[EXCLU] Alain Bernard en 3D!

Vous avez bien lu, Alain Bernard, The Shark, sera l’acteur principal d’une production en 3D, l’Arena 3D Experience, qui sera diffusé le jeudi 23 juin 2011 à Paris, en live à la Cinémathèque.

Alain Bernard, ambassadeur de la marque Arena et membre du Team Arena, composée entre autres d’Aurore Mongel, Cesar Cielo Filho ou encore Julia Smit. En plus du team (une activation traditionnelle pour un équipementier), Arena est aussi présent en marketing sportif à travers son partenariat avec l’Open EDF, l’événement qui réunit le gotha de la natation mondiale à la Croix Catelan à Paris et dont la prochaine édition se tiendra le 25 et 26 juin prochain.

Dans le cadre de ces 2 partenariats majeurs, la marque a décidé de réaliser quelque chose de jamais vu dans le monde de la natation, à savoir un film en 3D avec sa star, Alain Bernard.

Convaincre le champion français fut sans doute la tâche la plus facile à réaliser puisqu’il « aime tout ce qui touche aux nouvelles technologies ». Entre deux séances d’entraînement, Alain Bernard s’est donc soumis avec curiosité et enthousiasme aux contraintes assez lourdes de tournage puisqu’il a porté près de 10 kg de matériel avec, entre autres, un corset sur lequel était fixée une caméra permettant de filmer les angles de vues nécessaires!

Le résultat, unique au monde, sera projeté jeudi 23 juin prochain sur les 300 m2 de la façade de la Cinémathèque à Paris. Une mise en bouche sensationnelle à la veille de l’Open EDF de Paris (25 & 26 juin) où Alain Bernard est l’une des têtes d’affiche. En effet, ce ne sont pas moins de 7 projecteurs qui animeront le bâtiment parisien. Plongés dans une obscurité totale, les spectateurs pourront assister pendant 10 minutes à cette création cinématographique unique qui a mobilisé 60 personnes pendant 6 mois.

Au programme de cette journée spéciale :

  • 11h à 17h : la Garden Water Party Arena à la Croix Catelan (événement presse) : tests de maillots et accessoires, rencontres avec des spécialistes de la natation et des nageurs
  • 17h30-18H : Rencontre avec Alain Bernard, avant la conférence de presse officielle de l’Open EDF, qui reviendra en détail sur l’Arena 3D Experience (toujours événement presse, dommage si vous voulez rencontrer Bernard, il faudra attendre…)
  • 22H30 : Arena 3D Experience, Façade de la Cinémathèque Française, Paris 12ème : une projection monumentale de 10min sur les 600m² de la façade avec près de 10 projecteurs, ouverte à tous

Voici en exclusivité pour Sportsmarketing.fr, 90 secondes du making-off du film

100m Freestyle / Alain Bernard from Lionel Hirlé & Grégory Ohrel on Vimeo.


Un grand bravo à Lionel Hirlé & Grégory Ohrel, deux réalisateurs talentueux (ils viennent de signer la publicité Tsonga & Tropicana) qui étaient derrière la caméra pour cette séquence.

A noter que la bande-son du film, « Arena 3D Expérience », est signée Birdy Nam Nam. La musique du trailer est signé Data, avec la chanson Blood Theme.

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