Uber et la NBC font la promotion de la Premier League à New York

A New York, NBC Sports et Uber s’associent pour offrir aux fans américains de la Barclays Premier League une expérience unique. 20 MINI Cooper Countryman ont été relookées aux couleurs des clubs du championnat anglais pendant les 4 jours précédant la reprise de la Barclays Premier League.


Pour pouvoir monter dans la MINI a l’effigie de leur club anglais préféré, les New-Yorkais devaient se connecter sur l’application Uber et entrer le code promotionnel dédié à cette action puis choisir son club. Les courses étaient gratuites et n’excédaient pas 30 minutes afin d’en faire profiter le plus grand nombre de fans. Une fois à l’intérieur de la voiture, le passager est mis au défi de répondre à des questions concernant le football grâce à l’application « Speak Football ». De nombreux lots étaient à gagner pour les participants : séjours à l’hôtel, billets d’avion, places pour un match de Barclays Premier League, ces lots pouvaient également être gagnés en s’inscrivant au tirage au sort sur internet.

speak football

Cette action permet à NBC Sports Network de communiquer autour de son contrat avec la Barclays Premier League en tant que diffuseur officiel aux Etats-Unis. L’engouement international pour le championnat anglais a permis à NBC Sports et Uber de créer cet événement éphémère mais remarqué. Pour Uber, cette campagne lui offre une belle visibilité et probablement de nombreux téléchargement de leur application. Uber fait régulièrement des actions de ce type comme en distribuant des glaces aux clients Uber pendant une journée simultanément dans 33 villes dans le monde entier. Cette campagne est une belle vitrine pour les marques qui y prennent part : Uber, NBC Sports et MINI, Barclays Premier League et tous les clubs anglais.


39 Commentaires

  1. Hey there would you mind letting me know which
    webhost you’re working with? I’ve loaded your blog in 3 completely different internet browsers
    and I must say this blog loads a lot quicker then most. Can you
    recommend a good web hosting provider at a reasonable price?
    Cheers, I appreciate it!

  2. Hey I know this is off topic but I was wondering if you
    knew of any widgets I could add to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this.
    Please let me know if you run into anything.
    I truly enjoy reading your blog and I look forward to your new updates.

  3. Hi there! I just want to give you a big thumbs up for the excellent information you’ve got here on this post.
    I’ll be returning to your site for more soon.

  4. Helpful info. Fortunate me I found your website accidentally, and I’m shocked why this accident
    didn’t happened earlier! I bookmarked it.

  5. Wow that was odd. I just wrote an extremely long comment but after I clicked
    submit my comment didn’t appear. Grrrr…
    well I’m not writing all that over again. Regardless, just wanted to say
    wonderful blog!

  6. Unquestionably imagine that which you said. Your favourite justification appeared to be at the net the easiest factor to bear in mind of.

    I say to you, I definitely get irked whilst other people consider issues that they just don’t understand about.
    You controlled to hit the nail upon the highest and also outlined out the entire thing with no need side-effects ,
    other folks could take a signal. Will probably be again to get more.


  7. We’re a gaggle of volunteers and opening a new
    scheme in our community. Your web site offered us with valuable info to work on. You have
    done a formidable task and our whole community will
    probably be thankful to you.

  8. Hey There. I discovered your weblog the usage of msn. That is a really
    smartly written article. I will be sure to bookmark it and come back to read extra of your useful information. Thank you for the post.
    I will definitely comeback.

  9. Howdy, i read your blog from time to time and i own a similar
    one and i was just curious if you get a lot of spam comments?

    If so how do you protect against it, any plugin or anything you can recommend?

    I get so much lately it’s driving me mad so any assistance is very much

  10. When I initially commented I clicked the « Notify me when new comments are added » checkbox
    and now each time a comment is added I get four emails with the same comment.

    Is there any way you can remove me from that service? Cheers!

  11. Nice blog here! Also your website loads up very fast!
    What host are you using? Can I get your affiliate link to your
    host? I wish my website loaded up as fast as yours lol

  12. Everything is very open with a clear clarification of the issues.
    It was really informative. Your site is useful.

    Many thanks for sharing!

  13. Hello, i think that i saw you visited my blog so i came to “return the favor”.I’m attempting to find things
    to improve my website!I suppose its ok to use a few of your ideas!!

  14. Great blog here! Also your website loads
    up fast! What host are you using? Can I get your affiliate link to your host?
    I wish my website loaded up as quickly as yours lol

  15. Very good blog you have here but I was curious about if you knew of any discussion boards that cover the same topics discussed here?
    I’d really like to be a part of group where I can get opinions from other knowledgeable individuals that share the same interest.
    If you have any recommendations, please let me know.
    Bless you!

  16. Pretty section of content. I just stumbled upon your site and in accession capital to assert that I
    acquire in fact enjoyed account your blog posts. Anyway I will be subscribing to your feeds and even I achievement you
    access consistently quickly.

  17. I don’t even know how I ended up here, but I thought this
    post was good. I do not know who you are but definitely you’re going to a famous
    blogger if you aren’t already 😉 Cheers!

  18. Do you have a spam problem on this blog; I also
    am a blogger, and I was curious about your situation; many
    of us have developed some nice methods and we
    are looking to exchange strategies with other folks, be sure
    to shoot me an email if interested.

  19. Quality articles or reviews is the secret to be a focus for the visitors
    to pay a visit the web site, that’s what this website is providing.

  20. Hello, Neat post. There’s an issue along with your website in web explorer, would test this?
    IE still is the market chief and a big part of other people will miss your fantastic writing due to this problem.

  21. Greate post. Keep posting such kind of info on your page.
    Im really impressed by your blog.
    Hi there, You’ve done a fantastic job. I will certainly digg it and personally
    recommend to my friends. I am confident they’ll be benefited from this web site.

  22. Greate post. Keep writing such kind of info on your page.
    Im really impressed by your blog.
    Hello there, You have performed a fantastic job. I will definitely digg it and
    in my opinion suggest to my friends. I am confident they will
    be benefited from this site.

  23. It is perfect time to make some plans for the longer term
    and it is time to be happy. I’ve read this post and if I may I want
    to suggest you few attention-grabbing things or suggestions.

    Perhaps you could write subsequent articles regarding this article.
    I wish to read even more issues about it!

  24. An outstanding share! I have just forwarded this onto a friend who has been doing a little research on this.
    And he actually bought me dinner because I discovered it
    for him… lol. So allow me to reword this…. Thank YOU for the meal!!
    But yeah, thanks for spending time to discuss
    this issue here on your website.

  25. Hi there, i read your blog occasionally and i own a
    similar one and i was just wondering if you get a lot of spam responses?
    If so how do you stop it, any plugin or anything you can advise?

    I get so much lately it’s driving me crazy so any support is very much appreciated.

  26. I simply could not go away your web site prior to suggesting
    that I extremely loved the standard info a person provide on your guests?
    Is going to be back often in order to inspect new posts

  27. Hi, I do think this is an excellent blog. I stumbledupon it 😉 I will revisit
    yet again since I book marked it. Money and freedom is the best way to change, may you be rich and continue to
    guide other people.

  28. At this time it looks like WordPress is the preferred blogging platform out there right now.

    (from what I’ve read) Is that what you’re using on your

  29. Hi! Do you know if they make any plugins to protect against hackers?
    I’m kinda paranoid about losing everything I’ve worked hard on. Any recommendations?

  30. You can certainly see your expertise within the article you
    write. The world hopes for more passionate writers
    like you who aren’t afraid to mention how they believe.
    All the time go after your heart.

  31. I have been browsing online greater than three hours lately, but I
    never found any attention-grabbing article like yours.
    It’s beautiful price enough for me. In my view, if all website
    owners and bloggers made just right content material as you did,
    the internet will probably be a lot more useful than ever before.

1 Rétrolien / Ping

  1. adidas innove dans le lancement du maillot domicile de Chelsea

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.