Comment faire la promotion d’un événement sportif tout en maximisant la vente de billets?

2747.2La réponse nous provient de Nouvelle Zélande!

Vous n'êtes pas sans savoir que la Nouvelle Zélande accueillera la prochaine Coupe du Monde de rugby en octobre prochain (si vous venez souvent ici, vous devez le savoir puisque j'en parlé , et plus récemment ici).

Du coup, c'est l'ami Lewis Howes qui s'en est allé interviewé Shane Harmon, M. Marketing & Communication du Comité d'Organisation "Néo-Z".


On y apprend que dans le cas de la Coupe du Monde de rugby, la totalité des revenus de la billetterie revient au comité d'organisation, d'où un impératif encore plus important quand on est en Nouvelle Zelande, sachant qu'il faut vendre 1.5 millions de tickets et que la population du pays frôle les 4.3 millions (sans compter les moutons, c'est gratuit je sais!).

Dans cette vidéo, Shane Harmon raconte donc comment les média sociaux (Facebook, Twitter, YouTube et autres Flickr) ont permis d'aborder ce réel problème et sont devenus un volet indispensable du marketing de cet événement sportif.

Enjoy!

 

 

37 Commentaires

  1. I believe what you typed made a lot of sense. However,
    what about this? suppose you composed a catchier post title?
    I mean, I don’t want to tell you how to run your blog, but suppose you added something that grabbed
    folk’s attention? I mean Comment faire la promotion d'un événement
    sportif tout en maximisant la vente de billets? – | is kinda boring.
    You ought to glance at Yahoo’s home page and watch how they create article titles to grab people to open the links.
    You might add a related video or a pic or two to get readers excited about
    everything’ve got to say. In my opinion, it could bring your posts a little bit
    more interesting.

  2. Greetings! Very helpful advice within this article!

    It is the little changes which will make the biggest changes.
    Thanks for sharing!

  3. Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something.
    I think that you can do with some pics to drive the message home a little
    bit, but instead of that, this is magnificent blog.

    A fantastic read. I’ll definitely be back.

  4. If some one desires expert view regarding running a blog then i advise him/her to go to see this website, Keep up the good work.

  5. Hi there every one, here every one is sharing such familiarity,
    thus it’s fastidious to read this blog, and I used to
    pay a visit this website every day.

  6. I’m extremely impressed with your writing skills and also
    with the layout on your blog. Is this a paid theme or did you customize it yourself?

    Either way keep up the excellent quality
    writing, it is rare to see a great blog like this one these days.

  7. I really like your blog.. very nice colors
    & theme. Did you create this website yourself or did you hire someone to
    do it for you? Plz reply as I’m looking to design my own blog and would like
    to find out where u got this from. thanks a lot

  8. Unquestionably believe that which you stated. Your favorite reason appeared to be on the internet the easiest thing to be aware of.

    I say to you, I definitely get annoyed while people consider worries
    that they just don’t know about. You managed to
    hit the nail upon the top and also defined out the whole thing without having side effect
    , people could take a signal. Will likely be back to get
    more. Thanks

  9. No matter if some one searches for his vital thing, therefore
    he/she needs to be available that in detail, thus that thing is maintained over here.

  10. Heya i’m for the first time here. I came across this board and I find It really useful & it helped me out much.
    I hope to give something back and aid others like
    you helped me.

  11. Hello, i think that i saw you visited my site
    so i came to “return the favor”.I am trying to find things to improve my
    site!I suppose its ok to use some of your ideas!!

  12. Every weekend i used to visit this website, as
    i want enjoyment, as this this website conations
    in fact fastidious funny stuff too.

  13. Unquestionably consider that which you said. Your favorite reason appeared to be on the web the easiest factor to take note of.
    I say to you, I definitely get irked even as people think about issues that
    they just don’t recognize about. You managed to
    hit the nail upon the highest and defined out the whole thing without having side-effects , people could take a signal.
    Will probably be back to get more. Thanks

  14. I all the time used to study piece of writing in news papers but now as I am a
    user of internet thus from now I am using net for articles or reviews, thanks to web.

  15. Great beat ! I wish to apprentice even as you amend your web site,
    how can i subscribe for a blog web site? The account aided me a appropriate deal.

    I have been tiny bit familiar of this your broadcast offered shiny transparent idea

  16. Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my
    blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite
    some time and was hoping maybe you would have some experience with something like this.
    Please let me know if you run into anything. I truly enjoy reading your
    blog and I look forward to your new updates.

  17. I’ve been surfing online more than 3 hours today, yet I never found any interesting article like yours.
    It is pretty worth enough for me. Personally, if all site owners and bloggers
    made good content as you did, the internet will be much more useful than ever before.

  18. Please let me know if you’re looking for a article writer
    for your blog. You have some really great posts and I feel I would be a good asset.
    If you ever want to take some of the load off, I’d love to write some articles for your blog in exchange for a link back
    to mine. Please send me an e-mail if interested.
    Thanks!

  19. I got this web site from my friend who informed me on the topic of this site and at the
    moment this time I am visiting this web site and reading
    very informative content here.

  20. I’m truly enjoying the design and layout of your site.
    It’s a very easy on the eyes which makes it much
    more pleasant for me to come here and visit more
    often. Did you hire out a designer to create your theme?

    Great work!

  21. When some one searches for his required thing, therefore he/she wishes to be available that in detail, thus that thing
    is maintained over here.

  22. Fine way of explaining, and fastidious article to get information concerning my presentation subject matter, which
    i am going to present in school.

  23. Pretty nice post. I just stumbled upon your blog and wished to say
    that I’ve really enjoyed browsing your blog posts. After all I’ll be subscribing to your
    rss feed and I hope you write again very soon!

  24. Woah! I’m really digging the template/theme of this site.

    It’s simple, yet effective. A lot of times it’s challenging to get that « perfect balance » between superb usability and
    visual appeal. I must say you have done a excellent job with this.

    Also, the blog loads very quick for me on Chrome.
    Superb Blog!

  25. hello there and thank you for your info – I have definitely picked up anything new from right here.
    I did however expertise a few technical issues using this site,
    as I experienced to reload the site many times previous to I could get it to load correctly.
    I had been wondering if your hosting is OK?
    Not that I’m complaining, but slow loading instances times will very frequently affect your placement in google
    and can damage your high-quality score if advertising and marketing with Adwords.
    Anyway I’m adding this RSS to my email and could
    look out for much more of your respective fascinating content.
    Ensure that you update this again very soon.

  26. Definitely believe that which you said. Your favorite justification seemed to be on the internet
    the simplest thing to be aware of. I say to you,
    I certainly get irked while people consider worries that they just do
    not know about. You managed to hit the nail upon the top as well as defined
    out the whole thing without having side effect , people can take a signal.
    Will likely be back to get more. Thanks

  27. I am sure this piece of writing has touched all the internet people, its really really nice piece of writing on building up new website.

  28. Oh my goodness! Amazing article dude! Thank you,
    However I am experiencing issues with your RSS. I don’t understand the reason why I cannot join it.
    Is there anybody getting identical RSS problems? Anyone who knows the answer will you kindly respond?

    Thanx!!

  29. Undeniably believe that which you stated. Your favourite justification appeared to be at the
    net the simplest thing to understand of. I say to you, I certainly get annoyed at the same time as folks think about issues that they
    just don’t realize about. You managed to hit the nail upon the top and defined out
    the whole thing without having side-effects , folks could
    take a signal. Will probably be back to get more. Thanks

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*