La Bundesliga en VOD sur Amazon

A l’heure du digital, les détenteurs de droits se penchent de plus en plus sur les plateformes sociales, un canal de diffusion qui vient compléter celui de la télévision. C’est le cas de la Bundesliga qui vient d’annoncer son partenariat avec le géant du e-commerce Amazon.

On vous parlait récemment de matchs de NFL qui seront diffusés sur Twitter à partir de la saison prochaine. En Europe, c’est la Bundesliga qui noue un partenariat digital inédit avec Amazon. La ligue allemande mettra en ligne des contenus sur la plateforme vidéo d’Amazon pour la prochaine saison.

Les grands moments de Bundesliga seront retransmis sur cette plateforme à la demande des internautes, uniquement en Allemagne. « Great matches » et « Legends of the League » sont les 2 programmes prévus pour l’Amazon Digital Video Store. Plus de 65 000 heures d’archives sont précieusement gardées par Ligue Allemande de Football, de quoi ravir les fans. Sky Deutschland, qui possède également les droits du championnat, propose déjà ce type de contenu en VOD depuis septembre 2015.

Ce partenariat peut permettre au championnat allemand de négocier ses droits TV à la hausse. De plus, il est désormais impossible pour un diffuseur payant d’acheter la totalité des droits nationaux du championnat allemand. Ce partenariat va en ce sens.


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