Daewoo resigne avec le Hand Star Game

Lagardère Sports, société de Lagardère Sports and Entertainment, a annoncé début janvier, le partenariat unissant le Hand Star Game et Dongbu Daewoo Electronics, le leader mondial de l’électroménager. Pour la deuxième édition consécutive, Dongbu Daewoo Electronics est fournisseur officiel de l’événement.

Le Hand Star Game réunit chaque année, depuis 2013, les meilleurs joueurs français et étrangers de la Lidl Starligue pour un match spectaculaire dans une ambiance festive, musicale et conviviale. C’est d’ailleurs pour la première fois dans l’Histoire de l’événement que la totalité des 14 clubs de la Lidl Starligue sera représentée sur le terrain. Cette année le Hand Star Game, organisé par la Ligue Nationale de Handball avec la collaboration de Média Drop et Le Périscope se déroulera le 1er février à l’AccorHotels Arena.

En tant que fournisseur officiel, Dongbu Daewoo Electronics bénéficiera, lors de l’événement, d’une visibilité terrain, une présence sur les panneaux interview ainsi que sur les écrans géants. De plus, Daewoo Electronics exposera ses produits dans un salon privatif.


Patrick Marjolet, Directeur Général Dongbu Daewoo Electronics : « Pour la deuxième année consécutive, nous sommes partenaire du Hand Star Game. Après une première édition réussie, il était naturel de renouveler notre collaboration. Cette manifestation sportive est devenue un temps fort du calendrier handball et nous sommes fiers d’y être associés. »

Philippe Bernat-Salles, Président de la LNH : « Il est important de pouvoir compter sur des partenaires fidèles comme Daewoo Electronics pour participer à la réussite du Hand Star Game. C’est notamment grâce à eux que pour la quatrième année consécutive, l’événement va réunir les meilleurs acteurs de la Lidl Starligue et proposer un véritable show à un large public ! »

Philippe Colin, Directeur Général de Média Drop : « Nous sommes très heureux de renouveler la collaboration avec Daewoo Electronics. Cet engagement démontre l’attractivité du Hand Star Game. Cette nouvelle édition, la première que nous organisons, s’annonce une fois encore spectaculaire avec la présence des meilleurs joueurs de la planète sur le terrain et d’Amir, notre parrain pour assurer le show. »

Laurent Moretti, Directeur Général France de Lagardère Sports : « Cet accord prouve le savoir-faire des équipes de Lagardère Sports à associer des grandes marques à des événements sportifs de renom. Cette quatrième édition du Hand Star Game s’annonce comme un événement marquant alliant sport, performance et divertissement. »

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