Heineken a officiellement lancé sa campagne pour la Coupe du Monde de Rugby

Les ambassadeurs Heineken et le gagnant du concours Will Carling

Le temps d’une nuit, Heineken a transformé la place Somerset House à Londres en un stade de rugby virtuel pour célébrer la Coupe du Monde de rugby 2015. La marque au grand H se veut comme la marque incontournable de cet événement planétaire.

Comme nous vous le présentions le 19 août sur notre site, afin de célébrer l’année de la dernière organisation d’une coupe du monde par l’AngleterreHeineken a invité ses fans à trouver une pièce frappée de l’année « 1991 ». Ceux-ci devaient se prendre en photo avec la dite pièce et l’envoyer au compte @Heineken_UK avec le hashtag #ItsYourCall

Suite à ce concours, 48 fans ont eu la chance d’être sélectionnés pour participer à un tirage au sort, afin d’être présent au célèbre toss d’avant match qui aura lieu lors du match d’ouverture de la compétition, entre l’Angleterre et les Îles Fidji. Pour les non-initiés le toss permet de désigner à pile ou face, l’équipe qui aura le ballon lors du coup d’envoi du match.

Pour révéler le grand gagnant, Heineken a donc décidé de frapper fort en projetant un stade de rugby sur les murs de la Somerset House, à Londres. Parmi la foule d’environ 900 invités, étaient présents les ambassadeurs de la marque et légendes du rugby que sont Jonah Lomu, John Smit, Matt Dawson, Will Carling, et Scott Quinnell.

Lors de cette grande soirée, l’heureux vainqueur a été désigné et ce fan de rugby aura donc la chance de participer au célèbre toss d’avant match, si important dans le monde du ballon ovale.  

Jonah Lomu, la légende vivante du rugby, en a profité pour rappeler que le tirage au sort d’avant match est un événement de jeu incroyablement important, car « il décide de beaucoup de choses. Premièrement, il y a l’avantage mental car c’est votre première victoire et cela met un point dans votre camp. Mais aussi, vous décidez comment vous souhaitez débuter le match. Si vous êtes une équipe qui veut faire valoir son physique sur celui de l’adversaire, vous souhaitez gagner le tirage au sort et voulez les attaquer. Vous ne pouvez pas faire cela si ils gagnent le tirage au sort. Donc, il y a une tactique à avoir selon la situation et le tirage au sort prend une place énorme dans cette tactique. »

Cet ancien ailier All-Black,  a d’ailleurs récemment « pranké » un grand nombre d’Irlandais dans un pub à Dublin (Oui on sait, ça fait cliché). Heineken avait disposé une Jonah Lomu Machine. Les utilisateurs devaient mettre une pièce et répondre à un quizz. Ils gagnaient alors des ballons avec des dédicaces personnalisées en direct par Jonah Lomu, qui se trouvait caché à l’intérieur de la machine. A la fin, l’ancien joueur Irlandais, Shane Horgan vient révéler la supercherie aux Dublinois pour le plus grand plaisir de ces fans de rugby.

Heineken a également lancé la Heineken Rugby Studio, qui mettra en vedette, pendant le tournoi, des légendes du rugby qui discuteront des principaux sujets rugbystiques. En effet, avant et pendant chaque match, ces anciens joueurs retraceront les grands moments de leur carrière en fournissant des anecdotes personnelles avec beaucoup de joutes verbales. Les commentaires les  plus drôles ou les plus pertinents via le hastag  #ItsYourCall seront lus et discutés en direct.

Ce lancement prend place dans la campagne de la Coupe du Monde de Rugby Heineken, conçu par l’agence M&C Saatchi Sport & Entertainment et les entreprises créatives et digitales St. Lukes, RPM, Possible and Publicasity.

42 Commentaires

  1. Hi! Do you know if they make any plugins to protect against hackers?

    I’m kinda paranoid about losing everything I’ve worked hard on. Any recommendations?

  2. hey there and thank you for your info – I have definitely picked up something new
    from right here. I did however expertise some technical points using this web site,
    as I experienced to reload the website many times previous to I
    could get it to load correctly. I had been wondering if
    your web host is OK? Not that I am complaining, but slow
    loading instances times will very frequently affect
    your placement in google and could damage your high-quality score if
    ads and marketing with Adwords. Anyway I am adding this RSS to my email and could look out for
    a lot more of your respective fascinating content. Ensure that you
    update this again soon.

  3. Today, while I was at work, my sister stole my iphone and tested to see if
    it can survive a thirty foot drop, just so she can be a youtube sensation. My
    apple ipad is now broken and she has 83 views.
    I know this is entirely off topic but I had to share it with someone!

  4. Greetings from Carolina! I’m bored to tears at work
    so I decided to browse your website on my iphone during lunch break.
    I really like the info you provide here and can’t wait
    to take a look when I get home. I’m amazed at how
    fast your blog loaded on my phone .. I’m not even using WIFI, just 3G ..
    Anyhow, amazing site!

  5. It’s actually a great and helpful piece of information.
    I’m happy that you just shared this helpful information with us.
    Please stay us up to date like this. Thank you for sharing.

  6. We’re a group of volunteers and opening a new scheme in our
    community. Your web site offered us with valuable info to work on. You’ve done a formidable job and our whole community will be grateful to you.

  7. Thanks for ones marvelous posting! I seriously enjoyed reading it, you’re a great
    author.I will remember to bookmark your blog and will
    often come back from now on. I want to encourage you to ultimately
    continue your great posts, have a nice day!

  8. I have been exploring for a little bit for any high quality articles or blog posts in this sort of house .
    Exploring in Yahoo I ultimately stumbled upon this site.
    Studying this information So i’m satisfied to convey that I’ve an incredibly just right uncanny feeling I came upon exactly what I needed.

    I so much certainly will make sure to do not disregard this site and give it a look on a constant basis.

  9. If some one desires to be updated with latest technologies
    then he must be pay a quick visit this web page and
    be up to date every day.

  10. I’m not sure why but this website is loading incredibly slow for me.
    Is anyone else having this issue or is it a problem on my end?
    I’ll check back later and see if the problem still exists.

  11. Good post. I learn something new and challenging on sites I
    stumbleupon every day. It will always be interesting to read articles from other authors and
    use something from their sites.

  12. Its such as you learn my thoughts! You appear to know so much
    approximately this, such as you wrote the ebook in it or
    something. I think that you just can do with some
    percent to pressure the message house a little bit, however instead of that, that is wonderful blog.

    A fantastic read. I’ll definitely be back.

  13. Hi, I desire to subscribe for this webpage
    to get most up-to-date updates, therefore where can i do it please assist.

  14. Thanks for finally talking about >Heineken a officiellement lancé sa campagne pour la
    Coupe du Monde de Rugby | <Loved it!

  15. Sweet blog! I found it while browsing on Yahoo News.
    Do you have any suggestions on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem
    to get there! Thank you

  16. I do not even understand how I stopped up
    right here, however I assumed this post used to be great.
    I do not recognise who you might be however definitely you are
    going to a famous blogger if you happen to aren’t already.

  17. I delight in, cause I discovered just what I used to
    be taking a look for. You have ended my 4 day long hunt!
    God Bless you man. Have a nice day. Bye

  18. It’s really a great and helpful piece of information. I’m
    happy that you just shared this helpful information with us.

    Please keep us up to date like this. Thank you for sharing.

  19. It’s awesome to visit this website and reading the views of all friends about this piece of writing, while I am also
    eager of getting know-how.

  20. Great post. I used to be checking continuously
    this blog and I’m impressed! Very helpful info particularly the ultimate section 🙂 I handle such info a lot.
    I used to be looking for this certain information for a
    long time. Thanks and best of luck.

  21. I’d like to thank you for the efforts you have put in writing this blog.

    I’m hoping to see the same high-grade blog posts from you in the future as well.
    In truth, your creative writing abilities has motivated
    me to get my very own website now 😉

  22. Hi there! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to
    me. Anyhow, I’m definitely happy I found it and I’ll be bookmarking and checking back often!

  23. My spouse and I stumbled over here by a different web page
    and thought I might as well check things out.
    I like what I see so i am just following you.
    Look forward to exploring your web page yet again.

  24. These are genuinely great ideas in concerning
    blogging. You have touched some nice factors here.
    Any way keep up wrinting.

  25. I do not know whether it’s just me or if everybody else experiencing problems with your site.
    It appears as though some of the written text on your content are running off
    the screen. Can someone else please comment and let
    me know if this is happening to them as well?
    This might be a issue with my internet browser because
    I’ve had this happen previously. Kudos

  26. I’m extremely impressed together with your writing skills as
    well as with the structure on your weblog.
    Is that this a paid topic or did you modify it yourself?
    Either way keep up the excellent high quality writing, it is uncommon to peer a great weblog like this one nowadays..

  27. Thanks for another great post. Where else may just anybody get that kind of information in such a perfect way of writing?
    I have a presentation next week, and I’m at the look for such info.

  28. Hello there, You’ve done a fantastic job. I will certainly
    digg it and personally suggest to my friends. I am sure they will be benefited from this site.

  29. What’s up Dear, are you genuinely visiting this site daily, if
    so after that you will without doubt obtain fastidious knowledge.

  30. Hey there! I’m at work surfing around your blog from my
    new iphone 3gs! Just wanted to say I love reading your blog and look forward
    to all your posts! Keep up the excellent work!

  31. Howdy! I know this is kinda off topic but I was wondering which blog platform are you using for this website?
    I’m getting sick and tired of WordPress because I’ve had problems with hackers and I’m looking at options for another platform.

    I would be awesome if you could point me in the direction of a good

  32. It’s awesome to pay a quick visit this website and reading the views of all friends concerning this paragraph, while
    I am also keen of getting experience.

  33. I needed to thank you for this great read!! I absolutely enjoyed every little bit
    of it. I’ve got you saved as a favorite to check out new things you post…

  34. What i do not realize is actually how you’re
    not actually a lot more well-preferred than you may be now.
    You are so intelligent. You already know therefore significantly relating to this matter, made
    me in my view believe it from so many varied angles.

    Its like men and women don’t seem to be interested unless it is one thing to accomplish with
    Lady gaga! Your individual stuffs nice. All the time
    care for it up!

2 Rétroliens / Pings

  1. Heineken a officiellement lancé sa campagne pour la Coupe du Monde de Rugby | Net et mag
  2. Guinness et sa dernière vidéo poignante sur Gareth Thomas

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.