty great post. I simply stumbled upon your blog and wanted to mention that I’ve really loved browsing your blog posts.
    In any case I’ll be subscribing to your rss feed and I hope you
    write again soon!

  12. I’ve been exploring for a bit for any high-quality articles or weblog posts in this kind of house .
    Exploring in Yahoo I eventually stumbled upon this web site.
    Reading this information So i’m glad to show that I’ve
    an incredibly good uncanny feeling I found out
    exactly what I needed. I such a lot no doubt will make sure to don?t put out of your
    mind this web site and provides it a glance regularly.

  13. I am curious to find out what blog system you happen to be working with?
    I’m experiencing some minor security problems with my latest site and I’d like to
    find something more secure. Do you have any

  14. My developer is trying to persuade me to move to .net from
    PHP. I have always disliked the idea because of the
    expenses. But he’s tryiong none the less. I’ve been using Movable-type on numerous websites for about a
    year and am concerned about switching to another platform.

    I have heard great things about Is there a way I
    can transfer all my wordpress posts into it? Any kind of help would be greatly appreciated!

  15. It is not my first time to go to see this website, i am
    visiting this site dailly and obtain pleasant facts from here daily.

  16. Hi, I do believe your website could possibly be having web browser compatibility problems.
    When I take a look at your blog in Safari, it looks fine however, when opening in I.E.,
    it has some overlapping issues. I merely wanted to provide you with a quick heads up!
    Besides that, wonderful site!

  17. Spot on with this write-up, I actually feel this site
    needs much more attention. I’ll probably be
    back again to see more, thanks for the information!

  18. Hi i am kavin, its my first time to commenting anyplace, when i read
    this article i thought i could also create comment due to this
    good piece of writing.

  19. excellent points altogether, you just gained
    a logo new reader. What might you recommend in regards to your post that
    you just made some days ago? Any positive?

  20. My spouse and I stumbled over here from a different web page and thought I should check things out.

    I like what I see so i am just following you. Look forward to looking
    at your web page again.

  21. I’m now not certain where you are getting your info, but good topic.
    I needs to spend some time learning much more or understanding
    more. Thank you for magnificent information I used to be in search of this information for my

  22. Hello There. I found your blog using msn. This is
    an extremely well written article. I will be
    sure to bookmark it and return to read more of your useful info.
    Thanks for the post. I will certainly comeback.

  23. I Want To Buy 500 Mg Metronidazole [url= ]viagra cialis[/url] Priligy Sustancia Activa
    Cialis 20 Vidal
    Where Can U Buy Black Rock Like Viagra cialis Viagra Cialis Efectos

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.