BT – Being Dele

BT – British Telecom – a lancé il y a quelques semaines, sa nouvelle plateforme de marque, Be There. Particularité de cette plateforme de marque, c’est la première fois que BT unifie ses communications marketing – du produit « broadband » à BT Sport et BT TVet marque – pour ses publics, qu’ils soient consommateurs, entreprises, au Royaume-Uni ou à l’international.

L’objectif de cette campagne et du films est de créer un sentiment de familiarité autour de l’offre de rencontres sportives en direct diffusées par BT Sport, au délà du football – sachant que BT détient et est reconnu pour avoir obtenu les droits exclusifs de l’UEFA Champions League et pour 42 matchs de Premier League -, offre qui s’étend sur le cricket et la couverture exclusive des « Ashes » en Australie, des rencontres internationales de boxe, sans oublier le rugby et la diffusion de l’Aviva Premiership Rugby (l’équivalent du Top 14 pour les Anglais), les rencontres d’UFC, les courses de MotoGP et les matchs de NBA. 

A travers ce film et cette campagne, BT Sport cherche à démontrer et affirmer que la chaîne est le meilleur endroit pour voir s’affronter des athlètes de haut niveau et dans des sports différents. Le film démontre cela en prenant la star anglaise du club de football de Tottenham FC, Dele Alli, et en le faisant disputer plusieurs rencontres dans des scénarios aussi extraordinaires que surprenants. 

Dele Alli se transporte physiquement et mentalement au coeur de l’action de grands moments sportifs. Bien évidemment pour rendre ces moments encore plus vrais, BT s’est adjoint les services de plusieurs stars sportives internationales comme Draymond Green (Golden State Warriors) ou Maro Itoje, le troisième ligne du XV de la Rose. En tant que spectateur, nous sommes tout naturellement immergés dans les scènes proposées et dans l’action au fur et à mesure qu’elle se déroule.  

C’est l’agence AMV BBDO qui est en charge de la partie créative de cette campagne, mettant en avant les produits à destination des consommateurs. 

46 Commentaires

  1. Thanks for ones marvelous posting! I certainly enjoyed reading it,
    you may be a great author.I will be sure to bookmark your blog and may come back
    later on. I want to encourage you to ultimately continue your great posts,
    have a nice evening!

  2. Hi to every body, it’s my first go to see of this weblog; this webpage
    includes amazing and actually excellent data in support of readers.

  3. Thank you for the auspicious writeup. It in fact was a amusement account it.
    Look advanced to far added agreeable from you! By the way, how can we communicate?

  4. Thanks for another informative web site. Where else may I get that type
    of info written in such a perfect approach?
    I have a undertaking that I’m simply now working on,
    and I have been at the glance out for such information.

  5. I was recommended this web site by my cousin. I am not sure
    whether this post is written by him as no one else know such detailed about my difficulty.
    You’re amazing! Thanks!

  6. Great post however I was wanting to know if you could write
    a litte more on this topic? I’d be very grateful
    if you could elaborate a little bit further. Bless

  7. I have been browsing on-line greater than three hours today, but I by no means discovered any fascinating article like yours.
    It’s lovely price sufficient for me. Personally,
    if all site owners and bloggers made just right content
    as you did, the net might be a lot more helpful than ever before.

  8. Excellent beat ! I would like to apprentice even as you amend your site, how could i subscribe
    for a weblog website? The account aided me a acceptable deal.
    I were a little bit acquainted of this your broadcast offered shiny clear concept

  9. Hi there would you mind letting me know which webhost you’re working with?
    I’ve loaded your blog in 3 different browsers and I must say
    this blog loads a lot faster then most. Can you recommend a good hosting provider at a fair price?
    Kudos, I appreciate it!

  10. Wonderful blog! I found it while browsing on Yahoo News.
    Do you have any suggestions on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to get there!
    Many thanks

  11. What’s up to all, the contents present at this website are
    truly amazing for people experience, well, keep up the nice work

  12. I’m now not certain the place you’re getting your information, but good topic.
    I must spend a while studying more or figuring out more. Thanks for magnificent information I was looking
    for this information for my mission.

  13. Hi my friend! I want to say that this post is amazing, nice
    written and come with approximately all vital infos. I’d like to see extra posts like this .

  14. My brother suggested I would possibly like this website.

    He used to be entirely right. This submit actually made my day.

    You can not believe just how much time I had spent for this information! Thanks!

  15. We’re a group of volunteers and opening a new scheme in our community.

    Your web site offered us with valuable information to work on.
    You’ve done a formidable job and our whole community will be thankful to

  16. Tremendous things here. I’m very happy to look your article.
    Thanks so much and I am looking forward to contact you.
    Will you kindly drop me a e-mail?

  17. Just wish to say your article is as astonishing. The clarity in your
    post is simply nice and i could assume you’re an expert
    on this subject. Fine with your permission let me to grab your RSS feed to keep
    updated with forthcoming post. Thanks a million and please keep up the enjoyable work.

  18. This piece of writing presents clear idea designed for the new users of blogging, that in fact how to
    do running a blog.

  19. Its like you read my mind! You appear to know a lot about this, like you wrote
    the book in it or something. I think that you could do
    with some pics to drive the message home a little bit, but other than that, this is fantastic blog.
    A fantastic read. I will certainly be back.

  20. I really love your site.. Very nice colors & theme.

    Did you develop this amazing site yourself? Please reply back as I’m looking to create my
    own blog and would like to learn where you got this from or what the theme is named.
    Many thanks!

  21. Good post. I learn something new and challenging on sites I stumbleupon everyday.

    It will always be interesting to read content from other authors and practice a little something from their web

  22. you’re actually a good webmaster. The web site loading velocity
    is incredible. It sort of feels that you are doing any unique trick.
    Moreover, The contents are masterpiece. you have done a magnificent activity on this

  23. An intriguing discussion is definitely worth comment.
    I think that you ought to publish more about this subject,
    it may not be a taboo matter but usually people do not speak about
    these topics. To the next! All the best!!

  24. It’s actually a nice and helpful piece of information. I am happy
    that you simply shared this helpful info with
    us. Please keep us up to date like this. Thank you for sharing.

  25. Just wish to say your article is as surprising.
    The clarity in your put up is just spectacular and that i can suppose you’re
    an expert in this subject. Well along with your
    permission allow me to take hold of your feed to keep up to date with forthcoming
    post. Thanks 1,000,000 and please continue
    the enjoyable work.

  26. Howdy this is somewhat of off topic but I was wondering if blogs use WYSIWYG editors or if you have
    to manually code with HTML. I’m starting a blog
    soon but have no coding experience so I wanted to get guidance from someone
    with experience. Any help would be enormously appreciated!

  27. Good web site you have here.. It’s hard to find high-quality writing like yours these days.
    I truly appreciate individuals like you! Take care!!

  28. Does your blog have a contact page? I’m having trouble locating it but, I’d like to send
    you an e-mail. I’ve got some creative ideas for your
    blog you might be interested in hearing. Either way, great site and
    I look forward to seeing it expand over time.

  29. Hello there! Do you use Twitter? I’d like to follow you if that would be ok.
    I’m definitely enjoying your blog and look forward to new updates.

  30. It’s really very complicated in this busy life to listen news on TV, thus I simply use
    internet for that purpose, and get the latest news.

  31. Heya are using WordPress for your blog platform?
    I’m new to the blog world but I’m trying to get started and create my
    own. Do you need any coding knowledge to make your own blog?
    Any help would be greatly appreciated!

  32. With havin so much content do you ever run into any issues of plagorism or
    copyright infringement? My website has a lot of exclusive
    content I’ve either written myself or outsourced but it
    seems a lot of it is popping it up all over the internet without my agreement.
    Do you know any ways to help protect against content from being stolen? I’d
    genuinely appreciate it.

  33. I really love your website.. Very nice colors & theme.

    Did you develop this amazing site yourself?
    Please reply back as I’m looking to create my own blog and would love to find out where you got
    this from or what the theme is called. Many thanks!

  34. I don’t even know how I ended up here, but I thought
    this post was great. I do not know who you are
    but definitely you’re going to a famous blogger if you
    aren’t already 😉 Cheers!

  35. 561788 644398Spot up for this write-up, I actually feel this excellent internet site requirements a great deal a lot more consideration. Ill a lot more likely be once once more to read considerably a lot more, thank you that data. 455854

  36. We are a group of volunteers and opening a new scheme in our community.
    Your website offered us with valuable information to work on. You have done a formidable
    job and our entire community will be thankful to you.

  37. Hi would you mind letting me know which webhost you’re using?
    I’ve loaded your blog in 3 completely different internet
    browsers and I must say this blog loads a lot faster then most.
    Can you suggest a good web hosting provider at a fair price?
    Thanks, I appreciate it!

  38. Its like you read my mind! You appear to know a lot about this, like you wrote the book in it or
    something. I think that you could do with a few pics to drive the message
    home a little bit, but instead of that, this is great blog.
    An excellent read. I’ll certainly be back.

  39. Incredible! This blog looks just like my old one!

    It’s on a completely different topic but it has pretty
    much the same layout and design. Outstanding choice of colors!

  40. Greetings! Very useful advice within this post! It’s the little changes that make the most significant changes.
    Many thanks for sharing!

  41. Oh my goodness! a tremendous article dude. Thank you Nevertheless I am experiencing problem with ur rss . Don’t know why Unable to subscribe to it. Is there anyone getting an identical rss drawback? Anybody who knows kindly respond. Thnkx

  42. We absolutely love your blog and find the majority of your post’s to be exactly I’m looking
    for. Would you offer guest writers to write content to suit your needs?
    I wouldn’t mind writing a post or elaborating on many of the subjects you write
    related to here. Again, awesome site!

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.