[EXCLU] Alain Bernard en 3D!

Vous avez bien lu, Alain Bernard, The Shark, sera l’acteur principal d’une production en 3D, l’Arena 3D Experience, qui sera diffusé le jeudi 23 juin 2011 à Paris, en live à la Cinémathèque.

Alain Bernard, ambassadeur de la marque Arena et membre du Team Arena, composée entre autres d’Aurore Mongel, Cesar Cielo Filho ou encore Julia Smit. En plus du team (une activation traditionnelle pour un équipementier), Arena est aussi présent en marketing sportif à travers son partenariat avec l’Open EDF, l’événement qui réunit le gotha de la natation mondiale à la Croix Catelan à Paris et dont la prochaine édition se tiendra le 25 et 26 juin prochain.

Dans le cadre de ces 2 partenariats majeurs, la marque a décidé de réaliser quelque chose de jamais vu dans le monde de la natation, à savoir un film en 3D avec sa star, Alain Bernard.

Convaincre le champion français fut sans doute la tâche la plus facile à réaliser puisqu’il « aime tout ce qui touche aux nouvelles technologies ». Entre deux séances d’entraînement, Alain Bernard s’est donc soumis avec curiosité et enthousiasme aux contraintes assez lourdes de tournage puisqu’il a porté près de 10 kg de matériel avec, entre autres, un corset sur lequel était fixée une caméra permettant de filmer les angles de vues nécessaires!

Le résultat, unique au monde, sera projeté jeudi 23 juin prochain sur les 300 m2 de la façade de la Cinémathèque à Paris. Une mise en bouche sensationnelle à la veille de l’Open EDF de Paris (25 & 26 juin) où Alain Bernard est l’une des têtes d’affiche. En effet, ce ne sont pas moins de 7 projecteurs qui animeront le bâtiment parisien. Plongés dans une obscurité totale, les spectateurs pourront assister pendant 10 minutes à cette création cinématographique unique qui a mobilisé 60 personnes pendant 6 mois.

Au programme de cette journée spéciale :

  • 11h à 17h : la Garden Water Party Arena à la Croix Catelan (événement presse) : tests de maillots et accessoires, rencontres avec des spécialistes de la natation et des nageurs
  • 17h30-18H : Rencontre avec Alain Bernard, avant la conférence de presse officielle de l’Open EDF, qui reviendra en détail sur l’Arena 3D Experience (toujours événement presse, dommage si vous voulez rencontrer Bernard, il faudra attendre…)
  • 22H30 : Arena 3D Experience, Façade de la Cinémathèque Française, Paris 12ème : une projection monumentale de 10min sur les 600m² de la façade avec près de 10 projecteurs, ouverte à tous

Voici en exclusivité pour Sportsmarketing.fr, 90 secondes du making-off du film

100m Freestyle / Alain Bernard from Lionel Hirlé & Grégory Ohrel on Vimeo.

.

Un grand bravo à Lionel Hirlé & Grégory Ohrel, deux réalisateurs talentueux (ils viennent de signer la publicité Tsonga & Tropicana) qui étaient derrière la caméra pour cette séquence.

A noter que la bande-son du film, « Arena 3D Expérience », est signée Birdy Nam Nam. La musique du trailer est signé Data, avec la chanson Blood Theme.

41 Commentaires

  1. This paragraph offers clear idea in favor of the new viewers
    of blogging, that really how to do running a
    blog.

  2. Nice post. I learn something new and challenging on blogs I stumbleupon everyday.
    It will always be exciting to read content from other authors and use something from their sites.

  3. Wow, superb blog layout! How long have you been blogging
    for? you made blogging look easy. The overall look of your site is excellent, let alone the content!

  4. Thank you for the auspicious writeup. It in fact used to
    be a enjoyment account it. Look complex to far delivered
    agreeable from you! By the way, how could we be in contact?

  5. Hey there! Someone in my Myspace group shared this website
    with us so I came to look it over. I’m definitely enjoying the information. I’m bookmarking
    and will be tweeting this to my followers! Wonderful blog
    and terrific design.

  6. I’m not sure exactly why but this web site is loading very slow for me.
    Is anyone else having this issue or is it a issue on my end?

    I’ll check back later on and see if the problem
    still exists.

  7. I do not even know how I ended up here, but I thought this
    post was great. I do not know who you are but definitely you’re going
    to a famous blogger if you are not already 😉 Cheers!

  8. Have you ever thought about adding a little bit more than just your articles?

    I mean, what you say is important and everything. But just imagine if you added some great photos or video clips to give your posts more, « pop »!
    Your content is excellent but with images and clips, this blog could definitely be one of the most
    beneficial in its field. Very good blog!

  9. Magnificent site. Plenty of useful info here. I am sending it to some friends ans also sharing in delicious.

    And naturally, thanks on your sweat!

  10. Howdy! I understand this is somewhat off-topic but I
    had to ask. Does running a well-established website like yours
    take a lot of work? I’m completely new to writing a blog but I do write in my diary daily.
    I’d like to start a blog so I can share my own experience and views online.
    Please let me know if you have any recommendations or tips for
    new aspiring blog owners. Thankyou!

  11. I am really loving the theme/design of your web site.

    Do you ever run into any browser compatibility problems?
    A handful of my blog audience have complained about my
    site not operating correctly in Explorer but looks great
    in Chrome. Do you have any ideas to help fix this issue?

  12. Greetings! I’ve been reading your web site for some time now
    and finally got the bravery to go ahead and give you a shout out from Huffman Texas!

    Just wanted to say keep up the fantastic job!

  13. Thanks for the auspicious writeup. It in reality was once a amusement account it.
    Look complicated to far brought agreeable from you! However, how could
    we communicate?

  14. It’s very easy to find out any matter on net as compared to textbooks, as I found this paragraph at this website.

  15. I seriously love your website.. Pleasant colors & theme.

    Did you create this site yourself? Please reply back as I’m attempting
    to create my own website and would love to find out where you
    got this from or exactly what the theme is named.
    Many thanks!

  16. I used to be suggested this web site via my cousin. I’m now not positive whether or not this put up is written by way of him
    as nobody else recognize such designated about my problem.
    You are wonderful! Thank you!

  17. Hi there to all, how is all, I think every one is getting
    more from this web page, and your views are nice in support of new visitors.

  18. What’s up everybody, here every one is sharing these familiarity,
    therefore it’s pleasant to read this blog, and I used to go to see this website all the time.

  19. Hello There. I found your weblog the use of msn. This is a very smartly
    written article. I’ll make sure to bookmark it and return to read more of your helpful info.
    Thanks for the post. I’ll definitely return.

  20. Tremendous issues here. I’m very happy to see your article.
    Thank you so much and I am having a look forward to touch you.

    Will you kindly drop me a mail?

  21. I got this web site from my pal who told me about this site and now this time I am browsing this web site and reading very informative posts at this time.

  22. I enjoy, lead to I discovered just what I was looking for.
    You have ended my 4 day long hunt! God Bless you man. Have a nice day.
    Bye

  23. I have been surfing online more than 3 hours today, but I by no means discovered any interesting
    article like yours. It is pretty price enough for me.
    In my view, if all website owners and bloggers made excellent content as you probably did,
    the internet can be a lot more helpful than ever before.

  24. Please let me know if you’re looking for a article
    writer for your weblog. You have some really good posts and I
    think I would be a good asset. If you ever want to take some
    of the load off, I’d love to write some articles for your blog
    in exchange for a link back to mine. Please send me an e-mail
    if interested. Cheers!

  25. Incredible! This blog looks just like my old one!

    It’s on a entirely different topic but it has pretty much the same
    page layout and design. Outstanding choice of colors!

  26. Howdy just wanted to give you a quick heads up and
    let you know a few of the pictures aren’t loading correctly.
    I’m not sure why but I think its a linking
    issue. I’ve tried it in two different internet browsers and both
    show the same outcome.

  27. Someone essentially help to make seriously posts I’d state.
    This is the first time I frequented your website page
    and so far? I surprised with the research you made to create this particular publish extraordinary.
    Great activity!

  28. My spouse and I absolutely love your blog and find a lot of your post’s to be what precisely
    I’m looking for. can you offer guest writers to write content to suit your needs?
    I wouldn’t mind producing a post or elaborating on many of the subjects you write related to here.
    Again, awesome blog!

  29. Thank you for the good writeup. It in reality
    was a amusement account it. Glance complicated
    to more brought agreeable from you! By the way, how can we communicate?

1 Rétrolien / Ping

  1. Projection 3D Arena | Sportsmarketing.fr - Le Blog du Marketing Sportif

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*