Eurostar lance les premiers « Air Sports »

Nouvelle activation pour les Jeux Olympiques de Londres aujourd’hui avec Eurostar, le transporteur officiel, qui a décidé d’organiser un concours de « Air Sports » sur Facebook.

Après un teasing avec deux athlètes olympiques, à savoir Jackson Richardson & Tony Parker – l’un a été porte-drapeau, l’autre ne le sera peut-être jamais – la marque franco-britannique a levé le voile sur son activation à travers 4 vidéos mettant en scène les 2 Français en train de faire de l’escrime, du kayak, de la natation et de l’haltérophilie, le tout sans instrument bien évidemment pour rester dans la tradition de l’Air Guitar (popularisé par Gunther Love) et donc de l’Air Sports.





L’activation est soutenue par une application Facebook où les fans pourront à leur tour réaliser leur propre interprétation de l’Air Sports de leur choix pour tenter de gagner une place pour les Jeux Olympiques, en envoyant une vidéo de 90 secondes maximum.

Les 50 vidéos ayant obtenu le plus grand nombre de vote au 12 juin 2012 seront présentées à un jury composé de Tony Parker, Jackson Richardson et Lionel Benbassat, Directeur Marketing & Commercial d’Eurostar, qui sélectionnera les 8 meilleures vidéos. Les dotations sont bien évidemment intéressantes avec les demi-finales du tournoi de tennis, les séries du 110m haies, du 200 mètres et du triple saut hommes, la finale du 200m hommes, le 1/4 de finale du tournoi féminin de handball, un match du Tournoi Olympique de football, la demi-finale hommes de handball, des matchs de qualifications de badminton ou encore des matchs de groupe du tournoi de basket-ball.

Après son quizz sur l’histoire des Jeux Olympiques, Eurostar se lance dans l’User Generated Content pour promouvoir son partenariat avec le Comité d’Organisation des Jeux Olympiques de Londres 2012, une façon maligne de toucher le grand nombre et de ne pas s’adresser à la cible de pratiquants. A voir si cela paiera mais l’activation est originale.

Si vous faites une vidéo d’Air Sports, prévenez-moi en commentaires !

71 Commentaires

  1. This is the perfect webpage for everyone who wants to understand this topic.
    You understand so much its almost hard to argue with you (not
    that I really will need to…HaHa). You certainly put a brand new spin on a topic that’s been discussed for years.
    Wonderful stuff, just great!

  2. Thanks for any other magnificent article. The place else may anyone get that type of info in such a perfect means of writing?
    I’ve a presentation next week, and I am on the search for such information.

  3. Thank you a bunch for sharing this with all
    people you actually realize what you are talking approximately!

    Bookmarked. Kindly also consult with my website =).

    We can have a hyperlink trade contract between us

  4. Hello there! This article couldn’t be written much better!

    Looking at this post reminds me of my previous roommate!
    He continually kept talking about this. I’ll forward
    this article to him. Fairly certain he will have a great read.

    Thank you for sharing!

  5. I’m curious to find out what blog system you have been utilizing?
    I’m having some minor security problems with my latest website and I’d
    like to find something more safeguarded. Do you have
    any recommendations?

  6. Pretty section of content. I just stumbled upon your website and in accession capital
    to say that I acquire in fact enjoyed account your weblog posts.
    Anyway I will be subscribing on your augment or even I success you get entry to constantly rapidly.

  7. Hi there, this weekend is nice designed for me, because this time i am reading this enormous educational
    paragraph here at my house.

  8. Thank you for sharing your info. I really appreciate your efforts and I
    will be waiting for your further post thank you once again.

  9. Nice post. I learn something totally new and challenging on sites I stumbleupon everyday.
    It will always be interesting to read through content from
    other writers and practice something from their web sites.

  10. I have read so many articles or reviews about
    the blogger lovers but this paragraph is actually a fastidious post, keep it up.

  11. Do you mind if I quote a few of your posts as long as I provide credit and sources back to
    your website? My website is in the exact same area of interest as yours and my visitors would really benefit from some
    of the information you provide here. Please let me know if
    this ok with you. Many thanks!

  12. Definitely imagine that which you said. Your favorite justification appeared to be on the web the easiest
    factor to take note of. I say to you, I definitely get annoyed even as people consider worries that they plainly don’t recognize about.
    You controlled to hit the nail upon the
    top and also defined out the whole thing with no need side effect ,
    other folks could take a signal. Will likely be back to get more.
    Thank you

  13. First of all I want to say awesome blog! I had a quick question in which I’d
    like to ask if you do not mind. I was curious to find out how you center
    yourself and clear your thoughts prior to writing.
    I have had a hard time clearing my mind in getting
    my ideas out there. I truly do enjoy writing however it just seems like the first
    10 to 15 minutes are generally wasted simply just trying to figure
    out how to begin. Any ideas or hints? Cheers!

  14. Aw, this was an extremely good post. Spending some time and actual effort to make a really
    good article… but what can I say… I put things off a lot and never manage to
    get nearly anything done.

  15. Incredible! This blog looks exactly like my old one! It’s on a totally different topic but it has pretty
    much the same layout and design. Excellent choice of colors!

  16. Its like you read my mind! You appear to know so much about this,
    like you wrote the book in it or something. I think that you could do with some pics to
    drive the message home a little bit, but other than that, this
    is wonderful blog. A great read. I will certainly be back.

  17. I think this is among the most important information for me.
    And i am glad reading your article. But want to remark on some general things, The
    web site style is perfect, the articles is really
    excellent : D. Good job, cheers

  18. Hey there! Do you know if they make any plugins
    to help with Search Engine Optimization? I’m trying
    to get my blog to rank for some targeted keywords but I’m
    not seeing very good success. If you know of any please share.

    Appreciate it!

  19. Please let me know if you’re looking for a article writer for your weblog.
    You have some really great articles and I feel I would be a good asset.
    If you ever want to take some of the load off, I’d love
    to write some articles for your blog in exchange for a link back to
    mine. Please shoot me an e-mail if interested. Many thanks!

  20. I think the admin of this website is really working hard in support of
    his site, since here every data is quality based data.

  21. I just like the helpful info you supply for your articles.
    I’ll bookmark your weblog and take a look
    at again here frequently. I’m quite certain I’ll learn many new
    stuff proper right here! Good luck for the following!

  22. Howdy would you mind stating which blog platform you’re working with?
    I’m going to start my own blog in the near future but I’m having a hard time choosing between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your design seems different then most blogs and I’m looking for something
    unique. P.S My apologies for being
    off-topic but I had to ask!

  23. Hi there, I enjoy reading all of your post. I
    wanted to write a little comment to support you.

  24. Excellent blog here! Also your web site loads up very fast!
    What web host are you using? Can I get your affiliate link
    to your host? I wish my website loaded up as fast as yours lol

  25. I like the helpful info you provide to your articles.
    I will bookmark your blog and take a look at once more here frequently.
    I am relatively certain I will be informed a lot of new stuff right
    here! Good luck for the next!

  26. I know this if off topic but I’m looking into
    starting my own weblog and was curious what all is required to get set up?

    I’m assuming having a blog like yours would cost a pretty penny?

    I’m not very web smart so I’m not 100% certain. Any tips or advice would be greatly appreciated.
    Thank you

  27. I loved as much as you will receive carried out right here.
    The sketch is tasteful, your authored subject matter stylish.
    nonetheless, you command get bought an impatience over that you wish be delivering the following.
    unwell unquestionably come further formerly again as
    exactly the same nearly a lot often inside case you shield this hike.

  28. Hi there, this weekend is pleasant designed for me, because this occasion i am reading this great
    informative paragraph here at my house.

  29. Thanks for one’s marvelous posting! I seriously enjoyed reading it, you may be a great author.
    I will be sure to bookmark your blog and may come back at some point.
    I want to encourage continue your great job, have a nice holiday weekend!

  30. This is the perfect website for everyone who hopes to understand this
    topic. You understand a whole lot its almost hard to argue with you (not that I actually will need to…HaHa).
    You definitely put a fresh spin on a topic that’s been written about for a long time.

    Wonderful stuff, just great!

  31. I absolutely love your blog and find many of your post’s to
    be precisely what I’m looking for. Does one offer guest writers to write content available for you?
    I wouldn’t mind producing a post or elaborating on most of
    the subjects you write in relation to here. Again, awesome web site!

  32. Thanks for some other informative site. Where else could I am getting that type of info written in such an ideal method?
    I’ve a project that I’m just now operating on,
    and I have been on the glance out for such information.

  33. Right now it seems like BlogEngine is the preferred blogging platform available right now.

    (from what I’ve read) Is that what you are using on your blog?

  34. Heya i’m for the first time here. I came across this board and I to find
    It truly helpful & it helped me out much. I’m hoping to give one thing back and aid others like you helped me.

  35. My partner and I stumbled over here from a different web address
    and thought I should check things out. I like what
    I see so i am just following you. Look forward to exploring your web page

  36. Whats up very nice blog!! Guy .. Excellent .. Amazing .. I will bookmark your blog and take the feeds additionally?
    I’m satisfied to seek out numerous useful info right here within the submit, we’d like work out more techniques on this regard, thanks for sharing.

    . . . . .

  37. Howdy! I could have sworn I’ve been to this site before but after
    going through a few of the articles I realized it’s new to me.
    Anyways, I’m certainly pleased I came across it and I’ll be bookmarking it and checking back regularly!

  38. Heya i am for the first time here. I found this
    board and I find It really helpful & it helped me out a lot.

    I’m hoping to give one thing back and aid others like
    you aided me.

  39. It’s nearly impossible to find educated people about this topic, however, you sound like
    you know what you’re talking about! Thanks

  40. I have been exploring for a bit for any high
    quality articles or weblog posts in this kind of house
    . Exploring in Yahoo I ultimately stumbled upon this web site.
    Reading this information So i am glad to show that I’ve an incredibly
    good uncanny feeling I discovered exactly what
    I needed. I most surely will make certain to do not forget this web site and provides it a
    glance regularly.

  41. Can I simply say what a comfort to uncover somebody who really understands what they are discussing online.
    You definitely know how to bring an issue to light and make it important.
    More and more people should read this and understand this side of the story.
    It’s surprising you’re not more popular because you surely possess the gift.

  42. If you want to grow your knowledge simply keep
    visiting this website and be updated with the
    latest gossip posted here.

  43. Its such as you read my mind! You appear to understand so much approximately this, such as
    you wrote the ebook in it or something. I believe that you just can do with a few
    p.c. to pressure the message home a bit, but instead of that, that is fantastic blog.
    A great read. I’ll definitely be back.

  44. Generally I don’t learn post on blogs, but I wish to
    say that this write-up very compelled me to take a look at and do it!
    Your writing style has been amazed me. Thank you, quite great

  45. Hello, i feel that i noticed you visited my blog thus i came to
    return the choose?.I am trying to find issues to
    enhance my site!I assume its ok to use some of your ideas!!

  46. Thank you for another informative blog. Where else may just I get that kind
    of information written in such an ideal manner?
    I have a project that I am simply now working on, and I have
    been at the glance out for such info.

  47. Howdy, I think your website might be having web browser compatibility issues.
    When I look at your web site in Safari, it looks fine however when opening in IE, it has some overlapping issues.
    I merely wanted to provide you with a quick heads up!

    Aside from that, great site!

  48. Whats up very nice blog!! Guy .. Beautiful .. Superb ..

    I will bookmark your blog and take the feeds additionally?
    I am happy to find numerous helpful info here within the post, we want develop more techniques in this regard, thank you for sharing.
    . . . . .

  49. Right now it looks like BlogEngine is the preferred blogging platform out there right
    now. (from what I’ve read) Is that what you’re using on your blog?

  50. Howdy just wanted to give you a quick heads up.
    The text in your article seem to be running off the screen in Firefox.
    I’m not sure if this is a formatting issue or something to do with web
    browser compatibility but I figured I’d post to let you know.
    The design look great though! Hope you get the issue fixed soon. Cheers

  51. Remarkable things here. I’m very happy to look your post.
    Thanks so much and I am having a look ahead to contact you.
    Will you please drop me a mail?

  52. Attractive section of content. I just stumbled upon your
    site and in accession capital to assert that I acquire actually enjoyed account your blog posts.
    Any way I’ll be subscribing to your augment and even I achievement you
    access consistently fast.

  53. wonderful points altogether, you just received a
    emblem new reader. What could you recommend in regards to
    your put up that you made a few days in the past?

    Any certain?

  54. Hi there! This is my 1st comment here so I just wanted to give a quick shout
    out and say I genuinely enjoy reading your blog posts.
    Can you suggest any other blogs/websites/forums that
    cover the same subjects? Many thanks!

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.