Gustavo Kuerten, nouvel ambassadeur Lacoste

A l’occasion des Internationaux de France de tennis, qui ont commencé le 27 mai, Lacoste annonce un partenariat de cinq ans avec Gustavo Kuerten, son nouvel ambassadeur.

Le champion brésilien, triple vainqueur de Roland-Garros, devient l’égérie de la nouvelle campagne presse, «Unconventional Chic», signée BETC Luxe, qui démarre le 30 mai pour 15 jours.

Le Brésilien est aussi à l’honneur avec le directeur artistique de la marque, Felipe Oliveira Baptista, dans un film Internet tourné à l’école des Beaux-Arts de Paris et diffusé sur le nouveau site Lacostetennis.com, lancé pour l’occasion et signé MNSTR.

[youtube]http://www.youtube.com/watch?v=Ys1LBvl-TJY[/youtube]

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