INFOGRAPHIE : La consommation du sport en 2011 et au-delà

Dans le cadre du troisième Global Sports Forum Barcelona qui s’est tenu du 9 au 11 mars 2011 dans la capitale catalane, Havas Sports & Entertainment a mené une étude quantitative sur la consommation du sport par les Européens en 2011 et dans les 10 années à venir.

L’enquête online – réalisée entre le 1er et le 14 février 2011 auprès d’un panel de 2 264 Européens âgés de 12 à 35 ans, issus de cinq marchés majeurs (France, Royaume-Uni, Allemagne, Espagne et Italie) et qui dans 10 ans composeront un segment de consommateurs de base sur le marché du sport – met en lumière quelques points.

Ci-dessous l’infographie comprenant les résultats principaux, des résultats intéressants pour les marques et les média actuels, qui devront certainement revoir leurs stratégies de communication et de marketing afin de répondre aux consommateurs de demain…

copyright:  Olivier Beining pour Havas Sports & Entertainment

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