Gatorade piège ses consommateurs dans ses nouvelles publicités

Pour démontrer et illustrer sa nouvelle campagne de communication signée « Sweat It To Get It » lancée en juin dernier avant la Coupe du Monde au Brésil, Gatorade a décidé de piéger ses consommateurs dans des épiceries.

La scène est relativement banale : un consommateur se rend au rayon des boissons, prend son Gatorade et se rend à la caisse pour s’acquitter comme il se doit. Mais ce n’est sans le zèle du guichetier (incarné par Rob Belushi, le fils de Jim Belushi, l’un des Blues Brothers), qui explique sans osciller qu’il ne peut accepter l’argent car les consommateurs doivent « transpirer pour l’acheter » ou « en brûler pour payer ». En cas d’incompréhension, le guichetier a pu faire appel à deux soutiens, son manager, le quarterback légendaire Peyton Manning évoluant au Denver Broncos, et un consommateur de renom, Cam Newton, le quarterback des Carolina Panthers.

Au total, ce ne sont pas moins de 8 caméras cachées qui ont réalisés dans cette épicerie avec 15 caméras dispersées dans le magasin :

Avec ces vidéos, Gatorade démontre que la boisson a été créée pour remplacer ce que les athlètes perdent durant leur transpiration. Ces publicités prennent donc le contre-pied de manière humoristique pour au final arriver au point où le consommateur prend conscience du niveau d’exercice physique à atteindre pour mériter son Gatorade.

La signature et la campagne « Sweat It To Get It » apparaitront dans plus de la moitié des points de vente à travers la pré-saison et saison régulière de NFL.

Mais d’ores et déjà, bravo à Gatorade pour cette campagne et ces contenus drôles grâce à l’intervention de ces ambassadeurs !

42 Commentaires

  1. I’m not sure exactly why but this site is loading very slow for me.
    Is anyone else having this issue or is it a
    problem on my end? I’ll check back later on and see if the problem still exists.

  2. I must thank you for the efforts you have put in penning this website.
    I really hope to see the same high-grade content by you later on as well.
    In fact, your creative writing abilities has encouraged me to get my own site now 😉

  3. Very nice post. I just stumbled upon your blog and wished to say
    that I have really enjoyed browsing your blog posts. After
    all I’ll be subscribing to your rss feed and I
    hope you write again very soon!

  4. What’s up to every body, it’s my first visit of this weblog; this website includes
    amazing and genuinely fine material for readers.

  5. Good day! I just want to offer you a big thumbs up for
    the great information you have got right here on this post.

    I’ll be coming back to your website for more soon.

  6. Great post. I was checking constantly this blog and I’m
    impressed! Very helpful info specially the last part 🙂 I care
    for such information much. I was seeking this particular information for a very long time.

    Thank you and best of luck.

  7. Hi, I do think this is a great site. I stumbledupon it 😉 I will come back once again since
    I saved as a favorite it. Money and freedom is the best way to change, may you be
    rich and continue to help others.

  8. Wow that was unusual. I just wrote an extremely long comment but after I clicked submit my comment didn’t show up.
    Grrrr… well I’m not writing all that over again. Anyhow, just wanted to say superb

  9. Appreciating the hard work you put into your website and detailed information you offer.
    It’s good to come across a blog every once in a while that isn’t the same old rehashed information. Great read!
    I’ve saved your site and I’m including your RSS feeds to my Google account.

  10. Article writing is also a excitement, if you be acquainted with
    after that you can write if not it is complex to write.

  11. Do you mind if I quote a couple of your articles as long as
    I provide credit and sources back to your weblog?
    My blog is in the exact same area of interest as yours
    and my users would certainly benefit from some of the information you present here.
    Please let me know if this alright with you. Appreciate it!

  12. I am really impressed with your writing skills as well as with the
    layout on your weblog. Is this a paid theme or did you customize it yourself?
    Anyway keep up the excellent quality writing, it’s rare to see a great blog like this one

  13. Hmm is anyone else experiencing problems with the pictures on this
    blog loading? I’m trying to determine if its a problem on my end or if
    it’s the blog. Any feed-back would be greatly appreciated.

  14. That is really attention-grabbing, You’re an overly skilled blogger.
    I’ve joined your feed and sit up for searching for extra of your great post.
    Additionally, I’ve shared your website in my social

  15. What i do not realize is in truth how you’re not really much more neatly-liked than you
    may be now. You’re very intelligent. You know thus considerably with regards to this matter, produced me for my part believe it from so many various angles.

    Its like men and women are not involved except
    it’s something to do with Girl gaga! Your own stuffs outstanding.
    Always care for it up!

  16. Hey there I am so delighted I found your website, I really found you by accident, while
    I was browsing on Aol for something else, Anyhow I am here now and would just like to
    say thank you for a marvelous post and a all round interesting
    blog (I also love the theme/design), I don’t have time to read through it all at
    the minute but I have bookmarked it and also included your RSS feeds, so when I
    have time I will be back to read more, Please do keep up the
    awesome work.

  17. I was curious if you ever considered changing the layout
    of your website? Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of content so people could connect
    with it better. Youve got an awful lot of text for only having one or 2 pictures.
    Maybe you could space it out better?

  18. Somebody essentially assist to make seriously posts I’d state.
    That is the first time I frequented your web page and to this point?
    I amazed with the analysis you made to create this actual publish extraordinary.

    Wonderful task!

  19. Every weekend i used to pay a visit this web site, for the reason that i wish for enjoyment, for
    the reason that this this web page conations actually good funny stuff too.

  20. Excellent blog here! Also your website loads up fast!

    What web host are you using? Can I get your affiliate link to your
    host? I wish my site loaded up as fast as yours lol

  21. Hi, Neat post. There is a problem together with your site in web explorer,
    might test this? IE still is the market leader and a large component of other folks will miss your excellent writing due to this problem.

  22. My brother recommended I might like this web site. He used
    to be entirely right. This publish actually made my day.
    You cann’t imagine simply how much time I had spent for
    this info! Thank you!

  23. I loved as much as you’ll receive carried out right
    here. The sketch is tasteful, your authored subject matter stylish.
    nonetheless, you command get bought an edginess over that you wish be
    delivering the following. unwell unquestionably come more formerly again as exactly the same
    nearly a lot often inside case you shield this increase.

  24. Howdy! I know this is somewhat off-topic however I
    had to ask. Does managing a well-established website like
    yours take a massive amount work? I’m completely new to blogging
    but I do write in my diary on a daily basis. I’d like to
    start a blog so I can share my own experience and feelings online.
    Please let me know if you have any kind of recommendations
    or tips for new aspiring blog owners. Thankyou!

  25. Wonderful blog! Do you have any tips and hints for aspiring writers?
    I’m planning to start my own blog soon but I’m a little lost on everything.
    Would you propose starting with a free platform like WordPress or go for a paid option? There are
    so many choices out there that I’m totally overwhelmed .. Any ideas?
    Many thanks!

  26. Every weekend i used to pay a visit this web site, as i wish for enjoyment, since this this site conations really nice funny stuff too.

  27. I constantly spent my half an hour to read this website’s articles or reviews all the time along with a mug of coffee.

  28. My family members every time say that I am killing my time here at net, but I know I am
    getting knowledge every day by reading such nice articles or reviews.

  29. Normally I don’t learn article on blogs, but I
    would like to say that this write-up very forced me to try and do it!

    Your writing taste has been surprised me. Thank you, quite nice article.

  30. A person essentially lend a hand to make critically posts I would state.
    That is the very first time I frequented your website page and so far?
    I surprised with the research you made to create this actual publish incredible.
    Wonderful process!

  31. Hello there, I discovered your web site via Google even as looking
    for a related topic, your web site got here up, it seems to be great.

    I’ve bookmarked it in my google bookmarks.

    Hello there, just changed into aware of your weblog via Google, and found that it is truly informative.
    I’m going to watch out for brussels. I’ll
    be grateful if you happen to proceed this in future. Numerous other people will likely be benefited
    out of your writing. Cheers!

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.