Bjorn Borg et John McEnroe jouent dans les airs

En juin dernier, je vous parlais du dispositif youtube, « Bjorn Loves John », créé par la marque de sous-vêtements, Bjorn Borg, au nom du célèbre tennisman.

La marque revient avec un nouveau temps-fort, cette fois-ci événementiel en Norvège, avec une partie de tennis suspendu durant laquelle Bjorn Borg et John McEnroe, interprétés par 2 comédiens, ont rejoué certains points mythiques.

[youtube]http://www.youtube.com/watch?v=-100Iexy6qE[/youtube]

Après le lancement de maillot de l’OL et l’événement lors de l’Open Mutua Madrilena de Madrid, ce type de dispositif commence à devenir à la mode dans le monde du marketing sportif.

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