NIVEA MEN, Grand Prix Stratégies du Sport 2014

Le magazine Stratégies, spécialisé dans l’actualité du marketing, des médias, des marques et de la communication, vient de dévoiler le palmarès de son annuel Grand Prix Stratégies du Sport. « Cet événement a pour objectif de valoriser le meilleur de la communication menée par les marques utilisant le sport ou les sportifs au travers de campagnes de publicité, d’opérations événementielles, de communication interne, de relations presse / publiques, de marketing digital et de campagnes de communication globale. » explique le magazine Strategies sur son site internet.

Et le grand vainqueur de cette édition 2014 est…. NIVEA MEN pour sa campagne de communication globale « Nivea Men – Paris Saint-Germain » orchestrée par les agences FCB Paris, Rapp France et Vermer.

En douze mois, la marque a déployé une stratégie très large : communication dans la presse, à la télévision avec deux films, promotion dans les points de vente, échantillonnage au Parc des princes, animation et jeux sur Internet… Le spot télévisé, tourné avec le footballeur Zlatan Ibrahimovic, fait tout de suite effet : selon une étude Millward Brown, déjà 42 % des hommes âgés de 16 à 65 ans associent Nivea Men avec le PSG et les trois quarts des réponses sont motivées par le film TV.

Derrière ce Grand Prix, 10 prix et 8 mentions ont été décernés. Voici le palmarès :

1/ Marketing Digital

 1/a Opérations sur les réseaux sociaux

Mention : Adidas – Boost Battle Run – Ubi Bene et Isobar 

1/b Applications sur mobile & tablette

Prix : Babolat – Babolat Play – Ogilvy One

1/c Dispositifs digitaux

Mention : Orange – Derrière les Bleus – Havas Sports & Entertainment

2/ Opérations événementielles

Prix : Skoda – Skoda Fan Tour – Shiva Communication

3/ Opérations de communication interne

Prix : Société Générale – Citizen Commitment Games – Havas Sports & Entertainment

Mention : Areva – Run Your Life – Sportfive

4/ Opérations de relations presse, relations publics

Prix : Orangina Schweppes France – Canette anti-foot Miss O – Fred & Farid Paris

5/ Campagnes de publicité

5/a Print

Prix : L’Equipe – Hors normes – DDB Paris

5/b Audiovisuel

Prix : FDJ – Parions Sport – Young & Rubicam Paris

Mention : L’Equipe – Hors normes – DDB Paris

6/ Brand content

Prix : L’Equipe – L’Equipe de rêve – DDB Paris

Mention : Total – The Pretender, chroniques d’une saison avec Romain – Creative Content, Vizeum, Amaury Médias et Groupe L’Equipe

7/ Design

Prix : Automobile Club de l’Ouest – Identité visuelle des 24 heures du Mans – Leroy Tremblot

8/ Opérations spéciales

8/a Associations de marques

Prix : Nivea Men – Partenariat Nivea Men / Paris Saint-Germain – FCB Paris

8/b Autres opérations

Mention : Amaury Médias – Football et publicité sur le terrain de la créativité – Réalisation interne Amaury Médias

9/ Opérations de communication globale

Prix et Grand Prix : Nivea Men – Plan de communication globale Nivea Men / Paris Saint-Germain – FCB Paris, Rapp France et Vermer

Mention ex-aequo : Joker – activation 360° entre Joker et la Fédération française de basket-ball – Sportfive

Mention ex-aequo : Fédération Française de Football – Stratégie équipe de France de football 2014 – Megalo & company, Nomad, Netco Sports et IOX

 

Félicitations donc aux lauréats et à leurs agences pour leur travail réalisé tout au long de l’année.

31 Commentaires

  1. I have been browsing online more than three hours today, yet I never found any interesting article like yours.
    It’s pretty worth enough for me. Personally, if all website
    owners and bloggers made good content as you did, the web will be much more useful
    than ever before.

  2. Excellent web site you’ve got here.. It’s difficult to find high quality writing like yours these days.

    I really appreciate individuals like you! Take care!!

  3. Hello! I just wanted to ask if you ever have any trouble with
    hackers? My last blog (wordpress) was hacked and I ended up losing several weeks of
    hard work due to no backup. Do you have any solutions to protect against hackers?

  4. My brother suggested I may like this website. He was
    totally right. This put up actually made my day. You cann’t imagine
    simply how a lot time I had spent for this information!
    Thanks!

  5. I have been browsing online more than 2 hours today, yet I never found any interesting article
    like yours. It is pretty worth enough for me. Personally, if all webmasters and bloggers made good content as you did,
    the net will be a lot more useful than ever before.

  6. Right now it sounds like Expression Engine is the top blogging platform out there right now.
    (from what I’ve read) Is that what you are using on your blog?

  7. I do not know whether it’s just me or if everybody else experiencing issues
    with your website. It appears as though some of the text in your posts
    are running off the screen. Can somebody else please provide feedback and let me
    know if this is happening to them too? This could be a issue with my browser because I’ve had
    this happen before. Kudos

  8. When some one searches for his required thing, thus he/she wishes to be available that in detail,
    so that thing is maintained over here.

  9. Attractive part of content. I just stumbled upon your
    website and in accession capital to say that I get in fact loved account your
    weblog posts. Any way I’ll be subscribing on your augment or even I fulfillment you get right of
    entry to consistently rapidly.

  10. I have read so many articles or reviews regarding the blogger lovers but
    this article is in fact a good paragraph, keep it up.

  11. Hmm is anyone else encountering problems with the images on this blog loading?
    I’m trying to figure out if its a problem on my end or if it’s the blog.
    Any responses would be greatly appreciated.

  12. I loved as much as you’ll receive carried out right here.
    The sketch is attractive, your authored subject matter stylish.
    nonetheless, you command get got an impatience over that
    you wish be delivering the following. unwell unquestionably come
    further formerly again since exactly the same nearly
    very often inside case you shield this increase.

  13. Hi there, just became aware of your blog through Google,
    and found that it is really informative. I’m gonna watch out for
    brussels. I will appreciate if you continue this in future.
    Numerous people will be benefited from your writing.
    Cheers!

  14. Proscar Without A Prescription [url=http://cialtobuy.com ]cialis[/url] Propecia 15 Coupon
    Viagra Pharmacy Reviews Cialis Side Effects
    Greenline Pharmacy cialis Amoxicillin Pediatric Tab

  15. Hi to every one, the contents existing at this website are actually remarkable
    for people knowledge, well, keep up the good work fellows.

  16. Hey there! This is my first visit to your blog!
    We are a group of volunteers and starting a
    new initiative in a community in the same niche. Your blog provided us useful information to work
    on. You have done a marvellous job!

  17. No matter if some one searches for his necessary thing,
    therefore he/she needs to be available that in detail, therefore
    that thing is maintained over here.

  18. Frontal Baldness Propecia Medication [url=http://cialtobuy.com ]generic cialis[/url] Cialis Trovaprezzi
    Direct Clobetasol Peterborough Quik Delivery Of Vermox
    Direct Provera Drugs cheap cialis Viagra Contre Le Decalage Horaire

  19. First off I would like to say awesome blog!

    I had a quick question which I’d like to ask if you don’t mind.
    I was interested to know how you center yourself and clear your head prior
    to writing. I’ve had a difficult time clearing my mind in getting my ideas out there.

    I do enjoy writing however it just seems like the first 10 to 15 minutes are generally wasted just trying to figure out
    how to begin. Any suggestions or hints? Cheers!

  20. What i don’t realize is in reality how you are not really
    much more neatly-liked than you might be now. You are very intelligent.
    You recognize thus significantly in terms of
    this topic, made me for my part believe it from numerous numerous angles.
    Its like women and men aren’t fascinated except it is something to do with Lady gaga!
    Your personal stuffs outstanding. All the time handle it up!

  21. you’re truly a good webmaster. The site loading velocity is incredible.
    It sort of feels that you are doing any distinctive
    trick. Furthermore, The contents are masterwork.
    you have performed a wonderful job on this topic!

  22. Good day! This post could not be written any better!
    Reading through this post reminds me of my previous room mate!
    He always kept chatting about this. I will forward this page to him.
    Fairly certain he will have a good read. Thanks for sharing!

  23. Hi, i feel that i saw you visited my site thus i got
    here to return the choose?.I’m trying to in finding issues to enhance
    my web site!I suppose its good enough to make use of a few of
    your ideas!!

  24. Just wish to say your article is as surprising.
    The clarity in your post is just nice and i could assume you’re an expert on this subject.
    Fine with your permission allow me to grab your RSS feed to keep updated with forthcoming post.
    Thanks a million and please carry on the enjoyable work.

  25. Greetings from Idaho! I’m bored to death at work so I decided to check out your website on my iphone during lunch break.
    I love the information you present here and can’t wait to take a look when I
    get home. I’m surprised at how fast your blog loaded on my
    phone .. I’m not even using WIFI, just 3G ..
    Anyhow, awesome blog!

1 Rétrolien / Ping

  1. Botafogo, Grand Cristal de la Sports Marketing Academy 2014

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*