Heineken aux côtés de l’UEFA Champions League jusqu’en 2021

La marque de bière Heineken a annoncé la prolongation de son partenariat avec l’UEFA Champions League pour 3 ans supplémentaires.

Avec ce partenariat, Heineken a un objectif lié à l’image mais également de résultats financiers puisque les produits de la marque sont vendus dans les stades qui accueillent la compétition (en France, on reste sur de la bière sans alcool, loi Evin oblige !). En plus d’utiliser des contenus UEFA sur différentes plateformes, la marque continuera à s’afficher en bord de terrain via les panneaux LED et à supporter la tournée du trophée dans le monde entier. La marque est également bien présente dans les espaces hospitalités les jours de match de Ligue des Champions. Mais le grand public ne verra rien de tout cela en France où toute communication reliant le sport et l’alcool est interdite.

« Heineken connait un partenariat réussi avec l’UEFA depuis plus de 20 ans, et nous sommes impatients de continuer. Notre campagne mondiale «Champion the match» est diffusée dans plus de 100 marchés cette saison. Nous créons des expériences passionnantes qui vont au-delà des 90 minutes d’un match. » explique Hans Erik Tuijt, Directeur Sponsoring d’Heineken.

Guy-Laurent Epstein, Directeur Marketing de l’UEFA ajoute : « Nous sommes très heureux et reconnaissants qu’Heineken ait choisi de renouveler son partenariat avec l’UEFA Champions League. Avoir un partenaire aussi expérimenté est d’une valeur inestimable pour l’UEFA et renforce nos efforts pour améliorer et promouvoir continuellement nos compétitions de clubs au niveau mondial»

42 Commentaires

  1. Heya are using WordPress for your blog platform?
    I’m new to the blog world but I’m trying to get started and set up my own. Do you need any coding expertise to make your own blog?
    Any help would be really appreciated!

  2. My brother suggested I would possibly like this web site.
    He used to be entirely right. This put up actually made my day.

    You cann’t imagine just how much time I had spent for this information! Thank you!

  3. I got this web site from my pal who shared with me on the topic of
    this web site and now this time I am browsing this web page and reading very informative content at this time.

  4. My partner and I absolutely love your blog and find most of your post’s to
    be precisely what I’m looking for. Does one offer guest writers to write content available for you?

    I wouldn’t mind producing a post or elaborating on a number of
    the subjects you write concerning here. Again, awesome web site!

  5. Hello I am so excited I found your webpage, I really found you
    by mistake, while I was researching on Askjeeve for something else,
    Anyhow I am here now and would just like to say cheers for
    a remarkable post and a all round enjoyable
    blog (I also love the theme/design), I don’t
    have time to browse it all at the moment but I have bookmarked it and also added your RSS feeds,
    so when I have time I will be back to read much more, Please do keep up the awesome job.

  6. hi!,I really like your writing very a lot!

    percentage we communicate extra approximately your post on AOL?
    I require a specialist in this area to solve my problem.
    May be that is you! Taking a look forward to look you.

  7. You really make it seem so easy with your presentation but I find this matter to be actually something which I think I would never understand.

    It seems too complicated and very broad for
    me. I’m looking forward for your next post, I will try to
    get the hang of it!

  8. Good day! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new
    to me. Anyhow, I’m definitely happy I found it and I’ll be bookmarking and checking back often!

  9. Great post. I used to be checking continuously this blog and I am inspired!
    Extremely helpful information specifically the
    final section 🙂 I deal with such information much.
    I was seeking this particular info for a very long
    time. Thanks and good luck.

  10. Howdy! Would you mind if I share your blog with
    my twitter group? There’s a lot of folks that I think would
    really enjoy your content. Please let me know. Cheers

  11. I don’t even know how I finished up here, however I believed this post used to be great.

    I don’t recognise who you are however definitely you’re
    going to a famous blogger if you happen to aren’t
    already. Cheers!

  12. This piece of writing is actually a good one it helps new web
    people, who are wishing in favor of blogging.

  13. Sweet blog! I found it while searching on Yahoo News.
    Do you have any suggestions on how to get listed in Yahoo News?

    I’ve been trying for a while but I never seem to get
    there! Thanks

  14. Appreciating the time and effort you put into your
    site and detailed information you offer. It’s good to come across a blog every once in a while
    that isn’t the same outdated rehashed information. Great
    read! I’ve saved your site and I’m adding your
    RSS feeds to my Google account.

  15. I’m not that much of a internet reader to be honest but your blogs really
    nice, keep it up! I’ll go ahead and bookmark your site to come back down the road.
    All the best

  16. Hello colleagues, how is all, and what you desire to say concerning
    this paragraph, in my view its in fact amazing designed for
    me.

  17. Hello There. I found your blog using msn. This is an extremely
    well written article. I will be sure to bookmark it and come back to read more of
    your useful info. Thanks for the post. I will definitely comeback.

  18. My family members every time say that I am killing my
    time here at net, except I know I am getting experience all the time by
    reading thes fastidious posts.

  19. Hi, all the time i used to check weblog posts here early in the daylight, as i
    love to gain knowledge of more and more.

  20. Hello, i read your blog occasionally and i own a similar one and i was just curious if you get a lot of spam
    comments? If so how do you stop it, any plugin or anything
    you can recommend? I get so much lately it’s driving me mad so any
    assistance is very much appreciated.

  21. Nice blog here! Additionally your site quite a bit up fast!
    What web host are you the use of? Can I am getting your associate hyperlink in your
    host? I desire my web site loaded up as quickly as yours lol

  22. This is very interesting, You are a very skilled blogger.
    I have joined your feed and look forward to seeking more of your excellent post.
    Also, I’ve shared your web site in my social networks!

  23. My brother suggested I might like this web
    site. He was totally right. This post truly made my day.

    You can not imagine just how much time I had spent for this
    info! Thanks!

  24. Hi, I do think this is an excellent website. I stumbledupon it 😉 I’m going to
    come back yet again since I bookmarked it. Money and freedom is the best
    way to change, may you be rich and continue to help others.

  25. You really make it seem so easy with your presentation but I find this topic to be actually something that I think I would never
    understand. It seems too complicated and very broad for me.
    I am looking forward for your next post, I will try to get
    the hang of it!

  26. Excellent blog you have got here.. It’s difficult to
    find high quality writing like yours nowadays. I truly appreciate individuals like you!
    Take care!!

  27. I know this website offers quality dependent posts and additional information, is there any
    other web page which offers these kinds of things in quality?

  28. I have read so many content regarding the blogger lovers but this paragraph is actually a pleasant post, keep it up.

  29. I’m truly enjoying the design and layout of your blog.
    It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often.
    Did you hire out a designer to create your theme? Fantastic work!

  30. I am not sure where you’re getting your information, but great topic.
    I needs to spend some time learning much more or understanding more.
    Thanks for wonderful info I was looking for this info for my mission.

  31. When some one searches for his essential thing, therefore he/she needs to be available that in detail, so that thing is
    maintained over here.

  32. Great items from you, man. I have consider your
    stuff previous to and you are just extremely fantastic. I really like what you have got here, really like what you are stating and the way during which you
    are saying it. You’re making it enjoyable and you continue to take care of to
    stay it smart. I cant wait to learn much more from you.
    This is actually a terrific site.

  33. Excellent blog here! Additionally your website lots
    up very fast! What host are you the use of? Can I get your associate link in your
    host? I desire my web site loaded up as fast as yours lol

  34. Aw, this was a very good post. Spending some time and actual effort to create a superb article… but
    what can I say… I hesitate a whole lot and don’t
    seem to get anything done.

  35. Some really great information, Sword lily I detected this. « If you find it in your heart to care for somebody else, you will have succeeded. » by Maya Angelou.

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*