bwin France lance son spot publicitaire pour l’EURO 2012

L’EURO 2012 approche et bwin en profite pour dévoiler sa nouvelle publicité pour l’événement.

Ce spot présente les stars du Bayern Munich et du Real Madrid, clubs dont bwin est partenaire, dont entre autre les français Karim Benzema et Franck Ribéry ou encore l’allemand Mesut Ozil et l’espagnol Xabi Alonso, ou le néerlandais Arjen Robben.

Coéquipiers et amis dans la vie, ces joueurs seront adversaire durant le prochain mois dans le cadre de l’EURO 2012 qui se jouera en Ukraine et en Pologne. Pour bwin,  « Cette campagne accentue cet aspect très particulier de mise en balance entre la cause nationale et l’appartenance à une fratrie au sein de son club ».

Pour François-Xavier Nottin, country manager France chez bwin party, « les championnats d’Europe sont une étape incontournable pour le secteur des paris sportifs puisque la cause nationale crée beaucoup d’émulation et déchaîne les passions. Avec 60 millions de sélectionneurs en France, nous leur donnons la possibilité de s’exprimer et valider leurs pronostics ».

[youtube]http://www.youtube.com/watch?v=82EbtmUtBDI[/youtube]

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