La nouvelle pub beIN SPORTS pour la Ligue des Champions est sortie !

BeIN SPORTS dévoile une nouvelle publicité intitulée « Vos plus belles rencontres se passent sur beIN SPORTS ! » pour promouvoir la diffusion de la Ligue des Champions.

Dans cette publicité qui adopte un ton différent de ce qui se fait habituellement dans le milieu du football, on peut voir les joueurs du PSG, Lucas, Matuidi et David Luiz échanger avec des enfants. Au programme : convivialité, dialogue et partage. On notera le très bon niveau de Français de Lucas qui ne vit en France que depuis 3 ans !

Pour rappel, beIN SPORTS est partenaire officiel du Paris Saint-Germain, ce statut permet au groupe média de bénéficier de l’image du club et des joueurs dans le cadre de sa communication comme le montre cette publicité.

Le groupe du PSG en Ligue des Champions :  Shaktar Donesk, Malmö et le Real Madrid.

On espère des déclinaisons de cette campagne pour d’autres sports !

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