Reebok Forever, campagne de l’extrême

Reebok repousse les limites de la communication et du sponsoring à l’extrême.

Pour sa campagne « Reebok Forever », la marque invite les fans de fitness et de la marque à se faire tatouer le logo Reebok pour tenter de remporter un contrat de sponsoring d’environ 4 000 euros. Le but est simple : celui qui se fait tatouer le plus gros logo Reebok remporte le lot. 3 000 euros de la somme gagnée doit être échangée contre des produits de la marque dans un magasin ou l’e-shop Reebok, les 1 000 euros restants correspondent à l’accès illimité à des activités de fitness en salle pendant 1 an. Un studio de tatouage éphémère sera ouvert par Reebok en collaboration avec Salong Betong pendant une journée, le 30 août à Stockholm. Tous les participants gagnent un lot d’une valeur de 500 euros, la moindre des choses pour avoir le logo Reebok inscrit à vie sur le corps.

Les pratiquants de CrossFit sont la cible de cette campagne, public que Reebok a mis au centre de sa stratégie depuis quelques années. L’univers CrossFit a servi de tremplin à Reebok pour le lancement au printemps dernier de son nouveau logo. Cette évolution d’identité est synonyme de changement pour la marque qui se concentrait jusque là sur les athlètes professionnels et qui, aujourd’hui privilégie les amateurs pratiquant intensément leur discipline. La mise en avant du logo est l’objectif principal de cette campagne #ReebokForever. La philosophie de la marque est résumée dans son slogan évocateur : « Pain is temporary. Reebok is forever ». Le tatouage, œuvre indélébile, illustre parfaitement le slogan.

reebok_delta_logo_final_blkred

Reebok met en avant l’esprit YOLO (« You Only Live Once » littéralement « On ne vit qu’une fois ») sur son site dédié à la campagne afin d’inciter les internautes à participer. Cette campagne « choc » permet de mettre en avant la marque Reebok et sa communication décalée par rapport à ses concurrents, nous attendons la fin de cette opération pour connaitre le nombre de participants et la photo du tatouage gagnant !

35 Commentaires

  1. Do you mind if I quote a couple of your posts as long as I provide credit and sources back to your site?
    My blog is in the exact same area of interest as yours and my visitors would definitely benefit from a lot of the information you provide
    here. Please let me know if this alright with you.
    Thanks!

  2. This is really interesting, You are a very skilled blogger.
    I’ve joined your rss feed and look forward to seeking more of your magnificent post.
    Also, I’ve shared your website in my social
    networks!

  3. Way cool! Some extremely valid points! I appreciate you penning this write-up and also the rest of
    the website is also very good.

  4. Hello to every one, for the reason that
    I am actually eager of reading this web site’s post
    to be updated regularly. It contains nice stuff.

  5. You could certainly see your enthusiasm in the work you write.
    The world hopes for more passionate writers like you who
    aren’t afraid to mention how they believe. At all times go after
    your heart.

  6. Sweet blog! I found it while browsing on Yahoo News.

    Do you have any tips on how to get listed in Yahoo News? I’ve
    been trying for a while but I never seem to get there!
    Cheers

  7. Today, while I was at work, my sister stole my apple ipad and tested to see if it can survive a 30 foot drop, just
    so she can be a youtube sensation. My apple ipad is now broken and
    she has 83 views. I know this is completely off topic but
    I had to share it with someone!

  8. I am not sure the place you’re getting your information, but
    good topic. I must spend a while learning much more or figuring
    out more. Thank you for magnificent information I was in search
    of this information for my mission.

  9. Hi, I do believe this is a great web site.
    I stumbledupon it 😉 I’m going to revisit once again since I saved as a
    favorite it. Money and freedom is the greatest way to change,
    may you be rich and continue to guide other people.

  10. Greetings! Very useful advice in this particular article!
    It’s the little changes that make the largest changes. Many
    thanks for sharing!

  11. Every weekend i used to pay a visit this website, for
    the reason that i wish for enjoyment, as this this web
    site conations really pleasant funny information too.

  12. Hello there! This article could not be written much
    better! Reading through this article reminds me of my
    previous roommate! He continually kept preaching about this.
    I am going to send this article to him. Fairly certain he’s going to have a very good
    read. I appreciate you for sharing!

  13. I believe this is among the most vital info for me. And i’m happy reading
    your article. However should statement on few common issues, The website taste is perfect, the articles is
    in reality great : D. Good activity, cheers

  14. I have been browsing online greater than three hours today,
    yet I by no means discovered any attention-grabbing article like
    yours. It’s beautiful price sufficient for me. Personally, if all site owners and bloggers made excellent
    content material as you probably did, the net shall be much more
    useful than ever before.

  15. Useful info. Fortunate me I discovered your website
    accidentally, and I’m surprised why this twist of fate didn’t came about earlier!
    I bookmarked it.

  16. Thanks a bunch for sharing this with all of us you really realize what you’re talking about!
    Bookmarked. Please also visit my website =). We could have a hyperlink trade arrangement
    between us

  17. 694856 562794Hmm is anyone else experiencing issues with the images on this blog loading? Im trying to locate out if its a issue on my finish or if it is the blog. Any feed-back would be greatly appreciated. 491907

  18. Thanks on your marvelous posting! I actually enjoyed reading it, you can be
    a great author. I will be sure to bookmark your blog
    and will eventually come back down the road. I want to encourage you
    to continue your great writing, have a nice evening!

  19. You made some really good points there. I checked on the web to learn more
    about the issue and found most individuals will go along with
    your views on this website.

  20. If some one desires expert view regarding blogging and site-building after that i
    suggest him/her to go to see this weblog, Keep up the pleasant work.

  21. Heya i’m for the primary time here. I found this board and I in finding It really helpful & it
    helped me out a lot. I am hoping to present something again and help others like you helped me.

  22. Howdy! I could have sworn I’ve visited this
    site before but after going through some of the posts I realized it’s new to me.
    Regardless, I’m definitely happy I found it and I’ll be book-marking it and checking back regularly!

  23. Interesting blog! Is your theme custom made or did you download it
    from somewhere? A theme like yours with a few simple adjustements would really make my blog shine.
    Please let me know where you got your theme. Appreciate it

  24. Great beat ! I would like to apprentice at the
    same time as you amend your site, how could i subscribe for a weblog website?
    The account aided me a acceptable deal. I
    had been tiny bit familiar of this your broadcast provided vivid clear concept

  25. For the reason that the admin of this website is working, no question very soon it will be well-known, due to its
    feature contents.

  26. Hi everyone, it’s my first go to see at this web page, and paragraph is really fruitful
    designed for me, keep up posting these posts.

  27. Wow, incredible weblog format! How long have you been blogging
    for? you make running a blog look easy. The full glance of your web site is wonderful, let alone the
    content!

  28. My partner and I stumbled over here different web address and thought I might check things out.
    I like what I see so i am just following you. Look forward to going over your web page yet again.

  29. I think the admin of this web site is really working hard
    for his website, as here every data is quality based material.

1 Rétrolien / Ping

  1. Le retour de la Spartan Race en France !

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*