ESPN dévoile l’intégralité de ses posters pour la Coupe du Monde

Aujourd’hui, ESPN a dévoilé les 25 affiches Coupe du Monde restantes de sa série conçue exclusivement pour la marque par l’artiste et graphiste brésilien Cristiano Siqueira, après avoir dévoilé 7 premiers visuels début mai. Les 33 portraits, créés en collaboration avec l’agence Wieden+Kennedy New York, illustrent chacun des 32 pays participants à la Coupe du Monde, intégrant des codes propres à la nation. Bien évidemment la phrase de l’équipe est propre aux pays mais le ou les joueurs représentés, icônes de tout un peuple, sont dans une posture qui leur est propre, facilement identifiable.

Une 33ème affiche a été réalisée pour ESPN, symbole de l’objectif de chaque nation, le trophée Jules Rimet et une place en finale au stade de stade Maracanã, à l’ombre du Christ Rédempteur.

Ces posters seront utilisés par ESPN pour identifier les équipes et seront donc visibles à la télévision, sur le digital et en affichage out-of-home.

Les pays représentés dans les nouvelles affiches sont : Algérie, Australie, Bosnie-Herzégovine, Brésil, Cameroun, Chili, Colombie, Costa Rica, Croatie, Equateur, Angleterre, Allemagne, Ghana, Grèce, Honduras, Iran, Japon, Pays-Bas, Nigeria, Russie, Corée du Sud, Suisse, Etats-Unis et Uruguay.

ESPNCOM14591_WorldCupPosters_CompPoster

ESPNCOM14591_WorldCupPosters_Algeria

ESPNCOM14591_WorldCupPosters_Australia

ESPNCOM14591_WorldCupPosters_Bosnia

ESPNCOM14591_WorldCupPosters_Brazil

ESPNCOM14591_WorldCupPosters_Cameroun

ESPNCOM14591_WorldCupPosters_Chile

ESPNCOM14591_WorldCupPosters_Columbia

ESPNCOM14591_WorldCupPosters_CostaRica

ESPNCOM14591_WorldCupPosters_Croatia

ESPNCOM14591_WorldCupPosters_Ecuador

ESPNCOM14591_WorldCupPosters_England

ESPNCOM14591_WorldCupPosters_Germany

ESPNCOM14591_WorldCupPosters_Ghana

ESPNCOM14591_WorldCupPosters_Greece

ESPNCOM14591_WorldCupPosters_Honduras

ESPNCOM14591_WorldCupPosters_Iran

ESPNCOM14591_WorldCupPosters_Japan

ESPNCOM14591_WorldCupPosters_Netherlands

ESPNCOM14591_WorldCupPosters_Nigeria

ESPNCOM14591_WorldCupPosters_Russia

ESPNCOM14591_WorldCupPosters_SouthKorea

ESPNCOM14591_WorldCupPosters_Switzerland

ESPNCOM14591_WorldCupPosters_Uruguay

ESPNCOM14591_WorldCupPosters_USA

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